The Future of Digital Marketing: Trends to Watch and Strategies to Stay Ahead
As a business owner, you understand the importance of digital marketing, whether you have a dedicated marketing team or not. But what are some of the forward-looking trends you need to be aware of? And how do you get ahead of the ever-changing digital marketing game? Well, today, our experts at Tulip Media Group have compiled everything you need to know about the future of digital marketing, including trends to watch out for and specific strategies to help your business stay ahead with its online marketing efforts.
As you probably already know, video marketing is a key factor in any digital marketing strategy these days. The reason? Consumers find it easier to digest video content versus other types of content that are more word- or information-heavy. While you don’t want to completely eliminate different types of posts, like carousels or static posts, it’s important to consider adding video marketing elements into your strategy.
For example, studies show that 54% of consumers want to see more video content from the brands they support, whether it’s for entertainment, promotional, or educational purposes. That last part is crucial. Many brands think their video content needs to be for entertainment only when, in reality, marketers can use videos in a variety of ways. You might film an introduction video so your customers can get to know you and your brand, you may decide to incorporate some explainer videos where you cover an FAQ or other relevant topic, or you could even ask your trusted clients to do a testimonial video that you can add to your website and social media.
If you’re still struggling to come up with ideas, you could also consider working with a content creator in your niche or researching how your competitors are using videos in their marketing efforts. Ultimately, the possibilities are endless, and it all just comes down to integrating some creativity into your video marketing strategy!
But beyond consumers wanting it, why exactly is it so important? Well, there’s an obvious answer—engagement—and a less obvious answer—it gives you valuable insights into the preferences and behavior of your target audience. Not only that but by providing a memorable customer experience, your brand is building stronger relationships with your clients while fostering loyalty and encouraging participation. So why not bring up integrating interactive content for your brand at your next digital marketing strategy meeting? You can thank us later!
If you haven’t identified this by now, everything we’ve been discussing so far relates to the rise of personalized experiences within digital marketing. Consumers want to feel like you’re speaking directly to them, not just to the masses, which is why things like video marketing and interactive content are so important. But there’s more to creating a personalized experience than putting out a poll every once in a while or making sure you do the latest TikTok trend in the office. Those are excellent strategies, don’t get us wrong, but in today’s digital age, which is so highly saturated with different forms of media, personalization is a way for brands to contextualize their messaging, offers, and experiences to deliver a unique customer journey based on the individual. So, how are many companies doing this?
Well, one way that companies are creating personalized experiences is by developing different customer profiles that help them know which type of experience is right for which type of client. Along these same lines, it’s always great to give your customers choices along their journey that help them land precisely where they want to go. Beyond this, you may also consider creating a customer-focused vision statement and training your employees to be customer-facing. That way, every touch point along the way has a personalized element that’s tailored toward the client. And finally, you might decide to simply ask your customers (and employees!) what they want to see and then integrate these suggestions into your digital marketing strategy.Tulip Media Group is an extremely professional partner to have working with you in your marketing endeavors. They feel like an extension of our own company as they dive deep to understand the workings of our company and market.
Overall, if you want to elevate your digital marketing efforts and not only know about the trends but be on the cutting edge of them, incorporating video marketing, interactive content, and personalized experiences in your digital marketing strategy is a good place to start. Although these are the three areas we’ve highlighted today, the real takeaway here is to learn about the trends and then get creative on how to use them to your advantage. No doubt, you’ve heard the adage “Cash is king.” Well, we’d like to introduce a spin on that: “Creativity is king.” In today’s fast-paced digital landscape, it’s important to flex your creativity skills and put your own unique spin on the current trends in order to stand out above your competitors and capture more clients.
If you’d still like more help bolstering your digital marketing efforts, reach out to our team of experts today by visiting www.tulipmediagroup.com.