Blog & Newsroom

Carle Publishing Becomes Tulip Media Group

Carle Publishing is proud to announce that, as of October 1st, we are rebranding to Tulip Media Group. With our Integrated Content Solutions, we are able to help your brand grow by leveraging the three pillars of content marketing. Combining print, digital and interactive marketing, enables Tulip Media Group to provide your business with competitive marketing strategies that help you…

Spectrum Insurance Feature – TM Marketing Magazine

Spectrum Insurance Brand Recognition Spectrum Insurance Difference Spectrum Insurance’s WHY

Scaling Up Business

You’re knowledgeable, right? So how come you’re not known for what you do? How come you’re not the thought leader in your field? Well, if you’ve ever wondered, then listen in. This show is all about how to make that process easy and the value in becoming known for what you know. Andy Buyting is a full-time CEO and a…

The 3 Pillars of Effective Marketing

by Andy Buyting, Carle Publishing Founder & CEO Seated in a half-moon lecture hall with sixty other fast-growth entrepreneurs, I was listening to round-the-clock speakers and authorities on business at the MIT Endicott House as part of MIT’s three-year program, Birthing of Giants. The speaker who stood out from the rest was Verne Harnish, New York Times best-selling author and…

A Basic Guide to Creating Videos That will Engage Your Audience

Every business wants to create engaging content. But what is your company doing when it comes to video content?  A solid marketing strategy will incorporate both video and written content. By including both formats, you allow yourself to cast a wide net by speaking to the individual preferences of your customers. Videos are one of the best ways to boost…

Here’s Why Sharing the Spotlight Is a Valid Content Marketing Strategy

You’ve likely heard the idea that some content is better than no content. It’s no secret that content marketing is incredibly profitable when done right. But developing the right content marketing strategy requires high-quality writing to pull off. So, what do you do when you have the expertise, but struggle with writing?  We recommend you try the “Share the Spotlight”…

Maximizing the Impact of Video Marketing

Anyone who has spent much time on YouTube probably knows that the quality of a video can vary dramatically. What may surprise you, however, is that the actual content is typically not what causes people to think a video is worth watching or not. In fact, it is often the environment in which the video is filmed and the equipment that…

Outsourcing Your Content Marketing Isn’t Bad – And Here’s Why

Running a business requires you to juggle a lot of roles. You may handle sales, on-boarding clients, design work, dealing with suppliers, and all the day-to-day things. But keeping that up forever isn’t possible.  No one has time to do everything for their business – and no one is an expert in everything. Just like you’re great at what you…

Looking to Improve Your Credibility?

Credibility is something that most business owners strive to achieve. But finding the right ways to make yourself appear credible is one area where some business owners struggle. Building credibility isn’t impossible. You just need to create positive interactions with those around you. Building credibility in business is done through working relationships and dealing with clients, customers, and business partners.…

Why a Content Marketing Strategy is the Key to Better ROIs

What does your company’s content marketing strategy look like? Many would define success as a measure of how profitable your business is. But success is better defined as knowing what you’re doing and having the skills to execute. Marketing is an important tool that many businesses rely on to generate leads, provide value, and increase revenues. Everyone is looking to…

When the Boss says “No” to New Marketing

When The Boss Says “No!” to New Marketing – David Meerman Scott    I frequently get emails and social media inquiries from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the…

John Dijulius Spotlight

John DiJulius is a lot of things. He is a writer, a family man, a customer service guru, and a loyal leader. Underneath all of those titles are the core principles that make him who he is, and examining parts of his daily routine and the way he goes about accomplishing his goals puts those principles on full display. Family has…

Brand Humanization: Transparency vs Authenticity

Brand Humanization: Transparency vs Authenticity As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? What…