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print strategy
Spring Cleaning For Your Print Strategy: Review, Refresh, And Re-Engage

Spring Cleaning For Your Print Strategy: Review, Refresh, And Re-Engage It’s everybody’s favorite time of year—spring! (Even if it’s not your fave, at least it’s not the dead of winter anymore.) And you know what that means—spring cleaning! You’ve heard of cleaning baseboards and wiping your walls, but what about spring cleaning for your print strategy? If you’re a business…

How AI Will Change the Way You Shop

How AI Will Change the Way You Shop Thanks to artificial intelligence (AI), the way you shop, both online and offline, is rapidly evolving. Emerging features are revolutionizing the way you will interact with products and brands. If you’re wondering what to expect this coming year, here’s a look at how AI will change the way you shop, for the…

Email Marketing: Are You Spammy?

Email Marketing: Are You Spammy? Although emails have been around for more than 50 years, they’re still an integral part of our daily communications, with billions being sent every day worldwide. However, email users also face more sophisticated spam, phishing, and malware attacks than ever, forcing providers like Yahoo and Google to tighten their restrictions – —starting with bulk senders.…

Succinct & Striking: Mastering Short-And-Sweet Messaging For Maximum Impact

Succinct & Striking: Mastering Short-and-Sweet Messaging for Maximum Impact “Don’t get cute or clever. Cute and clever language is almost always the enemy of clarity. Clarity sells, while cute and clever confuse.” – Donald Miller   Picture this: you’re sitting at home after a long day, scrolling your phone with the TV going while you’re talking to your spouse. Sounds pretty…

Print Marketing: A Hidden Gem For Effective Marketing

Print Marketing: A Hidden Gem for Effective Marketing In our current marketing landscape, which is seemingly controlled by digital channels, B2B companies are finding exceptional value in revitalizing the lost art of print marketing. Not only is it because print marketing helps deepen the relationships that B2B businesses hinge on but also because print provides a template for ongoing physical…

Our Favorite AI Tools For Business Marketing

Our Favorite AI Tools for Business Marketing If you’re not using AI in your business marketing, you’re going to be replaced by someone who is. That’s the cold, hard truth. While you still need that human touch and intuition—that human creativity, strategy, and high-level thinking—everyone needs to embrace AI, not just in marketing but in whatever they’re doing in order…

Developing Dynamic Designs: How To Use The Psychology Of Print For Your Next Marketing Campaign

Developing Dynamic Designs: How to Use the Psychology of Print for Your Next Marketing Campaign Did you know that recent studies show that our brains process images 60,000 times faster than they process text? If you apply this to business, it means that the design elements you use in your next print marketing campaign can (and will) have a significant…

Customer-Centric Marketing That Rocks!

Customer-Centric Marketing That Rocks! In today’s fast-paced business world, customer-centric marketing isn’t just a strategy; it’s the secret sauce for companies looking to thrive and make their customers smile. This approach flips the script by making the customer the star of the show, ensuring that everything from products to marketing messages caters to their unique desires and dreams. So start…

Revolutionizing The Magazine Industry: Innovations And Trends In Print And Digital Formats

Revolutionizing the Magazine Industry: Innovations and Trends in Print and Digital Formats When you think of magazines, your mind probably immediately goes to the rows of glossy bound pages sitting on a shelf at your local store. However, in today’s age, magazines aren’t just reserved for prestigious publications anymore. They’re becoming a new avenue for companies to promote their offerings,…

Navigating New-Age Consumerism: How Personalization And A Positive Customer Experience Will Be Paramount In 2024

Navigating New-Age Consumerism: How Personalization and a Positive Customer Experience Will Be Paramount in 2024 You’ve undoubtedly heard the saying, “If you build it, they will come.” This sentiment has been applied in nearly every corner of the market, from throwing up another Starbucks even though there’s one across the street to opening yet another grocery store or liquor store…

Behind the Scenes: Crafting Unique Magazine Covers That Pop

Behind the Scenes: Crafting Unique Magazine Covers That Pop Have you ever picked up a magazine and knew just by the cover that you wanted to keep reading? In today’s advertisement-rich world, attention-grabbing magazine covers are a must-have for any business looking to make an impact with their print marketing efforts. But what all goes into making an eye-catching magazine…

Bolstering Your Brand Awareness: Local SEO And Online Presence For Small Businesses

Bolstering Your Brand Awareness: Local SEO And Online Presence For Small Businesses Small businesses are the backbone of any local community, but what happens when you’re losing out on potential business because your clients can’t find you online? If this sounds like something your organization is struggling with, it might be time to look at your local SEO strategy. Local…

Make Your Marketing Pop! Customization And Personalization In Print

Make Your Marketing Pop! Customization And Personalization In Print When you create marketing materials to distribute to your customers, you need it to feel like you’re speaking directly to them for maximum impact and conversions. But how do you achieve this? Through customized print marketing campaigns, of course! Your audience is a unique customer segment, meaning you need to start…

The Science Of Social Media: How To Build An Effective Social Media Content Calendar

The Science Of Social Media: How To Build An Effective Social Media Content Calendar As a business owner, you don’t need us to tell you about the importance of social media in today’s digital age. It’s always in the back of your mind to throw a post up on Instagram or Facebook every once in a while, but did you…

Print Is Not Dead: The Role Of Print In The Digital Age

Print Is Not Dead: The Role Of Print In The Digital Age Though it’s true that we live in a world where our physical reality is intrinsically intertwined with virtual or digital realities, it would be wrong to say that print is dead. In fact, print is most certainly not dead, and we’re here to (respectfully) challenge those who say…

Three Marketing Trends that Businesses Need To Embrace in 2024

2024 Marketing Trends Businesses Need To Embrace As some of you may already be aware, marketing is going to change drastically in 2024. This has much to do with the swift evolution of artificial intelligence (AI) and the impending recession. As a result, trends are changing, and fast.  If you are running a business, it’s time to make a move.…

AI And SEO: The Future Of Search Engine Optimization

AI And SEO: The Future Of Search Engine Optimization As a business owner, you’ve probably already thought about the effects of AI-powered technology on your business, but have you considered how it could affect your SEO strategy? The SEO landscape is rapidly changing thanks to the influence of AI, which is helping businesses analyze vast volumes of data, improve their…

How To Prepare Your Files For Print: Five Things To Consider Before Your Next Print Job

How To Prepare Your Files For Print: Things To Consider Before Your Next Print Job So, you’ve decided to create a custom print campaign for your business and now it’s time to prepare your files to be printed—how exciting! However, to get the best results that truly “Wow” your customers, you always want to ensure you’re following a few best…

Make Your Marketing Work For You: How Both Print And Digital Media Are Essential For Your Brand

Make Your Marketing Work For You: How Both Print And Digital Media Are Essential For Your Brand As a business owner, you don’t need us to tell you how important it is to market your brand to differentiate your company from its competitors. However, you might not have considered why it’s critical to have both print and digital marketing strategies…

The Power of Visual Identity: How Design Shapes Brand Perception for Custom Magazine Services

The Power of Visual Identity: How Design Shapes Brand Perception for Custom Magazine Services You know those brands you instantly recognize the moment you pick up a magazine at the store or office? (Whatever brand you just thought of, that’s the one we’re talking about). What if we told you that Tulip Media Group could help your business become an…

The Art Of Customer Engagement: How Magazines Forge Connections And Loyalty

The Art of Customer Engagement: How Magazines Forge Connections and Loyalty As a business owner, you’re always trying to find fresh ways to connect with your audience, gain loyal customers, and explore new avenues of potential revenue. Sometimes, this can feel overwhelming, but what if we told you there’s an easy way to achieve all this and more with our…

Custom Magazines: A Strategic Approach To Niche Audience Engagement

Custom Magazines: A Strategic Approach to Niche Audience Engagement If you’re a business owner, you’ve probably heard the adage, “Your offer isn’t for everyone.” So then, why are your marketing efforts not targeting one specific demographic or niche? Although it might seem more comfortable to cast a wider net with your marketing strategy, it’s worth your while to look at…

SEO Unleashed: Mastering On-Page and Off-Page SEO Techniques for Improved Visibility

SEO Unleashed: Mastering On-Page and Off-Page SEO Techniques for Improved Visibility When it comes to implementing SEO best practices within your business, it can be overwhelming when you don’t know how it works or, more importantly, how to use it to your advantage. At Tulip Media Group, this is a concern we often see with business owners, which is why…

The Future of Digital Marketing: Trends to Watch and Strategies to Stay Ahead

The Future of Digital Marketing: Trends to Watch and Strategies to Stay Ahead As a business owner, you understand the importance of digital marketing, whether you have a dedicated marketing team or not. But what are some of the forward-looking trends you need to be aware of? And how do you get ahead of the ever-changing digital marketing game? Well,…

Beyond the Printed Page: Harnessing the Potential of Magazines in a Digital Age

Beyond the Printed Page: Harnessing the Potential of Magazines in a Digital Age When you think of magazines, you probably think about the classics you see at the grocery store, like Cosmopolitan, People magazine, and National Geographic. But have you ever considered what a custom magazine could do for your business? Well, there are many benefits for your brand, including…

Which Print Program Is Right for You?

Which Print Program Is Right for You? Whether your business already puts out a lot of monthly content and you’re seeking additional support, or you need help getting started, our print marketing programs are here to help you achieve your goals. But how do you determine which print program is right for you? Well, today, we’re exploring everything you need…

Building a Strong Blog Strategy: How to Create Engaging Content That Drives Traffic and Engagement

Building a Strong Blog Strategy: How to Create Engaging Content That Drives Traffic and Engagement As a business owner, you know it’s important to have a strong blog strategy that helps educate your audience about your offerings and drive traffic to your website. But what if you have no idea where to start? Although you understand your business inside and…

Harnessing The Power Of Social Media Advertising: Strategies For Effective Campaigns

Harnessing the Power of Social Media Advertising: Strategies for Effective Campaigns Did you know that over 4.9 billion people now use social media worldwide? So, it’s no wonder that harnessing the power of social media is more critical than ever if you want to expand your business in today’s competitive marketplace. But how do you know which platform to use?…

Revolutionizing Publishing: How Tulip Media Group’s Custom Print Program Is Reshaping The Magazine Industry

Revolutionizing Publishing: How Tulip Media Group’s Custom Print Program Is Reshaping the Magazine Industry Traditionally, custom magazines have been reserved for bigger brands with a significant budget, established brand identity, and a large readership. However, our mission at Tulip Media Group is to offer the same opportunity to small to mid-sized businesses to help get their brand’s marketing materials out…

Strategies for Optimizing Landing Pages for Maximum Impact

Strategies for Optimizing Landing Pages for Maximum Impact So, you’ve spent time creating a landing page for your business, and you’ve been getting some clicks but not much action besides that. You’re struggling to improve your landing page conversion rates and know you’re missing out on qualified leads but are unsure of the next steps you should take. Sound familiar?…

Unlocking Creativity: The Power of Tulip Media Group’s Custom Print Program

Unlocking Creativity: The Power of Tulip Media Group’s Custom Print Program You see custom magazines everywhere: in the mail, the dentist office, everywhere. And you want a custom magazine for your own business but have no idea where to start. Sound familiar? This is the story for many business owners who want to get their brand in front of new…

Print Marketing Reinvented: Driving Business Growth With Tulip Media Group’s Custom Print Program

Print Marketing Reinvented: Driving Business Growth with Tulip Media Group’s Custom Print Program Ask any marketer what their campaign goals are and they’ll probably tell you three things: to reach new customers, communicate the benefits of their product or service, and ultimately generate revenue. And while these are great goals, in today’s technological age, many marketers only focus their efforts…

Has COVID-19 Helped Or Hindered Print Media?

Has COVID-19 Helped or Hindered Print Media? Would you believe us if we told you that your clients will remember your content better in a print rather than digital format? BY: TREVOR ARSENAULT, PRESIDENT Although the COVID-19 pandemic has profoundly influenced many industries, the print media industry was one of the most heavily affected. With the rise of digital media…

10 Tips For Creating A Winning Social Media Strategy

10 Tips for Creating a Winning Social Media Strategy In today’s digital landscape, a strong social media presence is crucial for businesses to connect with their target audience, build brand awareness, and drive conversions. Crafting a winning social media strategy requires careful planning and execution. In this blog post, we, at Tulip Media Group, share ten essential tips to help…

The Ultimate Guide To Email Marketing: From Building Your List To Crafting The Perfect Campaign

The Ultimate Guide to Email Marketing: From Building Your List to Crafting the Perfect Campaign Email marketing is a powerful tool that can help businesses build relationships with their customers and drive sales. But creating a successful email marketing campaign requires more than just sending out a few emails. In this ultimate guide, we’ll cover everything you need to know…

Stay Ahead Of The Curve: The Top Digital Marketing Trends of 2023

Stay Ahead of the Curve: The Top Digital Marketing Trends of 2023 As digital marketing trends continue to evolve and shape the digital marketing landscape, it’s important for businesses to stay agile and adaptable. By staying up to date on the latest trends and experimenting with new approaches, businesses can position themselves for success and stay ahead of the competition.…

How to Optimize Your Website for SEO: A Step-by-Step Guide

How to Optimize Your Website for SEO: A Step-by-Step Guide At Tulip Media Group, we know that search engine optimization (SEO) is essential for every website. SEO helps your website rank higher in search engine results, driving more traffic and potential customers to your site. But optimizing your website for SEO can be a daunting task. That’s why our team…

Digital Marketing Guide: Everything to Thrive Online

Digital Marketing Guide: Everything to Thrive Online By Robyn Yao, Digital Marketing Specialist Are you a business owner looking to improve your digital marketing strategy? With so many options and tactics available, it can be overwhelming to know where to start. That’s why our experts at Tulip Media Group have put together the ultimate guide to digital marketing for businesses,…

Custom Magazines: Personalized Marketing At Its Best

Custom Magazines: Personalized Marketing At Its Best By Robyn Yao, Digital Marketing Specialist In today’s digital age, many companies are focusing on online marketing tactics to increase brand awareness and reach their target audience. However, there is still something special about holding a physical magazine in your hands and flipping through the glossy pages. That’s where custom magazines come in!…

Tulip Media: Your Solution to Crafting an Effective Insurance Marketing Strategy
Your Solution To Crafting An Effective Insurance Marketing Strategy

Competition is high when you are an independent insurance agency. Going up against companies like GEICO, Aflac, and Allianz can make it difficult to stay ahead.

5 Mistakes Your Insurance Agency Is Making On Your Website

5 Mistakes Your Insurance Agency Is Making On Your Website By Jessica Embree, Creative Director For insurance agencies, as with most businesses, your website is essentially your virtual storefront, meaning it needs to be optimized using effective marketing strategies in order to funnel qualified leads into your agency. This sounds simple in theory; however, it can be harder to execute…

4 Cons of Chat GPT And How It Affects Your Marketing

4 Cons of Chat GPT And How It Affects Your Marketing By Jessica Embree, Creative Director If your business involves marketing and creating content (which most do, nowadays), then you most assuredly have heard of Chat GPT by now. Chat GPT is a chatbot developed by OpenAI that can help with many aspects of running your business, including automating tasks,…

The Importance Of A Daily Huddle

The Importance of a Daily Huddle By Robyn Yao, Digital Marketing Specialist Businesses are always looking for the next productivity improvement that will uplevel the way their teams work together. And sometimes, businesses are just crossing all their fingers and hoping something magical will happen to improve their team cohesiveness and communication. It’s easy to throw around business buzzwords like…

tulip print magazine
5 Reasons Your Business Needs Print Marketing in the Digital Age

5 Reasons Your Business Needs Print Marketing in the Digital Age By Erika MacLeod, Managing Editor As a business owner navigating a world consumed by digital media, you may think that print media is a marketing strategy of the past. However, in reality, there are endless opportunities to attract, engage, and delight your target audience through print marketing and direct…

computer website issues
5 Mistakes You’re Making on Your Website

5 Mistakes You’re Making on Your Website Your business’s website is essentially your virtual storefront, meaning it needs to be optimized using effective marketing strategies in order to funnel qualified leads into your business. This sounds simple in theory; however, it can be harder to execute in practice, especially if you’re not completely confident in your website strategy.  At Tulip…

happy woman with coffee
Quiet Quitting: Why It Happens and What It Means for Businesses and Employees

Quiet Quitting: Why It Happens and What It Means for Businesses and Employees In recent months, a new trend known as “quiet quitting” has taken over social media platforms like Twitter and TikTok. This term does not relate to employees actually quitting their jobs but rather to a rebellion against the hustle mentality of going above and beyond what a…

marketing success bullseye
Success in Marketing Starts with Having Clear Objectives

Success in Marketing Starts with Having Clear Objectives By Andy Buyting, Founder and CEO at Tulip Media Group Like anything in business, if you want to have success, you need “leading” metrics and “lagging” metrics. I’ll explain the to start with the end goal in mind. It’s true when it comes to anything in life and in business, and it’s…

miller insurance
Spotlight: How Miller Insurance Expands Their Marketing Staff of One into An Effective Team

Spotlight: How Miller Insurance Expands Their Marketing Staff of One into An Effective Team Imagine being the VP of Sales and Customer Experience for a company with eight offices in eight different communities in southwestern Ontario! This describes Amanda Farrell Walsh at Miller Insurance, a brokerage that is proudly “locally owned” with a staff of 50 and deep roots in…

marketing horror stories
Marketing Horror Stories

Marketing Horror Stories: The Bad and The Ugly By Jessica Embree, Creative Director at Tulip Media Group At Tulip Media Group, our mission is to provide Client-Partners with the tools and strategies to ultimately be successful in their marketing initiatives. But along the way, we’ve also heard some horror stories that could only be described as the bad and the…

disney culture
Disney: Creating A Culture Of Happiness

Disney: Creating A Culture Of Happiness By Erika MacLeod, Managing Editor at Tulip Media Group Founded in 1923 by brothers Roy and Walt Disney, Disney has become the largest and most profitable media and entertainment organization in the world. With over 330 retail stores, four Disney cruises, 12 theme parks, and special attractions like Disney on Broadway, it has been…

Bonnie Bailey
Carson Wealth: Investing In Valuable Content

For Carson’s newsletter, Bonnie wanted to maintain the financial education component of the standardized letters she had seen, but with a twist.

SALES MANAGER
5 Key Attributes of A Successful Manager

One of the most popular training workshops I run as a Certified Scaling Up Coach centers around the five key attributes of a successful manager.

Andy Buying & Jessica Embree
Double Sales / Zero Salespeople With Andy Buyting & Jessica Embree

Tulip Media Group’s Founder, Andy Buyting, and Creative Director, Jessica Embree, sit down to talk about there first collaborative publication, Double Sales / Zero Salespeople.

Website Conversions
3 Tips To Convert Faster On Your Website

These three essential tips will keep you from making the same mistakes and help you convert faster on your website.

4 Tips For Becoming A More Effective Project Manager

Fortunately, there are a few tricks to becoming a more effective project manager that will help you scale up your project management capabilities.

Netflix Culture
Netflix Culture: Behind The Scenes

This quarter, I read up on the behind-the-scenes culture that drives Netflix’s success in That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea.

Metaverse
Metaverse: The Future Of Digital Marketing

Among other things the Metaverse is going to revolutionize the future of digital marketing.

Hiring talent
When Is The Right Time To Hire?

Too often businesses focus on the wrong numbers when it comes to analyzing their digital marketing strategy.

Business Metrics
Grow Your Business With Metrics That Matter

Too often businesses focus on the wrong numbers when it comes to analyzing their digital marketing strategy.

Ritz-Carlton
Ritz-Carlton:

The Ritz-Carlton has won award after award for its best-in-class customer service.

Print Marketing
The Power Of Print Marketing

Print marketing creates an opportunity to slow them down. The reality is that print is tangible, it is credible, and it’s more engaging than anything found online.

Get New Leads
You’ve Got A New Lead. Now What?

In this article, we’re going to talk about how to nurture those leads once marketing delivers them and increase your chance of securing the sale.

HOmestead Road
A Look Into The Heart of Homestead Road

In the second quarter of 2021, Homestead Road was successful in increasing their qualified pay-per-click leads by 79% while saving an annualized amount of over $50,000 due to Google optimizations.

Customer Centric
So You Want to Be Customer Centric

Customer centricity is a growing trend for businesses. More and more companies are realizing that to drive sales, the focus needs to be on the customer.

Smarketing - online marketing
Painted Pictures

A Visualizing Technique For Companies. The painted picture exercise is a practical tool for sharing your vision with your team.

Reporting Marketing Strategy
Using Reports & Dashboards In Your Marketing Strategy

Dashboarding and reporting help us hold ourselves accountable with our Client-Partners for the marketing strategies we’ve developed together.

Zappos Culture
Exploring the Tremendous Zappos Culture

This quarter, I’ve read three books on Zappos, an online shoe and clothing retailer based in Nevada.

Waypoint Case Study
Conversions Soar At Waypoint Insurance

Since starting our SMarketing program only three months ago, we’ve seen an 8.9% increase in organic growth with 161 qualified leads generated, 855 contact forms submitted, and $241,500 in potential premiums.

marketing strategies
Strategic Marketing Through Quarterly Planning

Let’s say you’ve successfully gone through the process of identifying your business strategy, you’ve developed an effective marketing strategy, and you’re now ready to launch.

Productivity
Increase Productivity by Investing in Your Employees

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Your employees are your most valuable asset. No company resource has as much power to improve profit margins as they do. When your employees are at their most productive, the company as a whole achieves optimal performance. Not only does high employee productivity contribute to healthy profit margins but it also…

Marketing Strategies
Marketing Strategy Starts With Business Strategy

When I speak to them about what an effective marketing strategy might look like, we don’t even talk about marketing for the first half of the conversation. What we focus on first is their business strategy.

Lead Generator
3 Reasons You Need a Lead Generator on Your Website

Your lead-generating, downloadable PDF should have an interesting title that attracts potential customers and demonstrates its added value.

Employee Burnout
How To Prevent Employee Burnout In The Remote Workspace

Despite the convenience of not having to commute, working from your home office can leave you feeling out of touch and struggling to keep tabs on your team’s mental health.

Social Media Marketing
4 Social Media Trends That Should Change The Way You Market

Social media has gained immense popularity in the last eighteen months. It has become vital to take advantage of social media trends if you want to remain competitive in today’s market.

Deeley Insurance Group
Be Sure: Deeley Insurance Group & The Power Of Positivity

After Deeley Insurance Group embarked on a yearlong identity exploration, Tulip Media was instrumental in conveying their new brand and optimistic energy. 

Culture Learning
A Culture of Continuous Learning

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group At Tulip Media Group, we’re always learning. It’s what drives us. Our thirst for knowledge is at the heart of everything we do. We don’t get stuck in old ways of doing things. We are constantly on the hunt for new and exciting ways to become more efficient, more engaged, more…

Color in marketing
Exploring The Possibilities Of Colors In Marketing

By Heather Crossman, Lead Designer, Tulip Media Group From a very young age, we’re taught to explore color. Having children of my own, I’ve always encouraged them to explore every color of the rainbow, from pinks and blues to greys and browns. No colors are “girl” colors or “boy” colors. They aren’t scared of bright colors or of dark colors,…

Marketing Strategies
5 Marketing Strategies For 2021

By Andy Buyting, Founder & CEO, Tulip Media Group As we head into a new year, I think it’s safe to say we’re all looking forward to having a fresh start and a new outlook for our businesses. I believe those of us who have strategically survived COVID are feeling optimistic about the future and getting things somewhat back to…

Culture
Creating Your Ultimate Culture By Design, Not By Default

By Erika MacLeod, Managing Editor, Tulip Media Group Renowned thought leader Jack Daly is a valued contributor and friend to Tulip Media. Jack’s philosophy about company culture is that it’s either created by design or by default. In other words, you either make it happen or it happens on its own. Jack illustrates this point using a gardening metaphor. Your…

Call to Acton Marketing
Using (Without Abusing!) Calls to Action in Promotional Content

By Jessica Embree, Creative Director, Tulip Media Group One of the biggest mistakes that marketers make is forgetting to include calls to action in their promotional content. Calls to action are not only important to include on your website but they should also be integrated into every single blog and social media post you publish. The reason is simple: your…

Book Publishing
From Concept to Best Seller In 63 Days

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group When friend and partner of Tulip Media Group Heidi Huettner suggested at our May 13, 2020, quarterly strategy meeting that we write a book, we thought she was crazy. Not only would this have seemed far-fetched in a healthy economic climate, but we were in the middle of a pandemic! Regardless,…

Smarketing Strategy
The Pivot to SMarketing: A Fully Integrated Marketing Strategy

By Andy Buyting, Founder & CEO, Tulip Media Group It was May of 2019 and I had just done something I never thought I would do. In a single afternoon, I had fired my entire sales team. At that time, our sales team had represented over half of our company. This was a scary moment for me and for everyone…

The Ultimate Culture Erika and Stacey
Coming Together to Bring You The Ultimate Culture

Congratulations to coauthors Erika MacLeod & Stacey Cowperthwaite for reaching Amazon bestseller status with, The Ultimate Culture: It’s about DNA, not Resume.

PPC Advertising
PPC…Easy As 1,2,3?

Tips and Tricks to Starting Your Pay-Per-Click Journey By Jessica Embree, Creative Director, Tulip Media Group How business is done has changed, but many have not adapted their business accordingly. Trade shows and face-to-face meetings are restricted and are now going virtual. With this “new normal,” your inbound sales strategy needs to pivot toward a different direction. In my…

Digital Marketing Attraction
The Digital Attraction Component of Your Marketing Strategy

By Andy Buyting, Founder & CEO, Tulip Media Group When talking marketing strategy, the digital attraction component is critical. Most of us—dare I say, all of us—need to have a very robust strategy when it comes to attracting people online. As we know, online is the only real venue for finding unlimited number of customers, and we all need to…

team engagement
Keeping Your Team Engaged Throughout COVID-19

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Discombobulated dispersion. Days punctuated by Zoom meetings and cold coffee. You may be wondering how anyone could craft a coherent engagement at a time like this, but these trying times for the business world are not nearly as dire as they seem. This is a critical time for teams to remain…

Remote Culture
Digital Cohesion And Changes To Team Culture

By Erika MacLeod, Managing Editor & Publisher, Tulip Media Group At Tulip Media, we’re extremely lucky to have amazing team culture. It’s something we’re proud of and that we’ve been fortunate to transplant into the digital workplace. As a fairly small office, getting to know all of the fabulous people that make up our team isn’t challenging, and we recognize…

Pandemic Marketing
Pandemic Marketing

Overcoming Your Marketing Woes During and After a Pandemic By Jessica Embree, Creative Director, Tulip Media Group Marketing is never easy. It can be downright tricky. Today, businesses all over the world are facing a new hardship, COVID-19. This pandemic has transformed how we work, interact, and sell. Businesses are having to embrace the new norm by setting up e-commerce,…

SMarketing
The Art of SMarketing

Automating the Front End of Your Sales Funnel By Andy Buyting, Founder & CEO, Tulip Media Group Business is not as usual in this new pandemic world. With tradeshows and conferences being cancelled through to the end of the year, and conventional sales tactics such as sales calls and client presentations being restricted, most of us are being forced to…

Align Today
Disruption Daily Dose: Align Today & Andy Buyting

Thought leader, author, and Scaling Up coach Andy Buyting joins Thursday’s Daily Dose of Advice to discuss opportunities and challenges companies face as they prepare to reopen in the coming weeks.

Misson Matters Marketing
Mission Matters Marketing Podcast: Easy& Effective Marketing Strategy with Andy Buyting

Digital and print marketing are key components of an overall marketing strategy. With so many options, how are business owners to choose? In this episode, Adam Torres and Andy Buyting, Founder & CEO of Tulip Media Group, explore digital and print marketing strategies for business owners.

Marketing in Your Crisis Communication
Leveraging Integrated Marketing in Your Crisis Communication

During periods of economic turbulence, an increased need for strong communication creates a lot of potential to leverage integrated marketing techniques. A real opportunity presents itself for a company that increases its focus on communication and marketing during any kind of a downturn or period of difficulty. Whether you are forging new communication channels with other companies B2B or sharing the industry latest…

Is Print Marketing Dead?
You Asked: Is Print Marketing Dead?

In our line of business (i.e. content marketing), this question comes up regularly. Is print marketing dead? Although the role of print in content marketing has indeed changed over the last couple of decades, the simple answer to this question is no, print marketing is not dead. At Tulip Media, we actively promote print marketing to all of our Client-Partners.…

Make a Magazine
How to Make a Magazine in Three Easy Steps

Are you looking to make your own magazine? Did you know it is a simple and cost-effective way to grab the attention of niche demographics? Capitalizing on print as a marketing medium is a powerful strategy for capturing niche markets beyond the web.  Did you know that your magazine could pay for itself before it’s ever printed? Let me show…

Bill Gallagher
Scaling Up Business Podcast – Strategic Marketing for the 2020s

Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers! Andy Buyting is an established thought leader in the world of content marketing and brand positioning. He is a TEDx speaker and the author of two books: The…

The Melting Pot
The Melting Pot Podcast – Owning The Ink in Your Industry

EPISODE NOTES Andy is founder and CEO of Tulip Media, a very successful business combining digital and print media. This idea sprang from the ashes of his former business, Green Village Home and Garden – a home and garden shop in Canada. Like many people and businesses, Andy was hit hard by the global financial crisis of 2007, but he…

job ad
The Best Job Ad Example Ever Written

By Andy Buyting, Founder & CEO Usually when we think about marketing, we think about how to reach potential customers in a way that will attract them to our business with the intent of driving sales. While marketing is primarily thought of through the lens of sales and growing revenues, it really can be so much more. At the core,…

Company Culture
How to Create a Cohesive Company Culture

By Andy Buyting, Founder & CEO Having a job that pays well and has good prospects is no longer enough to keep workers engaged and committed. The millennial generation is coming of age and expects a workplace that contributes positively to their work-life balance. This means injecting fun into your company culture, a feat which is possible without affecting your…

Content Marketing
6 Steps to an Effective Content Marketing Strategy

By Andy Buyting, Founder & CEO Since we started Tulip Media a few years ago, we’ve continuously evolved and are consistently developing new strategies for our Client-Partners to use as we see what works and what doesn’t. While doing that, we’ve learned that, at the core, there are really 6 steps to an effective content marketing strategy that virtually any…

Scaling Business
How to Scale Your Business without Imploding

By Andy Buyting, Founder & CEO Both new businesses and existing smaller businesses typically have one thing in common: they want to grow fast. Fast growth, of course, is not something as easy to accomplish as it is to aspire to. One issue that business owners and stockholders often do not take into account, however, is the problems that a…