Tulip Media Group

Which Print Program Is Right for You?

Whether your business already puts out a lot of monthly content and you’re seeking additional support, or you need help getting started, our print marketing programs are here to help you achieve your goals. But how do you determine which print program is right for you? Well, today, we’re exploring everything you need to consider when choosing one of our print marketing programs and how our experts will support you every step of the way.

Set Your Goals

The first thing you need to do when figuring out which print program is right for you is set your goals. Are you simply trying to become more consistent with your content creation? Are you hoping to develop a unique identity and increase your brand awareness? Or maybe you’re interested in reaching new audiences and bolstering your client acquisition rates. Whatever your ideal outcome may be, it’s important to get clear on your goals so we can help you achieve them.

From there, you can ask yourself the following questions: “Would a newsletter or magazine be better for my company’s goals?” “Who is my ideal/target audience?” “How often do I want my content going out?” Once you can answer these types of questions, it becomes much easier to get on the right track and select the best print program for your business.

Determine a Length

After you’ve set your goals, it’s time to determine a length for your print marketing materials. Often, the ideal length of your print campaign goes hand in hand with your scheduling. For example, a four-page newsletter program could be perfect for you if you’re looking to put out a print campaign four times a year and want something that boosts your brand awareness without being too heavy on the marketing side.

On the other hand, if you’re hoping for a more luxury-looking magazine to complement your brand, you might go for our 52-page magazine with a beautiful, glossy cover and bound pages. Or you may land somewhere in the middle (as many of our clients do) and opt for our most popular programs, which are the 16- and 32-page spreads.

Add Value

So now that you’ve got some of the preliminary decisions settled, it’s time for the fun part—content creation! When it comes to content creation, it’s critical to add value for your readers by providing them with relevant information that they can actually use. And although you are the expert in your given field, sometimes this can be the tricky part.

That’s why at Tulip Media Group, we have ghostwriters who can help you curate content that’s fits your brand and adds value to your end reader. So, let’s say you’re an insurance company that services a lot of farmers. In this case, we can help you create content with this client avatar in mind. Whether it’s the best practices all farmers should be mindful of or an article outlining why they need farm and commercial insurance, our goal is not just to put out content but to create relevant, valuable materials that reach your customers at the correct time.

Find a Rhythm
Speaking of timing, it’s important to find a rhythm with your print marketing program that’s right for you and your customers. For example, at Tulip Media Group, we work with a variety of businesses, one of them being a garden center. Garden centers are a seasonal business, meaning their print marketing program also needs to reflect that. This client has found great success by putting out an eight-page mini-magazine three times a year in the spring, summer, and late fall.

Why these times? Well, they know that their readers are looking for information during these times. When they’re able to deliver valuable, high-quality content, it helps their customers plant their products, take care of their gardens, and prepare for the next season. Of course, the rhythm for your business will vary depending on your needs and goals, and we can always experiment to find a schedule that’s best for you.

Final Thoughts

After determining your goals, ideal length, the added value you’d like in your materials, and your perfect rhythm, it’s time to let us get to work! You’ll partner with a delegated team member from Tulip Media Group who will take care of all the heavy lifting—including corresponding with our professional designers, ghostwriters, and proofreaders—to help you get your magazine out the door and into the hands of your target audience at the right time.

We hope this article has helped you gain some perspective on how to choose which print program is right for you. Our experts at Tulip Media Group can’t wait to help your content bloom!

For more information about our print programs or to get started today, contact us at www.tulipmediagroup.com.