If your business involves marketing and creating content (which most do, nowadays), then you most assuredly have heard of Chat GPT by now. Chat GPT is a chatbot developed by OpenAI that can help with many aspects of running your business, including automating tasks, analyzing consumer insights, and even streamlining the customer experience. But what are some of the drawbacks of Chat GPT, and how might these limitations affect your business? Well, we break it all down for you here—and don’t worry, this article was written by our experts at Tulip Media Group for you to enjoy.  

1. SEO Limitations  

One of the major drawbacks of using an AI marketing tool such as Chat GPT is that it has some serious SEO limitations. Many of us know that in order for your content to rank on search engines like Google, Yahoo!, or Bing, you need to utilize targeted keywords properly. This includes having your keywords in your title, headings, and first paragraph as well as strategically placed throughout the article. It also involves properly integrating longtail keywords to ensure the content you’re putting out is SEO-optimized, all of which an AI tool like Chat GPT is unable to do (at least as of the time this article was written).  

2. Lacks Quality and Depth

Although Chat GPT is an excellent resource if you’re experiencing writer’s block or need some type of jumping-off point for your content, overall, the content it creates lacks the quality and depth that will bring true value to your readers. Remember, you are an industry thought leader; unfortunately, Chat GPT is not. Therefore, content created by Chat GPT can often come across as flat, repetitive, or basic, and it certainly doesn’t read as content created by humans for humans. Your customers look to you to bring them industry-specific insights and value-based content, not just general information, so this is one area that Chat GPT certainly falls a bit short.

3. Minimal Creativity and Personalization

Building off of the last point, using a tool like Chat GPT can result in content with minimal creativity and personalization for your readers. For one, AI technology does not include real-life examples (because it’s not an industry expert with lived experiences in the field), meaning it can be more difficult for your readers to truly connect with the story. For example, at Tulip Media Group, we handle the content for several insurance companies, and one of the most important things in an insurance article is integrating real-world examples so that people can understand how the policies discussed would truly play out in real life. Articles written by Chat GPT, on the other hand, can feel as if there is no “meat” while also lacking the empathy, personalization, and connection required to keep your readers engaged.

4. Missing Originality

A final issue with using something like Chat GPT to create your content is you’ll find that it’s missing originality since it researches (and regurgitates) content that’s already been created and published online. When it comes to SEO, original content is king, meaning if you rely solely on Chat GPT for your content, you run the risk of receiving similar copy that other businesses may also be using. Think of it this way: anyone in your industry with access to an AI tool like Chat GPT could input a similar topic to yours and receive essentially the same, or slightly different, content. If they then post this content, it could affect both of your SEO scores, which is obviously not ideal. Furthermore, Chat GPT has no way of vetting the information it finds, which means it could potentially include incorrect or outdated information within your content.

Key Takeaways  

Although something like Chat GPT can be an effective tool to help you market your business, when it comes to content, you should think of it as more of an assistant rather than a lead content creator. No chatbot has the lived experiences, original insights, and creativity that you do, and it certainly doesn’t adhere to best SEO practices when creating content. But maybe you’re relying on it because you’re overwhelmed in other areas of your business and just need to take content creation off your plate. In that case, there is another solution.

At Tulip Media Group, we have in-house marketing professionals and content coordinators who are dedicated to creating and implementing a robust content marketing strategy for your business. Our mission is to help our clients connect with their ideal customers, generate qualified leads, and grow their businesses through value-driven content and messaging. So, if you’re interested in exploring our print or digital marketing programs to see how they can help your business grow and thrive, send us an inquiry today!