As some of you may already be aware, marketing is going to change drastically in 2024. This has much to do with the swift evolution of artificial intelligence (AI) and the impending recession. As a result, trends are changing, and fast. 

If you are running a business, it’s time to make a move. First, zero in on what’s working for you and what’s not. Then, when that comes into focus, you’re going to look to the latest trends for guidance on how to move forward. To get you started, here are three key marketing trends businesses need to embrace in 2024.

#1 – Effective Businesses Are 46% More Likely to Use Automation

Automation utilizes technology to perform tasks without human intervention. Some examples include automated responses, triggered emails, customer segmentation, and lead management. The idea is to streamline repetitive tasks to make them more consistent and more efficient. In marketing, automation is important because it frees up your marketing team to focus on tasks that require emotional intelligence, judgment, and creativity, which cannot be automated.

In 2024, more businesses will be using automation in their marketing strategy because it is cost effective, scalable, and increasingly necessary to compete.

By driving businesses to create more profound and more personalized relationships with clientele, AI is fundamentally reshaping the nature of customer engagement. Through services such as hyper-personalization, data-driven insights, predictive analytics, and real-time problem solving, AI is helping to facilitate a shift from broad, “one size fits all” marketing strategies to nuanced, individual-centric approaches that foster higher engagement and deepen customer relationships. Now, instead of marketers expending countless resources on “engaging” with customers who have no interest in reciprocating, AI tools can filter out those who are likely to convert and just need the magic human touch.

In response to customers becoming increasingly aware of online data privacy, governments have started creating new restrictions around the collection and use of data. In 2023, 86% of marketers told HubSpot that data privacy changes impacted their marketing strategy. In a nutshell, they were inhibited from reaching their entire base of customers and potential customers because the collection and use of data was restricted. This was primarily the result of legislation regarding the use of third-party cookies, which most marketers rely on and which many potential customers are now opting out of, simply because they can. As we move forward and awareness continues to grow, we can only expect this impact will multiply. 

One way to mitigate the situation is to incentivize your customers and potential customers to provide data by offering them something in return, such as a coupon or access to a white paper. You may also turn to alternative targeted marketing channels such as social media, or explore new avenues like Google Topics API, universal identifiers, and contextual advertising. 

As a digital marketing agency, our team specializes in staying ahead of the marketing game across platforms. When you work with us, we can help you easily maintain your blog, social media shopping, and influencer marketing channels. We’ll also work with you to apply automation to your strategy and enhance your initiatives using AI. When it comes to using AI, we are at the forefront and eager to apply cutting-edge techniques to your marketing strategy. If data privacy concerns have impacted your ability to market effectively, we’ll work with you to address those concerns.

Let us show you what we can do. If you are ready to stay on top of the trends and get ahead of the marketing game in 2024, book an appointment with one of our marketing specialists today.