Blog & Newsroom

marketing success bullseye
Success in Marketing Starts with Having Clear Objectives

Success in Marketing Starts with Having Clear Objectives By Andy Buyting, Founder and CEO at Tulip Media Group Like anything in business, if you want to have success, you need “leading” metrics and “lagging” metrics. I’ll explain the to start with the end goal in mind. It’s true when it comes to anything in life and in business, and it’s…

miller insurance
Spotlight: How Miller Insurance Expands Their Marketing Staff of One into An Effective Team

Spotlight: How Miller Insurance Expands Their Marketing Staff of One into An Effective Team Imagine being the VP of Sales and Customer Experience for a company with eight offices in eight different communities in southwestern Ontario! This describes Amanda Farrell Walsh at Miller Insurance, a brokerage that is proudly “locally owned” with a staff of 50 and deep roots in…

marketing horror stories
Marketing Horror Stories

Marketing Horror Stories: The Bad and The Ugly By Jessica Embree, Creative Director at Tulip Media Group At Tulip Media Group, our mission is to provide Client-Partners with the tools and strategies to ultimately be successful in their marketing initiatives. But along the way, we’ve also heard some horror stories that could only be described as the bad and the…

disney culture
Disney: Creating A Culture Of Happiness

Disney: Creating A Culture Of Happiness By Erika MacLeod, Managing Editor at Tulip Media Group Founded in 1923 by brothers Roy and Walt Disney, Disney has become the largest and most profitable media and entertainment organization in the world. With over 330 retail stores, four Disney cruises, 12 theme parks, and special attractions like Disney on Broadway, it has been…

Bonnie Bailey
Carson Wealth: Investing In Valuable Content​

For Carson’s newsletter, Bonnie wanted to maintain the financial education component of the standardized letters she had seen, but with a twist.

SALES MANAGER
5 Key Attributes of A Successful Manager

One of the most popular training workshops I run as a Certified Scaling Up Coach centers around the five key attributes of a successful manager.

Andy Buying & Jessica Embree
Double Sales / Zero Salespeople With Andy Buyting & Jessica Embree

Tulip Media Group’s Founder, Andy Buyting, and Creative Director, Jessica Embree, sit down to talk about there first collaborative publication, Double Sales / Zero Salespeople.

Website Conversions
3 Tips To Convert Faster On Your Website

These three essential tips will keep you from making the same mistakes and help you convert faster on your website.

4 Tips For Becoming A More Effective Project Manager

Fortunately, there are a few tricks to becoming a more effective project manager that will help you scale up your project management capabilities.

Netflix Culture
Netflix Culture: Behind The Scenes

This quarter, I read up on the behind-the-scenes culture that drives Netflix’s success in That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea.

Metaverse
Metaverse: The Future Of Digital Marketing

Among other things the Metaverse is going to revolutionize the future of digital marketing.

Hiring talent
When Is The Right Time To Hire?

Too often businesses focus on the wrong numbers when it comes to analyzing their digital marketing strategy.

Business Metrics
Grow Your Business With Metrics That Matter

Too often businesses focus on the wrong numbers when it comes to analyzing their digital marketing strategy.

Ritz-Carlton
Ritz-Carlton:

The Ritz-Carlton has won award after award for its best-in-class customer service.

Print Marketing
The Power Of Print Marketing

Print marketing creates an opportunity to slow them down. The reality is that print is tangible, it is credible, and it’s more engaging than anything found online.

Get New Leads
You’ve Got A New Lead. Now What?

In this article, we’re going to talk about how to nurture those leads once marketing delivers them and increase your chance of securing the sale.

HOmestead Road
A Look Into The Heart of Homestead Road

In the second quarter of 2021, Homestead Road was successful in increasing their qualified pay-per-click leads by 79% while saving an annualized amount of over $50,000 due to Google optimizations.

Customer Centric
So You Want to Be Customer Centric

Customer centricity is a growing trend for businesses. More and more companies are realizing that to drive sales, the focus needs to be on the customer.

Smarketing - online marketing
Painted Pictures

A Visualizing Technique For Companies. The painted picture exercise is a practical tool for sharing your vision with your team.

Reporting Marketing Strategy
Using Reports & Dashboards In Your Marketing Strategy

Dashboarding and reporting help us hold ourselves accountable with our Client-Partners for the marketing strategies we’ve developed together.

Zappos Culture
Exploring the Tremendous Zappos Culture

This quarter, I’ve read three books on Zappos, an online shoe and clothing retailer based in Nevada.

Waypoint Case Study
Conversions Soar At Waypoint Insurance

Since starting our SMarketing program only three months ago, we’ve seen an 8.9% increase in organic growth with 161 qualified leads generated, 855 contact forms submitted, and $241,500 in potential premiums.

marketing strategies
Strategic Marketing Through Quarterly Planning

Let’s say you’ve successfully gone through the process of identifying your business strategy, you’ve developed an effective marketing strategy, and you’re now ready to launch.

Productivity
Increase Productivity by Investing in Your Employees

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Your employees are your most valuable asset. No company resource has as much power to improve profit margins as they do. When your employees are at their most productive, the company as a whole achieves optimal performance. Not only does high employee productivity contribute to healthy profit margins but it also…

Marketing Strategies
Marketing Strategy Starts With Business Strategy

When I speak to them about what an effective marketing strategy might look like, we don’t even talk about marketing for the first half of the conversation. What we focus on first is their business strategy.

Lead Generator
3 Reasons You Need a Lead Generator on Your Website

Your lead-generating, downloadable PDF should have an interesting title that attracts potential customers and demonstrates its added value.

Employee Burnout
How To Prevent Employee Burnout In The Remote Workspace

Despite the convenience of not having to commute, working from your home office can leave you feeling out of touch and struggling to keep tabs on your team’s mental health.

Social Media Marketing
4 Social Media Trends That Should Change The Way You Market

Social media has gained immense popularity in the last eighteen months. It has become vital to take advantage of social media trends if you want to remain competitive in today’s market.

Deeley Insurance Group
Be Sure: Deeley Insurance Group & The Power Of Positivity

After Deeley Insurance Group embarked on a yearlong identity exploration, Tulip Media was instrumental in conveying their new brand and optimistic energy. 

Culture Learning
A Culture of Continuous Learning

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group At Tulip Media Group, we’re always learning. It’s what drives us. Our thirst for knowledge is at the heart of everything we do. We don’t get stuck in old ways of doing things. We are constantly on the hunt for new and exciting ways to become more efficient, more engaged, more…

StoryBrand Agency Framework
Our StoryBrand Certification and What It Means For You

Grow Your Business With Clear And Impactful Messaging By Jessica Embree, Creative Director, Tulip Media Group One of the biggest problems that businesses have today is spending so much time, money, and resources on marketing that don’t produce the results they are looking for. At Tulip Media, we see this all the time when we meet with potential Client-Partners. It’s…