Unlocking Creativity: The Power of Tulip Media Group’s Custom Print Program
You see custom magazines everywhere: in the mail, the dentist office, everywhere. And you want a custom magazine for your own business but have no idea where to start. Sound familiar? This is the story for many business owners who want to get their brand in front of new audiences but are overwhelmed, confused, or unsure how to begin. At Tulip Media Group, we take the logistics of creating a custom magazine off your plate so you can do what you do best—tell your story. So today, we’re discussing how our custom print program will help unlock your creativity to devise the perfect custom magazine for your business.
When you partner with Tulip Media Group to create a custom magazine, you’re not just receiving a templated service but rather a magazine creatively customized to your business’s goals and desires. From magazine length to advertisements, every part of our program is designed to help your business shine.
One thing you must consider is how many pages you’d like your magazine to be. For one of our Client-Partners, an insurance company called Nesbit Agencies, their optimum length is 16 pages. This length allows enough space to include insightful tips about business and insurance for the reader while also showcasing the agency itself. Not to mention, our custom print program includes what we call your Advertising Toolkit, which is, in part, selling ad space to recoup some of your investment cost. And, of course, these advertisements will be unique to your industry, make sense for your magazine, and be helpful for your readers.
First, we must admit that ghostwriting has nothing to do with ghosts (although it sounds like it should). Ghostwriting just means someone else will write your content, and you get to put your name on it. At Tulip Media Group, our process for ghostwriting is conducting a quick interview with you (or whomever the story is highlighting) where we discuss your story and what makes your brand unique, which then gets sent to a professional ghostwriter to put everything together and craft your story. By doing it this way, you’re able to just have a conversation about your business and let your creativity flow rather than trying to put pen to paper (or fingers to keyboard).
Here’s what another one of our Client-Partners, a different insurance agency called JGS Insurance, had to say about both our design—which we’ll talk about next—and ghostwriting services: “Working with [Tulip Media Group] has made significant changes to our business. Our agency is receiving positive feedback regularly complimenting the aesthetics and information we provide.” And while we can take some credit, it’s you, our Client-Partners, who bring these fantastic stories and nuggets of information to us, which we then compile to give back to your readers.
If we haven’t said it enough by now, every Client-Partner is going to require something different when it comes to their custom magazine, and the design is no different. Utilizing your brand’s colors, logo, and other promotional materials, our professional designers take all the content you and our ghostwriters provide to craft a magazine that truly looks and feels unique to your business. In other words, the design stage is where everything comes together—the stories, the visuals, and the overall vibe.
Although you may have yet to consider how important the design element is, being able to create a recognizable brand in your print marketing materials takes a keen eye and an understanding of how your viewers will consume the media. For example, it’s important to think about where the advertisements are placed, what colors are being used throughout, and the overall layout and order of articles. But, when you partner with our team at Tulip Media Group, you don’t have to worry about any of that because our dazzling graphic designers will do all the heavy lifting.
Making Creativity Convenient
The entire purpose of our custom print program is to streamline the process from ideation to execution with your custom magazine, ultimately making creativity convenient. That’s why our full-service custom print program also includes distribution for the ultimate convenience. So, how it works is once you sign off on everything, we buy a mailing list to send your custom magazine to your target audience. Plus, all postal paperwork and shipping are included!
Here’s what another Client-Partner, Jack Daly, had to say about the custom magazine process: “As a worldwide professional speaker, publishing my own Get Jack’d Magazine has been the differentiator in enhancing our brand positioning. The bonus has been how Tulip Media Group has made the entire process quick, easy, and financially a ‘no brainer.’” First of all, aren’t our Client-Partners the best? And secondly, it’s true. Our goal is to streamline the process to help make unleashing your creativity and creating a custom magazine as easy and convenient as possible.
Now that you’ve heard all about our custom print program, there’s one more thing you should know. At Tulip Media Group, we don’t just chase results; we create results. Let’s go back to Nesbit Agencies, for example. Thanks to our efforts, including a quarterly magazine publication, they’ve seen a 13.11% increase in organic traffic while successfully targeting new markets in the commercial industry (one of their key goals).
Ultimately, your business has a story to tell and new audiences to reach, but often, figuring out the logistics is what stands in the way of getting started. With the power of our custom print program, we can unlock your creativity, communicate your story concisely, bring it all together with a stunning design, and get it into the hands of your ideal clients as early as the next business quarter. Imagine where you could be this time next year if you partnered with us to implement a robust print marketing strategy today!
In fact, a study by the Journal of Advertising Research concluded that print media has a greater impact on people’s memories and emotions than digital media. They found that individuals who read print media could better recall the information they read and had a stronger emotional connection to the content. So, now do you believe your clients will remember your content better in print versus digital format?
Although the digital world allows us to have everything at our fingertips all at once, print media continues to rival digital media in terms of engagement and accessibility and surpasses it regarding information retention and recall. So, if you feel like your company’s message is getting lost in the echo chamber that the digital world is slowly becoming, it might be time to look into custom print media solutions for your business.
For more information on our custom print program or to start the process of creating your own custom magazine today, speak with one of our experts by visiting www.tulipmediagroup.com.