Blog & Newsroom
Revolutionizing the Magazine Industry: Innovations and Trends in Print and Digital Formats When you think of magazines, your mind probably immediately goes to the rows of glossy bound pages sitting on a shelf at your local store. However, in today’s age, magazines aren’t just reserved for prestigious publications anymore. They’re becoming a new avenue for companies to promote their offerings,…
Navigating New-Age Consumerism: How Personalization and a Positive Customer Experience Will Be Paramount in 2024 You’ve undoubtedly heard the saying, “If you build it, they will come.” This sentiment has been applied in nearly every corner of the market, from throwing up another Starbucks even though there’s one across the street to opening yet another grocery store or liquor store…
Behind the Scenes: Crafting Unique Magazine Covers That Pop Have you ever picked up a magazine and knew just by the cover that you wanted to keep reading? In today’s advertisement-rich world, attention-grabbing magazine covers are a must-have for any business looking to make an impact with their print marketing efforts. But what all goes into making an eye-catching magazine…
Bolstering Your Brand Awareness: Local SEO And Online Presence For Small Businesses Small businesses are the backbone of any local community, but what happens when you’re losing out on potential business because your clients can’t find you online? If this sounds like something your organization is struggling with, it might be time to look at your local SEO strategy. Local…
Make Your Marketing Pop! Customization And Personalization In Print When you create marketing materials to distribute to your customers, you need it to feel like you’re speaking directly to them for maximum impact and conversions. But how do you achieve this? Through customized print marketing campaigns, of course! Your audience is a unique customer segment, meaning you need to start…
The Science Of Social Media: How To Build An Effective Social Media Content Calendar As a business owner, you don’t need us to tell you about the importance of social media in today’s digital age. It’s always in the back of your mind to throw a post up on Instagram or Facebook every once in a while, but did you…
Print Is Not Dead: The Role Of Print In The Digital Age Though it’s true that we live in a world where our physical reality is intrinsically intertwined with virtual or digital realities, it would be wrong to say that print is dead. In fact, print is most certainly not dead, and we’re here to (respectfully) challenge those who say…
2024 Marketing Trends Businesses Need To Embrace As some of you may already be aware, marketing is going to change drastically in 2024. This has much to do with the swift evolution of artificial intelligence (AI) and the impending recession. As a result, trends are changing, and fast. If you are running a business, it’s time to make a move.…
AI And SEO: The Future Of Search Engine Optimization As a business owner, you’ve probably already thought about the effects of AI-powered technology on your business, but have you considered how it could affect your SEO strategy? The SEO landscape is rapidly changing thanks to the influence of AI, which is helping businesses analyze vast volumes of data, improve their…
How To Prepare Your Files For Print: Things To Consider Before Your Next Print Job So, you’ve decided to create a custom print campaign for your business and now it’s time to prepare your files to be printed—how exciting! However, to get the best results that truly “Wow” your customers, you always want to ensure you’re following a few best…
Make Your Marketing Work For You: How Both Print And Digital Media Are Essential For Your Brand As a business owner, you don’t need us to tell you how important it is to market your brand to differentiate your company from its competitors. However, you might not have considered why it’s critical to have both print and digital marketing strategies…
The Power of Visual Identity: How Design Shapes Brand Perception for Custom Magazine Services You know those brands you instantly recognize the moment you pick up a magazine at the store or office? (Whatever brand you just thought of, that’s the one we’re talking about). What if we told you that Tulip Media Group could help your business become an…
The Art of Customer Engagement: How Magazines Forge Connections and Loyalty As a business owner, you’re always trying to find fresh ways to connect with your audience, gain loyal customers, and explore new avenues of potential revenue. Sometimes, this can feel overwhelming, but what if we told you there’s an easy way to achieve all this and more with our…
Custom Magazines: A Strategic Approach to Niche Audience Engagement If you’re a business owner, you’ve probably heard the adage, “Your offer isn’t for everyone.” So then, why are your marketing efforts not targeting one specific demographic or niche? Although it might seem more comfortable to cast a wider net with your marketing strategy, it’s worth your while to look at…
SEO Unleashed: Mastering On-Page and Off-Page SEO Techniques for Improved Visibility When it comes to implementing SEO best practices within your business, it can be overwhelming when you don’t know how it works or, more importantly, how to use it to your advantage. At Tulip Media Group, this is a concern we often see with business owners, which is why…
The Future of Digital Marketing: Trends to Watch and Strategies to Stay Ahead As a business owner, you understand the importance of digital marketing, whether you have a dedicated marketing team or not. But what are some of the forward-looking trends you need to be aware of? And how do you get ahead of the ever-changing digital marketing game? Well,…
Beyond the Printed Page: Harnessing the Potential of Magazines in a Digital Age When you think of magazines, you probably think about the classics you see at the grocery store, like Cosmopolitan, People magazine, and National Geographic. But have you ever considered what a custom magazine could do for your business? Well, there are many benefits for your brand, including…
Which Print Program Is Right for You? Whether your business already puts out a lot of monthly content and you’re seeking additional support, or you need help getting started, our print marketing programs are here to help you achieve your goals. But how do you determine which print program is right for you? Well, today, we’re exploring everything you need…
Building a Strong Blog Strategy: How to Create Engaging Content That Drives Traffic and Engagement As a business owner, you know it’s important to have a strong blog strategy that helps educate your audience about your offerings and drive traffic to your website. But what if you have no idea where to start? Although you understand your business inside and…
Harnessing the Power of Social Media Advertising: Strategies for Effective Campaigns Did you know that over 4.9 billion people now use social media worldwide? So, it’s no wonder that harnessing the power of social media is more critical than ever if you want to expand your business in today’s competitive marketplace. But how do you know which platform to use?…
Revolutionizing Publishing: How Tulip Media Group’s Custom Print Program Is Reshaping the Magazine Industry Traditionally, custom magazines have been reserved for bigger brands with a significant budget, established brand identity, and a large readership. However, our mission at Tulip Media Group is to offer the same opportunity to small to mid-sized businesses to help get their brand’s marketing materials out…
Strategies for Optimizing Landing Pages for Maximum Impact So, you’ve spent time creating a landing page for your business, and you’ve been getting some clicks but not much action besides that. You’re struggling to improve your landing page conversion rates and know you’re missing out on qualified leads but are unsure of the next steps you should take. Sound familiar?…
Unlocking Creativity: The Power of Tulip Media Group’s Custom Print Program You see custom magazines everywhere: in the mail, the dentist office, everywhere. And you want a custom magazine for your own business but have no idea where to start. Sound familiar? This is the story for many business owners who want to get their brand in front of new…
Print Marketing Reinvented: Driving Business Growth with Tulip Media Group’s Custom Print Program Ask any marketer what their campaign goals are and they’ll probably tell you three things: to reach new customers, communicate the benefits of their product or service, and ultimately generate revenue. And while these are great goals, in today’s technological age, many marketers only focus their efforts…
Has COVID-19 Helped or Hindered Print Media? Would you believe us if we told you that your clients will remember your content better in a print rather than digital format? BY: TREVOR ARSENAULT, PRESIDENT Although the COVID-19 pandemic has profoundly influenced many industries, the print media industry was one of the most heavily affected. With the rise of digital media…
10 Tips for Creating a Winning Social Media Strategy In today’s digital landscape, a strong social media presence is crucial for businesses to connect with their target audience, build brand awareness, and drive conversions. Crafting a winning social media strategy requires careful planning and execution. In this blog post, we, at Tulip Media Group, share ten essential tips to help…
The Ultimate Guide to Email Marketing: From Building Your List to Crafting the Perfect Campaign Email marketing is a powerful tool that can help businesses build relationships with their customers and drive sales. But creating a successful email marketing campaign requires more than just sending out a few emails. In this ultimate guide, we’ll cover everything you need to know…
Stay Ahead of the Curve: The Top Digital Marketing Trends of 2023 As digital marketing trends continue to evolve and shape the digital marketing landscape, it’s important for businesses to stay agile and adaptable. By staying up to date on the latest trends and experimenting with new approaches, businesses can position themselves for success and stay ahead of the competition.…
How to Optimize Your Website for SEO: A Step-by-Step Guide At Tulip Media Group, we know that search engine optimization (SEO) is essential for every website. SEO helps your website rank higher in search engine results, driving more traffic and potential customers to your site. But optimizing your website for SEO can be a daunting task. That’s why our team…
Digital Marketing Guide: Everything to Thrive Online By Robyn Yao, Digital Marketing Specialist Are you a business owner looking to improve your digital marketing strategy? With so many options and tactics available, it can be overwhelming to know where to start. That’s why our experts at Tulip Media Group have put together the ultimate guide to digital marketing for businesses,…
Custom Magazines: Personalized Marketing At Its Best By Robyn Yao, Digital Marketing Specialist In today’s digital age, many companies are focusing on online marketing tactics to increase brand awareness and reach their target audience. However, there is still something special about holding a physical magazine in your hands and flipping through the glossy pages. That’s where custom magazines come in!…
Competition is high when you are an independent insurance agency. Going up against companies like GEICO, Aflac, and Allianz can make it difficult to stay ahead.
5 Mistakes Your Insurance Agency Is Making On Your Website By Jessica Embree, Creative Director For insurance agencies, as with most businesses, your website is essentially your virtual storefront, meaning it needs to be optimized using effective marketing strategies in order to funnel qualified leads into your agency. This sounds simple in theory; however, it can be harder to execute…
4 Cons of Chat GPT And How It Affects Your Marketing By Jessica Embree, Creative Director If your business involves marketing and creating content (which most do, nowadays), then you most assuredly have heard of Chat GPT by now. Chat GPT is a chatbot developed by OpenAI that can help with many aspects of running your business, including automating tasks,…
The Importance of a Daily Huddle By Robyn Yao, Digital Marketing Specialist Businesses are always looking for the next productivity improvement that will uplevel the way their teams work together. And sometimes, businesses are just crossing all their fingers and hoping something magical will happen to improve their team cohesiveness and communication. It’s easy to throw around business buzzwords like…
5 Reasons Your Business Needs Print Marketing in the Digital Age By Erika MacLeod, Managing Editor As a business owner navigating a world consumed by digital media, you may think that print media is a marketing strategy of the past. However, in reality, there are endless opportunities to attract, engage, and delight your target audience through print marketing and direct…
5 Mistakes You’re Making on Your Website Your business’s website is essentially your virtual storefront, meaning it needs to be optimized using effective marketing strategies in order to funnel qualified leads into your business. This sounds simple in theory; however, it can be harder to execute in practice, especially if you’re not completely confident in your website strategy. At Tulip…
Quiet Quitting: Why It Happens and What It Means for Businesses and Employees In recent months, a new trend known as “quiet quitting” has taken over social media platforms like Twitter and TikTok. This term does not relate to employees actually quitting their jobs but rather to a rebellion against the hustle mentality of going above and beyond what a…
Success in Marketing Starts with Having Clear Objectives By Andy Buyting, Founder and CEO at Tulip Media Group Like anything in business, if you want to have success, you need “leading” metrics and “lagging” metrics. I’ll explain the to start with the end goal in mind. It’s true when it comes to anything in life and in business, and it’s…
Spotlight: How Miller Insurance Expands Their Marketing Staff of One into An Effective Team Imagine being the VP of Sales and Customer Experience for a company with eight offices in eight different communities in southwestern Ontario! This describes Amanda Farrell Walsh at Miller Insurance, a brokerage that is proudly “locally owned” with a staff of 50 and deep roots in…
Marketing Horror Stories: The Bad and The Ugly By Jessica Embree, Creative Director at Tulip Media Group At Tulip Media Group, our mission is to provide Client-Partners with the tools and strategies to ultimately be successful in their marketing initiatives. But along the way, we’ve also heard some horror stories that could only be described as the bad and the…
Disney: Creating A Culture Of Happiness By Erika MacLeod, Managing Editor at Tulip Media Group Founded in 1923 by brothers Roy and Walt Disney, Disney has become the largest and most profitable media and entertainment organization in the world. With over 330 retail stores, four Disney cruises, 12 theme parks, and special attractions like Disney on Broadway, it has been…
For Carson’s newsletter, Bonnie wanted to maintain the financial education component of the standardized letters she had seen, but with a twist.
One of the most popular training workshops I run as a Certified Scaling Up Coach centers around the five key attributes of a successful manager.
Tulip Media Group’s Founder, Andy Buyting, and Creative Director, Jessica Embree, sit down to talk about there first collaborative publication, Double Sales / Zero Salespeople.
These three essential tips will keep you from making the same mistakes and help you convert faster on your website.
Fortunately, there are a few tricks to becoming a more effective project manager that will help you scale up your project management capabilities.
This quarter, I read up on the behind-the-scenes culture that drives Netflix’s success in That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea.
Among other things the Metaverse is going to revolutionize the future of digital marketing.
Too often businesses focus on the wrong numbers when it comes to analyzing their digital marketing strategy.
Too often businesses focus on the wrong numbers when it comes to analyzing their digital marketing strategy.
The Ritz-Carlton has won award after award for its best-in-class customer service.
Print marketing creates an opportunity to slow them down. The reality is that print is tangible, it is credible, and it’s more engaging than anything found online.
In this article, we’re going to talk about how to nurture those leads once marketing delivers them and increase your chance of securing the sale.
In the second quarter of 2021, Homestead Road was successful in increasing their qualified pay-per-click leads by 79% while saving an annualized amount of over $50,000 due to Google optimizations.
Customer centricity is a growing trend for businesses. More and more companies are realizing that to drive sales, the focus needs to be on the customer.
A Visualizing Technique For Companies. The painted picture exercise is a practical tool for sharing your vision with your team.
Dashboarding and reporting help us hold ourselves accountable with our Client-Partners for the marketing strategies we’ve developed together.
This quarter, I’ve read three books on Zappos, an online shoe and clothing retailer based in Nevada.
Since starting our SMarketing program only three months ago, we’ve seen an 8.9% increase in organic growth with 161 qualified leads generated, 855 contact forms submitted, and $241,500 in potential premiums.
Let’s say you’ve successfully gone through the process of identifying your business strategy, you’ve developed an effective marketing strategy, and you’re now ready to launch.
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Your employees are your most valuable asset. No company resource has as much power to improve profit margins as they do. When your employees are at their most productive, the company as a whole achieves optimal performance. Not only does high employee productivity contribute to healthy profit margins but it also…
When I speak to them about what an effective marketing strategy might look like, we don’t even talk about marketing for the first half of the conversation. What we focus on first is their business strategy.
Your lead-generating, downloadable PDF should have an interesting title that attracts potential customers and demonstrates its added value.
Despite the convenience of not having to commute, working from your home office can leave you feeling out of touch and struggling to keep tabs on your team’s mental health.
Social media has gained immense popularity in the last eighteen months. It has become vital to take advantage of social media trends if you want to remain competitive in today’s market.
After Deeley Insurance Group embarked on a yearlong identity exploration, Tulip Media was instrumental in conveying their new brand and optimistic energy.
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group At Tulip Media Group, we’re always learning. It’s what drives us. Our thirst for knowledge is at the heart of everything we do. We don’t get stuck in old ways of doing things. We are constantly on the hunt for new and exciting ways to become more efficient, more engaged, more…
By Heather Crossman, Lead Designer, Tulip Media Group From a very young age, we’re taught to explore color. Having children of my own, I’ve always encouraged them to explore every color of the rainbow, from pinks and blues to greys and browns. No colors are “girl” colors or “boy” colors. They aren’t scared of bright colors or of dark colors,…
By Andy Buyting, Founder & CEO, Tulip Media Group As we head into a new year, I think it’s safe to say we’re all looking forward to having a fresh start and a new outlook for our businesses. I believe those of us who have strategically survived COVID are feeling optimistic about the future and getting things somewhat back to…
By Erika MacLeod, Managing Editor, Tulip Media Group Renowned thought leader Jack Daly is a valued contributor and friend to Tulip Media. Jack’s philosophy about company culture is that it’s either created by design or by default. In other words, you either make it happen or it happens on its own. Jack illustrates this point using a gardening metaphor. Your…
By Jessica Embree, Creative Director, Tulip Media Group One of the biggest mistakes that marketers make is forgetting to include calls to action in their promotional content. Calls to action are not only important to include on your website but they should also be integrated into every single blog and social media post you publish. The reason is simple: your…
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group When friend and partner of Tulip Media Group Heidi Huettner suggested at our May 13, 2020, quarterly strategy meeting that we write a book, we thought she was crazy. Not only would this have seemed far-fetched in a healthy economic climate, but we were in the middle of a pandemic! Regardless,…
By Andy Buyting, Founder & CEO, Tulip Media Group It was May of 2019 and I had just done something I never thought I would do. In a single afternoon, I had fired my entire sales team. At that time, our sales team had represented over half of our company. This was a scary moment for me and for everyone…
Congratulations to coauthors Erika MacLeod & Stacey Cowperthwaite for reaching Amazon bestseller status with, The Ultimate Culture: It’s about DNA, not Resume.
Tips and Tricks to Starting Your Pay-Per-Click Journey
By Andy Buyting, Founder & CEO, Tulip Media Group When talking marketing strategy, the digital attraction component is critical. Most of us—dare I say, all of us—need to have a very robust strategy when it comes to attracting people online. As we know, online is the only real venue for finding unlimited number of customers, and we all need to…
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Discombobulated dispersion. Days punctuated by Zoom meetings and cold coffee. You may be wondering how anyone could craft a coherent engagement at a time like this, but these trying times for the business world are not nearly as dire as they seem. This is a critical time for teams to remain…
By Erika MacLeod, Managing Editor & Publisher, Tulip Media Group At Tulip Media, we’re extremely lucky to have amazing team culture. It’s something we’re proud of and that we’ve been fortunate to transplant into the digital workplace. As a fairly small office, getting to know all of the fabulous people that make up our team isn’t challenging, and we recognize…
Overcoming Your Marketing Woes During and After a Pandemic By Jessica Embree, Creative Director, Tulip Media Group Marketing is never easy. It can be downright tricky. Today, businesses all over the world are facing a new hardship, COVID-19. This pandemic has transformed how we work, interact, and sell. Businesses are having to embrace the new norm by setting up e-commerce,…
Automating the Front End of Your Sales Funnel By Andy Buyting, Founder & CEO, Tulip Media Group Business is not as usual in this new pandemic world. With tradeshows and conferences being cancelled through to the end of the year, and conventional sales tactics such as sales calls and client presentations being restricted, most of us are being forced to…
Thought leader, author, and Scaling Up coach Andy Buyting joins Thursday’s Daily Dose of Advice to discuss opportunities and challenges companies face as they prepare to reopen in the coming weeks.
Digital and print marketing are key components of an overall marketing strategy. With so many options, how are business owners to choose? In this episode, Adam Torres and Andy Buyting, Founder & CEO of Tulip Media Group, explore digital and print marketing strategies for business owners.
During periods of economic turbulence, an increased need for strong communication creates a lot of potential to leverage integrated marketing techniques. A real opportunity presents itself for a company that increases its focus on communication and marketing during any kind of a downturn or period of difficulty. Whether you are forging new communication channels with other companies B2B or sharing the industry latest…
In our line of business (i.e. content marketing), this question comes up regularly. Is print marketing dead? Although the role of print in content marketing has indeed changed over the last couple of decades, the simple answer to this question is no, print marketing is not dead. At Tulip Media, we actively promote print marketing to all of our Client-Partners.…
Are you looking to make your own magazine? Did you know it is a simple and cost-effective way to grab the attention of niche demographics? Capitalizing on print as a marketing medium is a powerful strategy for capturing niche markets beyond the web. Did you know that your magazine could pay for itself before it’s ever printed? Let me show…
Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers! Andy Buyting is an established thought leader in the world of content marketing and brand positioning. He is a TEDx speaker and the author of two books: The…
EPISODE NOTES Andy is founder and CEO of Tulip Media, a very successful business combining digital and print media. This idea sprang from the ashes of his former business, Green Village Home and Garden – a home and garden shop in Canada. Like many people and businesses, Andy was hit hard by the global financial crisis of 2007, but he…
By Andy Buyting, Founder & CEO Usually when we think about marketing, we think about how to reach potential customers in a way that will attract them to our business with the intent of driving sales. While marketing is primarily thought of through the lens of sales and growing revenues, it really can be so much more. At the core,…
By Andy Buyting, Founder & CEO Having a job that pays well and has good prospects is no longer enough to keep workers engaged and committed. The millennial generation is coming of age and expects a workplace that contributes positively to their work-life balance. This means injecting fun into your company culture, a feat which is possible without affecting your…
By Andy Buyting, Founder & CEO Since we started Tulip Media a few years ago, we’ve continuously evolved and are consistently developing new strategies for our Client-Partners to use as we see what works and what doesn’t. While doing that, we’ve learned that, at the core, there are really 6 steps to an effective content marketing strategy that virtually any…
By Andy Buyting, Founder & CEO Both new businesses and existing smaller businesses typically have one thing in common: they want to grow fast. Fast growth, of course, is not something as easy to accomplish as it is to aspire to. One issue that business owners and stockholders often do not take into account, however, is the problems that a…
In business, sometimes we think about sales and marketing together and sometimes we separate them. In theory, sales and marketing should work together hand in hand, but the reality is that, oftentimes, they don’t. Oftentimes we find a missed step between the two. I’m going to help bridge that with the following six steps for aligning sales and marketing. In…
By Andy Buyting , Founder & CEO When most of us think about the products and/or services that we sell, we put a lot of thought into how we will market and gain awareness about our business. There are many vehicles to market your business – be it online marketing, traditional advertising, media (such as TV or radio), or content marketing.…
Carle Publishing is proud to announce that, as of October 1st, we are rebranding to Tulip Media Group. With our Integrated Content Solutions, we are able to help your brand grow by leveraging the three pillars of content marketing. Combining print, digital and interactive marketing, enables Tulip Media Group to provide your business with competitive marketing strategies that help you…
Spectrum Insurance Brand Recognition Spectrum Insurance Difference Spectrum Insurance’s WHY
You’re knowledgeable, right? So how come you’re not known for what you do? How come you’re not the thought leader in your field? Well, if you’ve ever wondered, then listen in. This show is all about how to make that process easy and the value in becoming known for what you know. Andy Buyting is a full-time CEO and a…
by Andy Buyting, Tulip Media, Founder & CEO Seated in a half-moon lecture hall with sixty other fast-growth entrepreneurs, I was listening to round-the-clock speakers and authorities on business at the MIT Endicott House as part of MIT’s three-year program, Birthing of Giants. The speaker who stood out from the rest was Verne Harnish, New York Times best-selling author and…
Every business wants to create engaging content. But what is your company doing when it comes to video content? A solid content marketing strategy will incorporate both video and written content. By including both formats, you allow yourself to cast a wide net by speaking to the individual preferences of your customers. Video marketing is one of the best ways…
You’ve likely heard the idea that some content is better than no content. It’s no secret that content marketing is incredibly profitable when done right. But developing the right content marketing strategy requires high-quality writing to pull off. So, what do you do when you have the expertise, but struggle with writing? We recommend you try the “Share the Spotlight”…
