The Melting Pot Podcast – Owning The Ink in Your Industry

EPISODE NOTES Andy is founder and CEO of Tulip Media, a very successful business combining digital and print media. This idea sprang from the ashes of his former business, Green Village Home and Garden – a home and garden shop in Canada. Like many people and businesses, Andy was hit hard by the global financial crisis of 2007, but he…

Read more

6 Steps to an Effective Content Marketing Strategy

By Andy Buyting, Founder & CEO Since we started Tulip Media a few years ago, we’ve continuously evolved and are consistently developing new strategies for our Client-Partners to use as we see what works and what doesn’t. While doing that, we’ve learned that, at the core, there are really 6 steps to an effective content marketing strategy that virtually any…

Read more

Optimizing the Buyer’s Journey

By Andy Buyting , Founder & CEO When most of us think about the products and/or services that we sell, we put a lot of thought into how we will market and gain awareness about our business. There are many vehicles to market your business – be it online marketing, traditional advertising, media (such as TV or radio), or content marketing.…

Read more

The 3 Pillars of Effective Content Marketing

by Andy Buyting, Tulip Media, Founder & CEO Seated in a half-moon lecture hall with sixty other fast-growth entrepreneurs, I was listening to round-the-clock speakers and authorities on business at the MIT Endicott House as part of MIT’s three-year program, Birthing of Giants. The speaker who stood out from the rest was Verne Harnish, New York Times best-selling author and…

Read more

Creating Videos That will Engage Your Audience

Every business wants to create engaging content. But what is your company doing when it comes to video content?  A solid content marketing strategy will incorporate both video and written content. By including both formats, you allow yourself to cast a wide net by speaking to the individual preferences of your customers. Video marketing is one of the best ways…

Read more

Share the Spotlight in Your Content Marketing Strategy

You’ve likely heard the idea that some content is better than no content. It’s no secret that content marketing is incredibly profitable when done right. But developing the right content marketing strategy requires high-quality writing to pull off. So, what do you do when you have the expertise, but struggle with writing?  We recommend you try the “Share the Spotlight”…

Read more

Maximizing the Impact of Video Marketing

Anyone who has spent much time on YouTube probably knows that the quality of a video can vary dramatically. What may surprise you, however, is that the actual content is typically not what causes people to think a video is worth watching or not. In fact, it is often the environment in which the video is filmed and the equipment that…

Read more

Outsourcing Your Content Marketing Isn’t Bad

Running a business requires you to juggle a lot of roles. You may handle sales, on-boarding clients, design work, dealing with suppliers, and all the day-to-day things. But keeping that up forever isn’t possible.  No one has time to do everything for their business – and no one is an expert in everything. Just like you’re great at what you…

Read more

Why a Content Marketing Strategy is the Key to Better ROIs

What does your company’s content marketing strategy look like? Many would define success as a measure of how profitable your business is. But success is better defined as knowing what you’re doing and having the skills to execute. Marketing is an important tool that many businesses rely on to generate leads, provide value, and increase revenues. Everyone is looking to…

Read more

When the Boss says “No” to New Marketing

by David Meerman Scott I frequently get emails and social media inquiries from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”.  People ask: “What can I do…

Read more