Blog & Newsroom
From Stressed To Streamlined: What You Need To Know To Make Your Next Magazine Campaign A Success
From Stressed To Streamlined: What You Need To Know To Make Your Next Magazine Campaign A Success Are you finding that your magazine creation process has become a bit overwhelming? At first, you were excited and the ideas were flowing, but now, you not only struggle with the time-consuming nature of magazine creation but you’re also worried about maintaining high-quality…
From Touch To Trust: How Tangibility Is Reigniting Brand Connections No matter how much the world evolves in the digital space, major brands are starting to understand the importance of finding balance in their marketing, including introducing print magazines. Let’s explore how some iconic brands have been leveraging the power of print to captivate audiences and forge lasting connections. The…
Beat The Summer Slump: Top Seasonal Design Trends to Make Your Next Print or Digital Marketing Campaign Pop
Beat The Summer Slump: Top Seasonal Design Trends to Make Your Next Print or Digital Marketing Campaign Pop Unless you run a seasonal operation, you may have noticed that sometimes your business wanes in the summer months, with consumers busy vacationing or even saving up for the coming school year. So, what can you do if your business is experiencing…
Bye Bye Writer’s Block: What To Do When You Run Out Of Content Ideas For Your Magazine
Bye Bye Writer’s Block: What To Do When You Run Out Of Content Ideas For Your Magazine Ever feel like the moment you sit down to write your next magazine article, it’s like someone erased all your great ideas and left you sitting there staring at a blank page? We’ve all been there, and when this happens, it can be…
Summer Marketing Magic: How To Make Your Print Ads Sizzle In Magazines Summer is here in full swing, and that means more leisure time for your target market. Whether they’re on vacation, lounging by the pool, or enjoying a day at the beach, your potential clients and customers are more likely to pick up a magazine to relax, a magazine…
The Power Of Niche Magazines In Print Marketing
The Power Of Niche Magazines In Print Marketing Niche magazines are specialized publications that cater to specific interests, hobbies, or industries. Unlike general-interest magazines—which cover a broad range of topics—niche magazines focus on highly specialized content that appeals to a particular group of readers. These publications can cover a wide range of topics, from gardening and technology to fitness and…
Beyond Impressions: Understanding The True ROI Of Print Marketing As a savvy businessperson, you know that determining your ROI for your digital marketing efforts is fairly straightforward—often, the stats and metrics are easily populated for you. But what about calculating your ROI for your print marketing efforts? While it is a more nebulous concept, there are some key things you…
When Print Meets Digital: The Power Of Multichannel Marketing Campaigns In today’s competitive business world, it’s more important than ever to stay top of mind with your audience while also actively targeting and acquiring new clients. But what’s the best way to do this? Well, one thing you can do is review and optimize your multichannel marketing strategy. You might…
Social Media Strategy 101: Building A Foundation For Success As a business, much of your online presence hinges on social media. You’ve got a great website, sure, but no one is going to see it if you don’t disseminate it, right? That’s right. And there’s no better way to do this quickly than by establishing your business on popular social…
What’s Hot In The World Of Print Publishing
What’s Hot In The World Of Print Publishing The world of print publishing is “bumping” (that’s slang for a lively, energetic, and exciting atmosphere) again. As a digital and print marketing strategist, we’ve had the fantastic opportunity to welcome many of you on board into this world with a tailored print strategy. For those of you who have not yet…
Beyond Likes: Measuring The Real Impact Of Social Media Campaigns It can be hard not to focus on how many likes your posts are getting—or worse, comparing yourself to other businesses on social media—but the truth is that there are so many other metrics you should be monitoring beyond simply the number of likes. It’s almost like our brains have…
Graphic Brilliance: Elevate Your Next Print Marketing Campaign Using Infographics Serious question: If a “picture is worth a thousand words,” how many words is an infographic worth? An infographic is more than a simple image. It’s a visual representation of statistics or data that allows you to present information quickly and clearly to your audience. If you’ve never used (or…
Spring Cleaning Your Social Media: 7 Must-Check Elements To Review This March Everyone’s heard of spring cleaning your home, but what about spring cleaning your social media? With people out of their winter daze and warmer weather ahead, it’s the perfect time to take advantage of this energy and have another look at your online presence. (Can’t remember the last…
Spring Cleaning For Your Print Strategy: Review, Refresh, And Re-Engage It’s everybody’s favorite time of year—spring! (Even if it’s not your fave, at least it’s not the dead of winter anymore.) And you know what that means—spring cleaning! You’ve heard of cleaning baseboards and wiping your walls, but what about spring cleaning for your print strategy? If you’re a business…
How AI Will Change the Way You Shop
How AI Will Change the Way You Shop Thanks to artificial intelligence (AI), the way you shop, both online and offline, is rapidly evolving. Emerging features are revolutionizing the way you will interact with products and brands. If you’re wondering what to expect this coming year, here’s a look at how AI will change the way you shop, for the…
Email Marketing: Are You Spammy?
Email Marketing: Are You Spammy? Although emails have been around for more than 50 years, they’re still an integral part of our daily communications, with billions being sent every day worldwide. However, email users also face more sophisticated spam, phishing, and malware attacks than ever, forcing providers like Yahoo and Google to tighten their restrictions – —starting with bulk senders.…
Succinct & Striking: Mastering Short-and-Sweet Messaging for Maximum Impact “Don’t get cute or clever. Cute and clever language is almost always the enemy of clarity. Clarity sells, while cute and clever confuse.” – Donald Miller Picture this: you’re sitting at home after a long day, scrolling your phone with the TV going while you’re talking to your spouse. Sounds pretty…
Print Marketing: A Hidden Gem For Effective Marketing
Print Marketing: A Hidden Gem for Effective Marketing In our current marketing landscape, which is seemingly controlled by digital channels, B2B companies are finding exceptional value in revitalizing the lost art of print marketing. Not only is it because print marketing helps deepen the relationships that B2B businesses hinge on but also because print provides a template for ongoing physical…
Our Favorite AI Tools For Business Marketing
Our Favorite AI Tools for Business Marketing If you’re not using AI in your business marketing, you’re going to be replaced by someone who is. That’s the cold, hard truth. While you still need that human touch and intuition—that human creativity, strategy, and high-level thinking—everyone needs to embrace AI, not just in marketing but in whatever they’re doing in order…
Developing Dynamic Designs: How To Use The Psychology Of Print For Your Next Marketing Campaign
Developing Dynamic Designs: How to Use the Psychology of Print for Your Next Marketing Campaign Did you know that recent studies show that our brains process images 60,000 times faster than they process text? If you apply this to business, it means that the design elements you use in your next print marketing campaign can (and will) have a significant…
Customer-Centric Marketing That Rocks!
Customer-Centric Marketing That Rocks! In today’s fast-paced business world, customer-centric marketing isn’t just a strategy; it’s the secret sauce for companies looking to thrive and make their customers smile. This approach flips the script by making the customer the star of the show, ensuring that everything from products to marketing messages caters to their unique desires and dreams. So start…
Revolutionizing The Magazine Industry: Innovations And Trends In Print And Digital Formats
Revolutionizing the Magazine Industry: Innovations and Trends in Print and Digital Formats When you think of magazines, your mind probably immediately goes to the rows of glossy bound pages sitting on a shelf at your local store. However, in today’s age, magazines aren’t just reserved for prestigious publications anymore. They’re becoming a new avenue for companies to promote their offerings,…
Navigating New-Age Consumerism: How Personalization And A Positive Customer Experience Will Be Paramount In 2024
Navigating New-Age Consumerism: How Personalization and a Positive Customer Experience Will Be Paramount in 2024 You’ve undoubtedly heard the saying, “If you build it, they will come.” This sentiment has been applied in nearly every corner of the market, from throwing up another Starbucks even though there’s one across the street to opening yet another grocery store or liquor store…
Behind the Scenes: Crafting Unique Magazine Covers That Pop
Behind the Scenes: Crafting Unique Magazine Covers That Pop Have you ever picked up a magazine and knew just by the cover that you wanted to keep reading? In today’s advertisement-rich world, attention-grabbing magazine covers are a must-have for any business looking to make an impact with their print marketing efforts. But what all goes into making an eye-catching magazine…
Bolstering Your Brand Awareness: Local SEO And Online Presence For Small Businesses
Bolstering Your Brand Awareness: Local SEO And Online Presence For Small Businesses Small businesses are the backbone of any local community, but what happens when you’re losing out on potential business because your clients can’t find you online? If this sounds like something your organization is struggling with, it might be time to look at your local SEO strategy. Local…
Make Your Marketing Pop! Customization And Personalization In Print
Make Your Marketing Pop! Customization And Personalization In Print When you create marketing materials to distribute to your customers, you need it to feel like you’re speaking directly to them for maximum impact and conversions. But how do you achieve this? Through customized print marketing campaigns, of course! Your audience is a unique customer segment, meaning you need to start…
The Science Of Social Media: How To Build An Effective Social Media Content Calendar
The Science Of Social Media: How To Build An Effective Social Media Content Calendar As a business owner, you don’t need us to tell you about the importance of social media in today’s digital age. It’s always in the back of your mind to throw a post up on Instagram or Facebook every once in a while, but did you…
Print Is Not Dead: The Role Of Print In The Digital Age
Print Is Not Dead: The Role Of Print In The Digital Age Though it’s true that we live in a world where our physical reality is intrinsically intertwined with virtual or digital realities, it would be wrong to say that print is dead. In fact, print is most certainly not dead, and we’re here to (respectfully) challenge those who say…
Three Marketing Trends that Businesses Need To Embrace in 2024
2024 Marketing Trends Businesses Need To Embrace As some of you may already be aware, marketing is going to change drastically in 2024. This has much to do with the swift evolution of artificial intelligence (AI) and the impending recession. As a result, trends are changing, and fast. If you are running a business, it’s time to make a move.…
AI And SEO: The Future Of Search Engine Optimization
AI And SEO: The Future Of Search Engine Optimization As a business owner, you’ve probably already thought about the effects of AI-powered technology on your business, but have you considered how it could affect your SEO strategy? The SEO landscape is rapidly changing thanks to the influence of AI, which is helping businesses analyze vast volumes of data, improve their…
How To Prepare Your Files For Print: Five Things To Consider Before Your Next Print Job
How To Prepare Your Files For Print: Things To Consider Before Your Next Print Job So, you’ve decided to create a custom print campaign for your business and now it’s time to prepare your files to be printed—how exciting! However, to get the best results that truly “Wow” your customers, you always want to ensure you’re following a few best…
Make Your Marketing Work For You: How Both Print And Digital Media Are Essential For Your Brand
Make Your Marketing Work For You: How Both Print And Digital Media Are Essential For Your Brand As a business owner, you don’t need us to tell you how important it is to market your brand to differentiate your company from its competitors. However, you might not have considered why it’s critical to have both print and digital marketing strategies…
The Power of Visual Identity: How Design Shapes Brand Perception for Custom Magazine Services
The Power of Visual Identity: How Design Shapes Brand Perception for Custom Magazine Services You know those brands you instantly recognize the moment you pick up a magazine at the store or office? (Whatever brand you just thought of, that’s the one we’re talking about). What if we told you that Tulip Media Group could help your business become an…
The Art Of Customer Engagement: How Magazines Forge Connections And Loyalty
The Art of Customer Engagement: How Magazines Forge Connections and Loyalty As a business owner, you’re always trying to find fresh ways to connect with your audience, gain loyal customers, and explore new avenues of potential revenue. Sometimes, this can feel overwhelming, but what if we told you there’s an easy way to achieve all this and more with our…
Custom Magazines: A Strategic Approach To Niche Audience Engagement
Custom Magazines: A Strategic Approach to Niche Audience Engagement If you’re a business owner, you’ve probably heard the adage, “Your offer isn’t for everyone.” So then, why are your marketing efforts not targeting one specific demographic or niche? Although it might seem more comfortable to cast a wider net with your marketing strategy, it’s worth your while to look at…
SEO Unleashed: Mastering On-Page and Off-Page SEO Techniques for Improved Visibility
SEO Unleashed: Mastering On-Page and Off-Page SEO Techniques for Improved Visibility When it comes to implementing SEO best practices within your business, it can be overwhelming when you don’t know how it works or, more importantly, how to use it to your advantage. At Tulip Media Group, this is a concern we often see with business owners, which is why…
The Future of Digital Marketing: Trends to Watch and Strategies to Stay Ahead As a business owner, you understand the importance of digital marketing, whether you have a dedicated marketing team or not. But what are some of the forward-looking trends you need to be aware of? And how do you get ahead of the ever-changing digital marketing game? Well,…
Beyond the Printed Page: Harnessing the Potential of Magazines in a Digital Age When you think of magazines, you probably think about the classics you see at the grocery store, like Cosmopolitan, People magazine, and National Geographic. But have you ever considered what a custom magazine could do for your business? Well, there are many benefits for your brand, including…
Which Print Program Is Right for You?
Which Print Program Is Right for You? Whether your business already puts out a lot of monthly content and you’re seeking additional support, or you need help getting started, our print marketing programs are here to help you achieve your goals. But how do you determine which print program is right for you? Well, today, we’re exploring everything you need…
Building a Strong Blog Strategy: How to Create Engaging Content That Drives Traffic and Engagement
Building a Strong Blog Strategy: How to Create Engaging Content That Drives Traffic and Engagement As a business owner, you know it’s important to have a strong blog strategy that helps educate your audience about your offerings and drive traffic to your website. But what if you have no idea where to start? Although you understand your business inside and…
Harnessing the Power of Social Media Advertising: Strategies for Effective Campaigns Did you know that over 4.9 billion people now use social media worldwide? So, it’s no wonder that harnessing the power of social media is more critical than ever if you want to expand your business in today’s competitive marketplace. But how do you know which platform to use?…
Revolutionizing Publishing: How Tulip Media Group’s Custom Print Program Is Reshaping The Magazine Industry
Revolutionizing Publishing: How Tulip Media Group’s Custom Print Program Is Reshaping the Magazine Industry Traditionally, custom magazines have been reserved for bigger brands with a significant budget, established brand identity, and a large readership. However, our mission at Tulip Media Group is to offer the same opportunity to small to mid-sized businesses to help get their brand’s marketing materials out…
Strategies for Optimizing Landing Pages for Maximum Impact So, you’ve spent time creating a landing page for your business, and you’ve been getting some clicks but not much action besides that. You’re struggling to improve your landing page conversion rates and know you’re missing out on qualified leads but are unsure of the next steps you should take. Sound familiar?…
Unlocking Creativity: The Power of Tulip Media Group’s Custom Print Program You see custom magazines everywhere: in the mail, the dentist office, everywhere. And you want a custom magazine for your own business but have no idea where to start. Sound familiar? This is the story for many business owners who want to get their brand in front of new…
Print Marketing Reinvented: Driving Business Growth With Tulip Media Group’s Custom Print Program
Print Marketing Reinvented: Driving Business Growth with Tulip Media Group’s Custom Print Program Ask any marketer what their campaign goals are and they’ll probably tell you three things: to reach new customers, communicate the benefits of their product or service, and ultimately generate revenue. And while these are great goals, in today’s technological age, many marketers only focus their efforts…
Has COVID-19 Helped Or Hindered Print Media?
Has COVID-19 Helped or Hindered Print Media? Would you believe us if we told you that your clients will remember your content better in a print rather than digital format? BY: TREVOR ARSENAULT, PRESIDENT Although the COVID-19 pandemic has profoundly influenced many industries, the print media industry was one of the most heavily affected. With the rise of digital media…
10 Tips For Creating A Winning Social Media Strategy
10 Tips for Creating a Winning Social Media Strategy In today’s digital landscape, a strong social media presence is crucial for businesses to connect with their target audience, build brand awareness, and drive conversions. Crafting a winning social media strategy requires careful planning and execution. In this blog post, we, at Tulip Media Group, share ten essential tips to help…
The Ultimate Guide To Email Marketing: From Building Your List To Crafting The Perfect Campaign
The Ultimate Guide to Email Marketing: From Building Your List to Crafting the Perfect Campaign Email marketing is a powerful tool that can help businesses build relationships with their customers and drive sales. But creating a successful email marketing campaign requires more than just sending out a few emails. In this ultimate guide, we’ll cover everything you need to know…
Stay Ahead of the Curve: The Top Digital Marketing Trends of 2023 As digital marketing trends continue to evolve and shape the digital marketing landscape, it’s important for businesses to stay agile and adaptable. By staying up to date on the latest trends and experimenting with new approaches, businesses can position themselves for success and stay ahead of the competition.…
How to Optimize Your Website for SEO: A Step-by-Step Guide At Tulip Media Group, we know that search engine optimization (SEO) is essential for every website. SEO helps your website rank higher in search engine results, driving more traffic and potential customers to your site. But optimizing your website for SEO can be a daunting task. That’s why our team…
Digital Marketing Guide: Everything to Thrive Online
Digital Marketing Guide: Everything to Thrive Online By Robyn Yao, Digital Marketing Specialist Are you a business owner looking to improve your digital marketing strategy? With so many options and tactics available, it can be overwhelming to know where to start. That’s why our experts at Tulip Media Group have put together the ultimate guide to digital marketing for businesses,…
Custom Magazines: Personalized Marketing At Its Best
Custom Magazines: Personalized Marketing At Its Best By Robyn Yao, Digital Marketing Specialist In today’s digital age, many companies are focusing on online marketing tactics to increase brand awareness and reach their target audience. However, there is still something special about holding a physical magazine in your hands and flipping through the glossy pages. That’s where custom magazines come in!…
Competition is high when you are an independent insurance agency. Going up against companies like GEICO, Aflac, and Allianz can make it difficult to stay ahead.
5 Mistakes Your Insurance Agency Is Making On Your Website By Jessica Embree, Creative Director For insurance agencies, as with most businesses, your website is essentially your virtual storefront, meaning it needs to be optimized using effective marketing strategies in order to funnel qualified leads into your agency. This sounds simple in theory; however, it can be harder to execute…
4 Cons of Chat GPT And How It Affects Your Marketing
4 Cons of Chat GPT And How It Affects Your Marketing By Jessica Embree, Creative Director If your business involves marketing and creating content (which most do, nowadays), then you most assuredly have heard of Chat GPT by now. Chat GPT is a chatbot developed by OpenAI that can help with many aspects of running your business, including automating tasks,…
The Importance Of A Daily Huddle
The Importance of a Daily Huddle By Robyn Yao, Digital Marketing Specialist Businesses are always looking for the next productivity improvement that will uplevel the way their teams work together. And sometimes, businesses are just crossing all their fingers and hoping something magical will happen to improve their team cohesiveness and communication. It’s easy to throw around business buzzwords like…
5 Reasons Your Business Needs Print Marketing in the Digital Age
5 Reasons Your Business Needs Print Marketing in the Digital Age By Erika MacLeod, Managing Editor As a business owner navigating a world consumed by digital media, you may think that print media is a marketing strategy of the past. However, in reality, there are endless opportunities to attract, engage, and delight your target audience through print marketing and direct…
5 Mistakes You’re Making on Your Website
5 Mistakes You’re Making on Your Website Your business’s website is essentially your virtual storefront, meaning it needs to be optimized using effective marketing strategies in order to funnel qualified leads into your business. This sounds simple in theory; however, it can be harder to execute in practice, especially if you’re not completely confident in your website strategy. At Tulip…
Quiet Quitting: Why It Happens and What It Means for Businesses and Employees In recent months, a new trend known as “quiet quitting” has taken over social media platforms like Twitter and TikTok. This term does not relate to employees actually quitting their jobs but rather to a rebellion against the hustle mentality of going above and beyond what a…
Success in Marketing Starts with Having Clear Objectives
Success in Marketing Starts with Having Clear Objectives By Andy Buyting, Founder and CEO at Tulip Media Group Like anything in business, if you want to have success, you need “leading” metrics and “lagging” metrics. I’ll explain the to start with the end goal in mind. It’s true when it comes to anything in life and in business, and it’s…
Spotlight: How Miller Insurance Expands Their Marketing Staff of One into An Effective Team
Spotlight: How Miller Insurance Expands Their Marketing Staff of One into An Effective Team Imagine being the VP of Sales and Customer Experience for a company with eight offices in eight different communities in southwestern Ontario! This describes Amanda Farrell Walsh at Miller Insurance, a brokerage that is proudly “locally owned” with a staff of 50 and deep roots in…
Marketing Horror Stories
Marketing Horror Stories: The Bad and The Ugly By Jessica Embree, Creative Director at Tulip Media Group At Tulip Media Group, our mission is to provide Client-Partners with the tools and strategies to ultimately be successful in their marketing initiatives. But along the way, we’ve also heard some horror stories that could only be described as the bad and the…
Disney: Creating A Culture Of Happiness
Disney: Creating A Culture Of Happiness By Erika MacLeod, Managing Editor at Tulip Media Group Founded in 1923 by brothers Roy and Walt Disney, Disney has become the largest and most profitable media and entertainment organization in the world. With over 330 retail stores, four Disney cruises, 12 theme parks, and special attractions like Disney on Broadway, it has been…
Carson Wealth: Investing In Valuable Content
For Carson’s newsletter, Bonnie wanted to maintain the financial education component of the standardized letters she had seen, but with a twist.
5 Key Attributes of A Successful Manager
One of the most popular training workshops I run as a Certified Scaling Up Coach centers around the five key attributes of a successful manager.
Tulip Media Group’s Founder, Andy Buyting, and Creative Director, Jessica Embree, sit down to talk about there first collaborative publication, Double Sales / Zero Salespeople.
3 Tips To Convert Faster On Your Website
These three essential tips will keep you from making the same mistakes and help you convert faster on your website.
4 Tips For Becoming A More Effective Project Manager
Fortunately, there are a few tricks to becoming a more effective project manager that will help you scale up your project management capabilities.
Netflix Culture: Behind The Scenes
This quarter, I read up on the behind-the-scenes culture that drives Netflix’s success in That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea.
Metaverse: The Future Of Digital Marketing
Among other things the Metaverse is going to revolutionize the future of digital marketing.
When Is The Right Time To Hire?
Too often businesses focus on the wrong numbers when it comes to analyzing their digital marketing strategy.
Grow Your Business With Metrics That Matter
Too often businesses focus on the wrong numbers when it comes to analyzing their digital marketing strategy.
Ritz-Carlton:
The Ritz-Carlton has won award after award for its best-in-class customer service.
The Power Of Print Marketing
Print marketing creates an opportunity to slow them down. The reality is that print is tangible, it is credible, and it’s more engaging than anything found online.
You’ve Got A New Lead. Now What?
In this article, we’re going to talk about how to nurture those leads once marketing delivers them and increase your chance of securing the sale.
A Look Into The Heart of Homestead Road
In the second quarter of 2021, Homestead Road was successful in increasing their qualified pay-per-click leads by 79% while saving an annualized amount of over $50,000 due to Google optimizations.
So You Want to Be Customer Centric
Customer centricity is a growing trend for businesses. More and more companies are realizing that to drive sales, the focus needs to be on the customer.
Painted Pictures
A Visualizing Technique For Companies. The painted picture exercise is a practical tool for sharing your vision with your team.
Using Reports & Dashboards In Your Marketing Strategy
Dashboarding and reporting help us hold ourselves accountable with our Client-Partners for the marketing strategies we’ve developed together.
Exploring the Tremendous Zappos Culture
This quarter, I’ve read three books on Zappos, an online shoe and clothing retailer based in Nevada.
Conversions Soar At Waypoint Insurance
Since starting our SMarketing program only three months ago, we’ve seen an 8.9% increase in organic growth with 161 qualified leads generated, 855 contact forms submitted, and $241,500 in potential premiums.
Strategic Marketing Through Quarterly Planning
Let’s say you’ve successfully gone through the process of identifying your business strategy, you’ve developed an effective marketing strategy, and you’re now ready to launch.
Increase Productivity by Investing in Your Employees
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Your employees are your most valuable asset. No company resource has as much power to improve profit margins as they do. When your employees are at their most productive, the company as a whole achieves optimal performance. Not only does high employee productivity contribute to healthy profit margins but it also…
Marketing Strategy Starts With Business Strategy
When I speak to them about what an effective marketing strategy might look like, we don’t even talk about marketing for the first half of the conversation. What we focus on first is their business strategy.
3 Reasons You Need a Lead Generator on Your Website
Your lead-generating, downloadable PDF should have an interesting title that attracts potential customers and demonstrates its added value.
How To Prevent Employee Burnout In The Remote Workspace
Despite the convenience of not having to commute, working from your home office can leave you feeling out of touch and struggling to keep tabs on your team’s mental health.
Social media has gained immense popularity in the last eighteen months. It has become vital to take advantage of social media trends if you want to remain competitive in today’s market.
Be Sure: Deeley Insurance Group & The Power Of Positivity
After Deeley Insurance Group embarked on a yearlong identity exploration, Tulip Media was instrumental in conveying their new brand and optimistic energy.
A Culture of Continuous Learning
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group At Tulip Media Group, we’re always learning. It’s what drives us. Our thirst for knowledge is at the heart of everything we do. We don’t get stuck in old ways of doing things. We are constantly on the hunt for new and exciting ways to become more efficient, more engaged, more…
Exploring The Possibilities Of Colors In Marketing
By Heather Crossman, Lead Designer, Tulip Media Group From a very young age, we’re taught to explore color. Having children of my own, I’ve always encouraged them to explore every color of the rainbow, from pinks and blues to greys and browns. No colors are “girl” colors or “boy” colors. They aren’t scared of bright colors or of dark colors,…
5 Marketing Strategies For 2021
By Andy Buyting, Founder & CEO, Tulip Media Group As we head into a new year, I think it’s safe to say we’re all looking forward to having a fresh start and a new outlook for our businesses. I believe those of us who have strategically survived COVID are feeling optimistic about the future and getting things somewhat back to…
Creating Your Ultimate Culture By Design, Not By Default
By Erika MacLeod, Managing Editor, Tulip Media Group Renowned thought leader Jack Daly is a valued contributor and friend to Tulip Media. Jack’s philosophy about company culture is that it’s either created by design or by default. In other words, you either make it happen or it happens on its own. Jack illustrates this point using a gardening metaphor. Your…
Using (Without Abusing!) Calls to Action in Promotional Content
By Jessica Embree, Creative Director, Tulip Media Group One of the biggest mistakes that marketers make is forgetting to include calls to action in their promotional content. Calls to action are not only important to include on your website but they should also be integrated into every single blog and social media post you publish. The reason is simple: your…
From Concept to Best Seller In 63 Days
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group When friend and partner of Tulip Media Group Heidi Huettner suggested at our May 13, 2020, quarterly strategy meeting that we write a book, we thought she was crazy. Not only would this have seemed far-fetched in a healthy economic climate, but we were in the middle of a pandemic! Regardless,…
The Pivot to SMarketing: A Fully Integrated Marketing Strategy
By Andy Buyting, Founder & CEO, Tulip Media Group It was May of 2019 and I had just done something I never thought I would do. In a single afternoon, I had fired my entire sales team. At that time, our sales team had represented over half of our company. This was a scary moment for me and for everyone…
Coming Together to Bring You The Ultimate Culture
Congratulations to coauthors Erika MacLeod & Stacey Cowperthwaite for reaching Amazon bestseller status with, The Ultimate Culture: It’s about DNA, not Resume.
PPC…Easy As 1,2,3?
Tips and Tricks to Starting Your Pay-Per-Click Journey By Jessica Embree, Creative Director, Tulip Media Group How business is done has changed, but many have not adapted their business accordingly. Trade shows and face-to-face meetings are restricted and are now going virtual. With this “new normal,” your inbound sales strategy needs to pivot toward a different direction. In my…
The Digital Attraction Component of Your Marketing Strategy
By Andy Buyting, Founder & CEO, Tulip Media Group When talking marketing strategy, the digital attraction component is critical. Most of us—dare I say, all of us—need to have a very robust strategy when it comes to attracting people online. As we know, online is the only real venue for finding unlimited number of customers, and we all need to…
Keeping Your Team Engaged Throughout COVID-19
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Discombobulated dispersion. Days punctuated by Zoom meetings and cold coffee. You may be wondering how anyone could craft a coherent engagement at a time like this, but these trying times for the business world are not nearly as dire as they seem. This is a critical time for teams to remain…
Digital Cohesion And Changes To Team Culture
By Erika MacLeod, Managing Editor & Publisher, Tulip Media Group At Tulip Media, we’re extremely lucky to have amazing team culture. It’s something we’re proud of and that we’ve been fortunate to transplant into the digital workplace. As a fairly small office, getting to know all of the fabulous people that make up our team isn’t challenging, and we recognize…