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Blog & Newsroom

Smarketing Strategy
The Pivot to SMarketing: A Fully Integrated Marketing Strategy

By Andy Buyting, Founder & CEO, Tulip Media Group It was May of 2019 and I had just done something I never thought I would do. In a single afternoon, I had fired my entire sales team. At that time, our sales team had represented over half of our company. This was a scary moment for me and for everyone…

The Ultimate Culture Erika and Stacey
Coming Together to Bring You The Ultimate Culture

Congratulations to coauthors Erika MacLeod & Stacey Cowperthwaite for reaching Amazon bestseller status with, The Ultimate Culture: It’s about DNA, not Resume.

PPC Advertising
PPC…Easy As 1,2,3?

Tips and Tricks to Starting Your Pay-Per-Click Journey ​ By Jessica Embree, Creative Director, Tulip Media Group How business is done has changed, but many have not adapted their business accordingly. Trade shows and face-to-face meetings are restricted and are now going virtual. With this “new normal,” your inbound sales strategy needs to pivot toward a different direction. In my…

Digital Marketing Attraction
The Digital Attraction Component of Your Marketing Strategy

By Andy Buyting, Founder & CEO, Tulip Media Group When talking marketing strategy, the digital attraction component is critical. Most of us—dare I say, all of us—need to have a very robust strategy when it comes to attracting people online. As we know, online is the only real venue for finding unlimited number of customers, and we all need to…

team engagement
Keeping Your Team Engaged Throughout COVID-19

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Discombobulated dispersion. Days punctuated by Zoom meetings and cold coffee. You may be wondering how anyone could craft a coherent engagement at a time like this, but these trying times for the business world are not nearly as dire as they seem. This is a critical time for teams to remain…

Remote Culture
Digital Cohesion And Changes To Team Culture

By Erika MacLeod, Managing Editor & Publisher, Tulip Media Group At Tulip Media, we’re extremely lucky to have amazing team culture. It’s something we’re proud of and that we’ve been fortunate to transplant into the digital workplace. As a fairly small office, getting to know all of the fabulous people that make up our team isn’t challenging, and we recognize…

Pandemic Marketing
Pandemic Marketing

Overcoming Your Marketing Woes During and After a Pandemic By Jessica Embree, Creative Director, Tulip Media Group Marketing is never easy. It can be downright tricky. Today, businesses all over the world are facing a new hardship, COVID-19. This pandemic has transformed how we work, interact, and sell. Businesses are having to embrace the new norm by setting up e-commerce,…

The Art of SMarketing

Automating the Front End of Your Sales Funnel By Andy Buyting, Founder & CEO, Tulip Media Group Business is not as usual in this new pandemic world. With tradeshows and conferences being cancelled through to the end of the year, and conventional sales tactics such as sales calls and client presentations being restricted, most of us are being forced to…

Align Today
Disruption Daily Dose: Align Today & Andy Buyting

Thought leader, author, and Scaling Up coach Andy Buyting joins Thursday’s Daily Dose of Advice to discuss opportunities and challenges companies face as they prepare to reopen in the coming weeks.

Misson Matters Marketing
Mission Matters Marketing Podcast: Easy& Effective Marketing Strategy with Andy Buyting

Digital and print marketing are key components of an overall marketing strategy. With so many options, how are business owners to choose? In this episode, Adam Torres and Andy Buyting, Founder & CEO of Tulip Media Group, explore digital and print marketing strategies for business owners.

Marketing in Your Crisis Communication
Leveraging Integrated Marketing in Your Crisis Communication

During periods of economic turbulence, an increased need for strong communication creates a lot of potential to leverage integrated marketing techniques. A real opportunity presents itself for a company that increases its focus on communication and marketing during any kind of a downturn or period of difficulty. Whether you are forging new communication channels with other companies B2B or sharing the industry latest…

Is Print Marketing Dead?
You Asked: Is Print Marketing Dead?

In our line of business (i.e. content marketing), this question comes up regularly. Is print marketing dead? Although the role of print in content marketing has indeed changed over the last couple of decades, the simple answer to this question is no, print marketing is not dead. At Tulip Media, we actively promote print marketing to all of our Client-Partners.…

Make a Magazine
How to Make a Magazine in Three Easy Steps

Are you looking to make your own magazine? Did you know it is a simple and cost-effective way to grab the attention of niche demographics? Capitalizing on print as a marketing medium is a powerful strategy for capturing niche markets beyond the web.  Did you know that your magazine could pay for itself before it’s ever printed? Let me show…

Bill Gallagher
Scaling Up Business Podcast – Strategic Marketing for the 2020s

Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers! Andy Buyting is an established thought leader in the world of content marketing and brand positioning. He is a TEDx speaker and the author of two books: The…

The Melting Pot
The Melting Pot Podcast – Owning The Ink in Your Industry

EPISODE NOTES Andy is founder and CEO of Tulip Media, a very successful business combining digital and print media. This idea sprang from the ashes of his former business, Green Village Home and Garden – a home and garden shop in Canada. Like many people and businesses, Andy was hit hard by the global financial crisis of 2007, but he…

job ad
The Best Job Ad Example Ever Written

By Andy Buyting, Founder & CEO Usually when we think about marketing, we think about how to reach potential customers in a way that will attract them to our business with the intent of driving sales. While marketing is primarily thought of through the lens of sales and growing revenues, it really can be so much more. At the core,…

Company Culture
How to Create a Cohesive Company Culture

By Andy Buyting, Founder & CEO Having a job that pays well and has good prospects is no longer enough to keep workers engaged and committed. The millennial generation is coming of age and expects a workplace that contributes positively to their work-life balance. This means injecting fun into your company culture, a feat which is possible without affecting your…

Content Marketing
6 Steps to an Effective Content Marketing Strategy

By Andy Buyting, Founder & CEO Since we started Tulip Media a few years ago, we’ve continuously evolved and are consistently developing new strategies for our Client-Partners to use as we see what works and what doesn’t. While doing that, we’ve learned that, at the core, there are really 6 steps to an effective content marketing strategy that virtually any…

Scaling Business
How to Scale Your Business without Imploding

By Andy Buyting, Founder & CEO Both new businesses and existing smaller businesses typically have one thing in common: they want to grow fast. Fast growth, of course, is not something as easy to accomplish as it is to aspire to. One issue that business owners and stockholders often do not take into account, however, is the problems that a…

Sales and Marketing
6 Steps for Aligning Sales and Marketing

In business, sometimes we think about sales and marketing together and sometimes we separate them. In theory, sales and marketing should work together hand in hand, but the reality is that, oftentimes, they don’t. Oftentimes we find a missed step between the two. I’m going to help bridge that with the following six steps for aligning sales and marketing. In…

Buyer's Journey
Optimizing the Buyer’s Journey

By Andy Buyting , Founder & CEO When most of us think about the products and/or services that we sell, we put a lot of thought into how we will market and gain awareness about our business. There are many vehicles to market your business – be it online marketing, traditional advertising, media (such as TV or radio), or content marketing.…

Tulip Media Logo
Carle Publishing Becomes Tulip Media Group

Carle Publishing is proud to announce that, as of October 1st, we are rebranding to Tulip Media Group. With our Integrated Content Solutions, we are able to help your brand grow by leveraging the three pillars of content marketing. Combining print, digital and interactive marketing, enables Tulip Media Group to provide your business with competitive marketing strategies that help you…

Spectrum Insurance Logo
Spectrum Insurance Feature – TM Marketing Magazine

Spectrum Insurance Brand Recognition Spectrum Insurance Difference Spectrum Insurance’s WHY

Scaling Up Business
Scaling Up Business

You’re knowledgeable, right? So how come you’re not known for what you do? How come you’re not the thought leader in your field? Well, if you’ve ever wondered, then listen in. This show is all about how to make that process easy and the value in becoming known for what you know. Andy Buyting is a full-time CEO and a…

Effective Content Marketing
The 3 Pillars of Effective Content Marketing

by Andy Buyting, Tulip Media, Founder & CEO Seated in a half-moon lecture hall with sixty other fast-growth entrepreneurs, I was listening to round-the-clock speakers and authorities on business at the MIT Endicott House as part of MIT’s three-year program, Birthing of Giants. The speaker who stood out from the rest was Verne Harnish, New York Times best-selling author and…

Video Marketing
Creating Videos That will Engage Your Audience

Every business wants to create engaging content. But what is your company doing when it comes to video content?  A solid content marketing strategy will incorporate both video and written content. By including both formats, you allow yourself to cast a wide net by speaking to the individual preferences of your customers. Video marketing is one of the best ways…

Share the spotlight
Share the Spotlight in Your Content Marketing Strategy

You’ve likely heard the idea that some content is better than no content. It’s no secret that content marketing is incredibly profitable when done right. But developing the right content marketing strategy requires high-quality writing to pull off. So, what do you do when you have the expertise, but struggle with writing?  We recommend you try the “Share the Spotlight”…

Video Marketing Impact
Maximizing the Impact of Video Marketing

Anyone who has spent much time on YouTube probably knows that the quality of a video can vary dramatically. What may surprise you, however, is that the actual content is typically not what causes people to think a video is worth watching or not. In fact, it is often the environment in which the video is filmed and the equipment that…

Outsourcing Your Content Marketing Isn’t Bad

Running a business requires you to juggle a lot of roles. You may handle sales, on-boarding clients, design work, dealing with suppliers, and all the day-to-day things. But keeping that up forever isn’t possible.  No one has time to do everything for their business – and no one is an expert in everything. Just like you’re great at what you…

Looking to Improve Your Credibility?

Credibility is something that most business owners strive to achieve. But finding the right ways to make yourself appear credible is one area where some business owners struggle. Building credibility isn’t impossible. You just need to create positive interactions with those around you. Building credibility in business is done through working relationships and dealing with clients, customers, and business partners.…

Marketing ROI
Why a Content Marketing Strategy is the Key to Better ROIs

What does your company’s content marketing strategy look like? Many would define success as a measure of how profitable your business is. But success is better defined as knowing what you’re doing and having the skills to execute. Marketing is an important tool that many businesses rely on to generate leads, provide value, and increase revenues. Everyone is looking to…