What does your company’s content marketing strategy look like? Many would define success as a measure of how profitable your business is. But success is better defined as knowing what you’re doing and having the skills to execute.
Marketing is an important tool that many businesses rely on to generate leads, provide value, and increase revenues. Everyone is looking to be unique, but without a content marketing strategy, that’s impossible.
Content marketers work hard to create valuable content that is persuasive, informative, and geared towards the different stages of the customer journey.
Content marketing is built upon three pillars:
- Interactive Marketing
It’s not enough to include all three – your content needs to be consistent. The message you are pushing in one medium needs to match with the other two. Consistency is the key to success in marketing, but consistency is impossible without the right content marketing strategy.
Another area where most businesses struggle is making their content engaging. Craig Clemens is a content marketer who pushes the idea of formulating what he calls content A.R.C.S. This four-action plan is specifically designed to enhance your content, resulting in real steps being taken by readers. The four actions are:
- Ask a “yes” question that strikes at pain points.
- Reveal that you’ve been there before and can relate.
- Call out your discovery of a solution.
- Send readers to do something with specific steps.
This strategy lets you draw readers in and offers them a clear call to action (CTA). It’s difficult to get a good return on investment (ROI) without a clear CTA.
Think about it like this.
A CTA encourages a reader to act on the information they read. Whether it’s used to collect an email, phone number, or something else, they are useful tools for generating leads and customer engagement.
How Can I Leverage My Content Marketing Strategy to Maximize My ROI?
Maximizing your ROI requires a content marketing strategy that’s consistent, provides value, and can link your marketing goals into one coherent story.
Here are a few relevant strategies you can use to improve your content marketing strategy:
1. Optimize Your Referrals
There are many ways to optimize referrals. Some of the best ways include:
- Featuring your customers as the front cover story in your custom magazine.
- Mailing a care package to a customer.
- Sending their custom magazine to some of their contacts.
But don’t forget.
The only way you can take advantage of an optimized referral process is by having a website that includes lead magnets and an email capture strategy.
What return do you get from this?
Customer loyalty, referrals through a custom magazine share, increased online traffic generation, and a significantly bolstered email list.
2. Activate High-Value Prospects
Every business owner knows that landing one high-value prospect is just as effective (if not more effective) than landing multiple average-value prospects.
But how do you activate them?
You can feature a high-value prospects story, send them a care package, and integrate your web traffic generation strategy and email list capture strategy as previously mentioned.
Doing this lets you offer them value and starts your relationship with them on a positive note. This can help you land them as a client and drive online traffic to your site.
3. Create Informational Articles
Informational articles are going to be the bread-and-butter of any content marketing strategy. Whether online or in a custom magazine, they are the easiest way to provide valuable information to customers.
You will have a two-part strategy consisting of informational articles and informational advertisements that work together to hook and direct readers online. This will generate web traffic and work with your email capture strategy.
But like we mentioned above – your content needs to be consistent and align with your marketing goals.
You will drive online traffic into your buying cycle and begin to get conversions, while continuously building your email list.
4. Create Informational Advertisements
Informational articles and informational advertisements have the same requirements and a very similar return. The two work in conjunction with each other.
For both to work – you will need to have something built into your website to handle the traffic you are sending there. This is usually going to consist of high-value content presented through landing pages. These landing pages are designed to convert potential customers into active leads.
Tying It All Together
The three pillars of marketing are an essential aspect of any content marketing strategy. When designing individual pieces, think of the four ways you can maximize your ROI. And most importantly, always keep your content consistent.
If the goal of an article is to send someone a free white paper or to direct a customer to a contact page, you must have an optimized landing page that’s designed to collect essential information like emails, phone numbers, and other relevant details.
Coming up with a valuable content strategy takes time and research. If you’re an expert in your industry, you already have the knowledge, expertise, and Tulip Media can help you share it worth your ideal customers.
What’s stopping you from getting started today?
Let’s boost your ROI by delivering a consistent content marketing strategy through custom magazines.
Interested in learning more? Give the Tulip Media team a call at 1-877-719-8919 for a free 30-minute discussion about your marketing strategy and how we can help you maximize your ROI.