Tulip Media Group

Blog & Newsroom

The Importance of a Daily Huddle

The Importance of a Daily Huddle By Robyn Yao, Digital Marketing Specialist Businesses are always looking for the next productivity improvement that will uplevel the way their teams work together. And sometimes, businesses are just crossing all their fingers and hoping something magical will happen to improve their team cohesiveness and communication. It’s easy to throw around business buzzwords like…

tulip print magazine
5 Reasons Your Business Needs Print Marketing in the Digital Age

5 Reasons Your Business Needs Print Marketing in the Digital Age By Erika MacLeod, Managing Editor As a business owner navigating a world consumed by digital media, you may think that print media is a marketing strategy of the past. However, in reality, there are endless opportunities to attract, engage, and delight your target audience through print marketing and direct…

computer website issues
5 Mistakes You’re Making on Your Website

5 Mistakes You’re Making on Your Website Your business’s website is essentially your virtual storefront, meaning it needs to be optimized using effective marketing strategies in order to funnel qualified leads into your business. This sounds simple in theory; however, it can be harder to execute in practice, especially if you’re not completely confident in your website strategy.  At Tulip…

happy woman with coffee
Quiet Quitting: Why It Happens and What It Means for Businesses and Employees

Quiet Quitting: Why It Happens and What It Means for Businesses and Employees In recent months, a new trend known as “quiet quitting” has taken over social media platforms like Twitter and TikTok. This term does not relate to employees actually quitting their jobs but rather to a rebellion against the hustle mentality of going above and beyond what a…

marketing success bullseye
Success in Marketing Starts with Having Clear Objectives

Success in Marketing Starts with Having Clear Objectives By Andy Buyting, Founder and CEO at Tulip Media Group Like anything in business, if you want to have success, you need “leading” metrics and “lagging” metrics. I’ll explain the to start with the end goal in mind. It’s true when it comes to anything in life and in business, and it’s…

miller insurance
Spotlight: How Miller Insurance Expands Their Marketing Staff of One into An Effective Team

Spotlight: How Miller Insurance Expands Their Marketing Staff of One into An Effective Team Imagine being the VP of Sales and Customer Experience for a company with eight offices in eight different communities in southwestern Ontario! This describes Amanda Farrell Walsh at Miller Insurance, a brokerage that is proudly “locally owned” with a staff of 50 and deep roots in…

marketing horror stories
Marketing Horror Stories

Marketing Horror Stories: The Bad and The Ugly By Jessica Embree, Creative Director at Tulip Media Group At Tulip Media Group, our mission is to provide Client-Partners with the tools and strategies to ultimately be successful in their marketing initiatives. But along the way, we’ve also heard some horror stories that could only be described as the bad and the…

disney culture
Disney: Creating A Culture Of Happiness

Disney: Creating A Culture Of Happiness By Erika MacLeod, Managing Editor at Tulip Media Group Founded in 1923 by brothers Roy and Walt Disney, Disney has become the largest and most profitable media and entertainment organization in the world. With over 330 retail stores, four Disney cruises, 12 theme parks, and special attractions like Disney on Broadway, it has been…

Bonnie Bailey
Carson Wealth: Investing In Valuable Content​

For Carson’s newsletter, Bonnie wanted to maintain the financial education component of the standardized letters she had seen, but with a twist.

SALES MANAGER
5 Key Attributes of A Successful Manager

One of the most popular training workshops I run as a Certified Scaling Up Coach centers around the five key attributes of a successful manager.

Andy Buying & Jessica Embree
Double Sales / Zero Salespeople With Andy Buyting & Jessica Embree

Tulip Media Group’s Founder, Andy Buyting, and Creative Director, Jessica Embree, sit down to talk about there first collaborative publication, Double Sales / Zero Salespeople.

Website Conversions
3 Tips To Convert Faster On Your Website

These three essential tips will keep you from making the same mistakes and help you convert faster on your website.

4 Tips For Becoming A More Effective Project Manager

Fortunately, there are a few tricks to becoming a more effective project manager that will help you scale up your project management capabilities.

Netflix Culture
Netflix Culture: Behind The Scenes

This quarter, I read up on the behind-the-scenes culture that drives Netflix’s success in That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea.

Metaverse
Metaverse: The Future Of Digital Marketing

Among other things the Metaverse is going to revolutionize the future of digital marketing.

Hiring talent
When Is The Right Time To Hire?

Too often businesses focus on the wrong numbers when it comes to analyzing their digital marketing strategy.

Business Metrics
Grow Your Business With Metrics That Matter

Too often businesses focus on the wrong numbers when it comes to analyzing their digital marketing strategy.

Ritz-Carlton
Ritz-Carlton:

The Ritz-Carlton has won award after award for its best-in-class customer service.

Print Marketing
The Power Of Print Marketing

Print marketing creates an opportunity to slow them down. The reality is that print is tangible, it is credible, and it’s more engaging than anything found online.

Get New Leads
You’ve Got A New Lead. Now What?

In this article, we’re going to talk about how to nurture those leads once marketing delivers them and increase your chance of securing the sale.

HOmestead Road
A Look Into The Heart of Homestead Road

In the second quarter of 2021, Homestead Road was successful in increasing their qualified pay-per-click leads by 79% while saving an annualized amount of over $50,000 due to Google optimizations.

Customer Centric
So You Want to Be Customer Centric

Customer centricity is a growing trend for businesses. More and more companies are realizing that to drive sales, the focus needs to be on the customer.

Smarketing - online marketing
Painted Pictures

A Visualizing Technique For Companies. The painted picture exercise is a practical tool for sharing your vision with your team.

Reporting Marketing Strategy
Using Reports & Dashboards In Your Marketing Strategy

Dashboarding and reporting help us hold ourselves accountable with our Client-Partners for the marketing strategies we’ve developed together.

Zappos Culture
Exploring the Tremendous Zappos Culture

This quarter, I’ve read three books on Zappos, an online shoe and clothing retailer based in Nevada.

Waypoint Case Study
Conversions Soar At Waypoint Insurance

Since starting our SMarketing program only three months ago, we’ve seen an 8.9% increase in organic growth with 161 qualified leads generated, 855 contact forms submitted, and $241,500 in potential premiums.

marketing strategies
Strategic Marketing Through Quarterly Planning

Let’s say you’ve successfully gone through the process of identifying your business strategy, you’ve developed an effective marketing strategy, and you’re now ready to launch.

Productivity
Increase Productivity by Investing in Your Employees

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Your employees are your most valuable asset. No company resource has as much power to improve profit margins as they do. When your employees are at their most productive, the company as a whole achieves optimal performance. Not only does high employee productivity contribute to healthy profit margins but it also…

Marketing Strategies
Marketing Strategy Starts With Business Strategy

When I speak to them about what an effective marketing strategy might look like, we don’t even talk about marketing for the first half of the conversation. What we focus on first is their business strategy.

Lead Generator
3 Reasons You Need a Lead Generator on Your Website

Your lead-generating, downloadable PDF should have an interesting title that attracts potential customers and demonstrates its added value.

Employee Burnout
How To Prevent Employee Burnout In The Remote Workspace

Despite the convenience of not having to commute, working from your home office can leave you feeling out of touch and struggling to keep tabs on your team’s mental health.

Social Media Marketing
4 Social Media Trends That Should Change The Way You Market

Social media has gained immense popularity in the last eighteen months. It has become vital to take advantage of social media trends if you want to remain competitive in today’s market.

Deeley Insurance Group
Be Sure: Deeley Insurance Group & The Power Of Positivity

After Deeley Insurance Group embarked on a yearlong identity exploration, Tulip Media was instrumental in conveying their new brand and optimistic energy. 

Culture Learning
A Culture of Continuous Learning

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group At Tulip Media Group, we’re always learning. It’s what drives us. Our thirst for knowledge is at the heart of everything we do. We don’t get stuck in old ways of doing things. We are constantly on the hunt for new and exciting ways to become more efficient, more engaged, more…

StoryBrand Agency Framework
Our StoryBrand Certification and What It Means For You

Grow Your Business With Clear And Impactful Messaging By Jessica Embree, Creative Director, Tulip Media Group One of the biggest problems that businesses have today is spending so much time, money, and resources on marketing that don’t produce the results they are looking for. At Tulip Media, we see this all the time when we meet with potential Client-Partners. It’s…

Color in marketing
Exploring The Possibilities Of Colors In Marketing

By Heather Crossman, Lead Designer, Tulip Media Group From a very young age, we’re taught to explore color. Having children of my own, I’ve always encouraged them to explore every color of the rainbow, from pinks and blues to greys and browns. No colors are “girl” colors or “boy” colors. They aren’t scared of bright colors or of dark colors,…

Marketing Strategies
5 Marketing Strategies For 2021

By Andy Buyting, Founder & CEO, Tulip Media Group As we head into a new year, I think it’s safe to say we’re all looking forward to having a fresh start and a new outlook for our businesses. I believe those of us who have strategically survived COVID are feeling optimistic about the future and getting things somewhat back to…

Culture
Creating Your Ultimate Culture By Design, Not By Default

By Erika MacLeod, Managing Editor, Tulip Media Group Renowned thought leader Jack Daly is a valued contributor and friend to Tulip Media. Jack’s philosophy about company culture is that it’s either created by design or by default. In other words, you either make it happen or it happens on its own. Jack illustrates this point using a gardening metaphor. Your…

Call to Acton Marketing
Using (Without Abusing!) Calls to Action in Promotional Content

By Jessica Embree, Creative Director, Tulip Media Group One of the biggest mistakes that marketers make is forgetting to include calls to action in their promotional content. Calls to action are not only important to include on your website but they should also be integrated into every single blog and social media post you publish. The reason is simple: your…

Book Publishing
From Concept to Best Seller In 63 Days

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group When friend and partner of Tulip Media Group Heidi Huettner suggested at our May 13, 2020, quarterly strategy meeting that we write a book, we thought she was crazy. Not only would this have seemed far-fetched in a healthy economic climate, but we were in the middle of a pandemic! Regardless,…

Smarketing Strategy
The Pivot to SMarketing: A Fully Integrated Marketing Strategy

By Andy Buyting, Founder & CEO, Tulip Media Group It was May of 2019 and I had just done something I never thought I would do. In a single afternoon, I had fired my entire sales team. At that time, our sales team had represented over half of our company. This was a scary moment for me and for everyone…

The Ultimate Culture Erika and Stacey
Coming Together to Bring You The Ultimate Culture

Congratulations to coauthors Erika MacLeod & Stacey Cowperthwaite for reaching Amazon bestseller status with, The Ultimate Culture: It’s about DNA, not Resume.

PPC Advertising
PPC…Easy As 1,2,3?

Tips and Tricks to Starting Your Pay-Per-Click Journey ​ By Jessica Embree, Creative Director, Tulip Media Group How business is done has changed, but many have not adapted their business accordingly. Trade shows and face-to-face meetings are restricted and are now going virtual. With this “new normal,” your inbound sales strategy needs to pivot toward a different direction. In my…

Digital Marketing Attraction
The Digital Attraction Component of Your Marketing Strategy

By Andy Buyting, Founder & CEO, Tulip Media Group When talking marketing strategy, the digital attraction component is critical. Most of us—dare I say, all of us—need to have a very robust strategy when it comes to attracting people online. As we know, online is the only real venue for finding unlimited number of customers, and we all need to…

team engagement
Keeping Your Team Engaged Throughout COVID-19

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Discombobulated dispersion. Days punctuated by Zoom meetings and cold coffee. You may be wondering how anyone could craft a coherent engagement at a time like this, but these trying times for the business world are not nearly as dire as they seem. This is a critical time for teams to remain…

Remote Culture
Digital Cohesion And Changes To Team Culture

By Erika MacLeod, Managing Editor & Publisher, Tulip Media Group At Tulip Media, we’re extremely lucky to have amazing team culture. It’s something we’re proud of and that we’ve been fortunate to transplant into the digital workplace. As a fairly small office, getting to know all of the fabulous people that make up our team isn’t challenging, and we recognize…

Pandemic Marketing
Pandemic Marketing

Overcoming Your Marketing Woes During and After a Pandemic By Jessica Embree, Creative Director, Tulip Media Group Marketing is never easy. It can be downright tricky. Today, businesses all over the world are facing a new hardship, COVID-19. This pandemic has transformed how we work, interact, and sell. Businesses are having to embrace the new norm by setting up e-commerce,…

SMarketing
The Art of SMarketing

Automating the Front End of Your Sales Funnel By Andy Buyting, Founder & CEO, Tulip Media Group Business is not as usual in this new pandemic world. With tradeshows and conferences being cancelled through to the end of the year, and conventional sales tactics such as sales calls and client presentations being restricted, most of us are being forced to…

Align Today
Disruption Daily Dose: Align Today & Andy Buyting

Thought leader, author, and Scaling Up coach Andy Buyting joins Thursday’s Daily Dose of Advice to discuss opportunities and challenges companies face as they prepare to reopen in the coming weeks.

Misson Matters Marketing
Mission Matters Marketing Podcast: Easy& Effective Marketing Strategy with Andy Buyting

Digital and print marketing are key components of an overall marketing strategy. With so many options, how are business owners to choose? In this episode, Adam Torres and Andy Buyting, Founder & CEO of Tulip Media Group, explore digital and print marketing strategies for business owners.

Marketing in Your Crisis Communication
Leveraging Integrated Marketing in Your Crisis Communication

During periods of economic turbulence, an increased need for strong communication creates a lot of potential to leverage integrated marketing techniques. A real opportunity presents itself for a company that increases its focus on communication and marketing during any kind of a downturn or period of difficulty. Whether you are forging new communication channels with other companies B2B or sharing the industry latest…

Is Print Marketing Dead?
You Asked: Is Print Marketing Dead?

In our line of business (i.e. content marketing), this question comes up regularly. Is print marketing dead? Although the role of print in content marketing has indeed changed over the last couple of decades, the simple answer to this question is no, print marketing is not dead. At Tulip Media, we actively promote print marketing to all of our Client-Partners.…

Make a Magazine
How to Make a Magazine in Three Easy Steps

Are you looking to make your own magazine? Did you know it is a simple and cost-effective way to grab the attention of niche demographics? Capitalizing on print as a marketing medium is a powerful strategy for capturing niche markets beyond the web.  Did you know that your magazine could pay for itself before it’s ever printed? Let me show…

Bill Gallagher
Scaling Up Business Podcast – Strategic Marketing for the 2020s

Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers! Andy Buyting is an established thought leader in the world of content marketing and brand positioning. He is a TEDx speaker and the author of two books: The…

The Melting Pot
The Melting Pot Podcast – Owning The Ink in Your Industry

EPISODE NOTES Andy is founder and CEO of Tulip Media, a very successful business combining digital and print media. This idea sprang from the ashes of his former business, Green Village Home and Garden – a home and garden shop in Canada. Like many people and businesses, Andy was hit hard by the global financial crisis of 2007, but he…

job ad
The Best Job Ad Example Ever Written

By Andy Buyting, Founder & CEO Usually when we think about marketing, we think about how to reach potential customers in a way that will attract them to our business with the intent of driving sales. While marketing is primarily thought of through the lens of sales and growing revenues, it really can be so much more. At the core,…

Company Culture
How to Create a Cohesive Company Culture

By Andy Buyting, Founder & CEO Having a job that pays well and has good prospects is no longer enough to keep workers engaged and committed. The millennial generation is coming of age and expects a workplace that contributes positively to their work-life balance. This means injecting fun into your company culture, a feat which is possible without affecting your…

Content Marketing
6 Steps to an Effective Content Marketing Strategy

By Andy Buyting, Founder & CEO Since we started Tulip Media a few years ago, we’ve continuously evolved and are consistently developing new strategies for our Client-Partners to use as we see what works and what doesn’t. While doing that, we’ve learned that, at the core, there are really 6 steps to an effective content marketing strategy that virtually any…

Scaling Business
How to Scale Your Business without Imploding

By Andy Buyting, Founder & CEO Both new businesses and existing smaller businesses typically have one thing in common: they want to grow fast. Fast growth, of course, is not something as easy to accomplish as it is to aspire to. One issue that business owners and stockholders often do not take into account, however, is the problems that a…

Sales and Marketing
6 Steps for Aligning Sales and Marketing

In business, sometimes we think about sales and marketing together and sometimes we separate them. In theory, sales and marketing should work together hand in hand, but the reality is that, oftentimes, they don’t. Oftentimes we find a missed step between the two. I’m going to help bridge that with the following six steps for aligning sales and marketing. In…

Buyer's Journey
Optimizing the Buyer’s Journey

By Andy Buyting , Founder & CEO When most of us think about the products and/or services that we sell, we put a lot of thought into how we will market and gain awareness about our business. There are many vehicles to market your business – be it online marketing, traditional advertising, media (such as TV or radio), or content marketing.…

Tulip Media Logo
Carle Publishing Becomes Tulip Media Group

Carle Publishing is proud to announce that, as of October 1st, we are rebranding to Tulip Media Group. With our Integrated Content Solutions, we are able to help your brand grow by leveraging the three pillars of content marketing. Combining print, digital and interactive marketing, enables Tulip Media Group to provide your business with competitive marketing strategies that help you…

Spectrum Insurance Logo
Spectrum Insurance Feature – TM Marketing Magazine

Spectrum Insurance Brand Recognition Spectrum Insurance Difference Spectrum Insurance’s WHY

Scaling Up Business
Scaling Up Business

You’re knowledgeable, right? So how come you’re not known for what you do? How come you’re not the thought leader in your field? Well, if you’ve ever wondered, then listen in. This show is all about how to make that process easy and the value in becoming known for what you know. Andy Buyting is a full-time CEO and a…

Effective Content Marketing
The 3 Pillars of Effective Content Marketing

by Andy Buyting, Tulip Media, Founder & CEO Seated in a half-moon lecture hall with sixty other fast-growth entrepreneurs, I was listening to round-the-clock speakers and authorities on business at the MIT Endicott House as part of MIT’s three-year program, Birthing of Giants. The speaker who stood out from the rest was Verne Harnish, New York Times best-selling author and…

Video Marketing
Creating Videos That will Engage Your Audience

Every business wants to create engaging content. But what is your company doing when it comes to video content?  A solid content marketing strategy will incorporate both video and written content. By including both formats, you allow yourself to cast a wide net by speaking to the individual preferences of your customers. Video marketing is one of the best ways…

Share the spotlight
Share the Spotlight in Your Content Marketing Strategy

You’ve likely heard the idea that some content is better than no content. It’s no secret that content marketing is incredibly profitable when done right. But developing the right content marketing strategy requires high-quality writing to pull off. So, what do you do when you have the expertise, but struggle with writing?  We recommend you try the “Share the Spotlight”…

Video Marketing Impact
Maximizing the Impact of Video Marketing

Anyone who has spent much time on YouTube probably knows that the quality of a video can vary dramatically. What may surprise you, however, is that the actual content is typically not what causes people to think a video is worth watching or not. In fact, it is often the environment in which the video is filmed and the equipment that…

outsourcing
Outsourcing Your Content Marketing Isn’t Bad

Running a business requires you to juggle a lot of roles. You may handle sales, on-boarding clients, design work, dealing with suppliers, and all the day-to-day things. But keeping that up forever isn’t possible.  No one has time to do everything for their business – and no one is an expert in everything. Just like you’re great at what you…

credibility
Looking to Improve Your Credibility?

Credibility is something that most business owners strive to achieve. But finding the right ways to make yourself appear credible is one area where some business owners struggle. Building credibility isn’t impossible. You just need to create positive interactions with those around you. Building credibility in business is done through working relationships and dealing with clients, customers, and business partners.…

Marketing ROI
Why a Content Marketing Strategy is the Key to Better ROIs

What does your company’s content marketing strategy look like? Many would define success as a measure of how profitable your business is. But success is better defined as knowing what you’re doing and having the skills to execute. Marketing is an important tool that many businesses rely on to generate leads, provide value, and increase revenues. Everyone is looking to…

David Meerman Scott
When the Boss says “No” to New Marketing

by David Meerman Scott I frequently get emails and social media inquiries from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”.  People ask: “What can I do…

John Dijulius
John Dijulius Spotlight

John DiJulius is a lot of things. He is a writer, a family man, a customer service guru, and a loyal leader. Underneath all of those titles are the core principles that make him who he is, and examining parts of his daily routine and the way he goes about accomplishing his goals puts those principles on full display. Family has…

Pam Moore
Brand Humanization: Transparency vs Authenticity

Brand Humanization: Transparency vs Authenticity As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? What…