Beyond Likes: Measuring The Real Impact Of Social Media Campaigns It can be hard not to focus on how many likes your posts are getting—or worse, comparing yourself to other businesses on social media—but the truth is that there are so many other metrics you should be monitoring beyond simply the number of likes. It’s almost like our brains have…

Graphic Brilliance: Elevate Your Next Print Marketing Campaign Using Infographics Serious question: If a “picture is worth a thousand words,” how many words is an infographic worth? An infographic is more than a simple image. It’s a visual representation of statistics or data that allows you to present information quickly and clearly to your audience. If you’ve never used (or…

Spring Cleaning Your Social Media: 7 Must-Check Elements To Review This March Everyone’s heard of spring cleaning your home, but what about spring cleaning your social media? With people out of their winter daze and warmer weather ahead, it’s the perfect time to take advantage of this energy and have another look at your online presence. (Can’t remember the last…

Spring Cleaning For Your Print Strategy: Review, Refresh, And Re-Engage It’s everybody’s favorite time of year—spring! (Even if it’s not your fave, at least it’s not the dead of winter anymore.) And you know what that means—spring cleaning! You’ve heard of cleaning baseboards and wiping your walls, but what about spring cleaning for your print strategy? If you’re a business…

How AI Will Change the Way You Shop Thanks to artificial intelligence (AI), the way you shop, both online and offline, is rapidly evolving. Emerging features are revolutionizing the way you will interact with products and brands. If you’re wondering what to expect this coming year, here’s a look at how AI will change the way you shop, for the…

Email Marketing: Are You Spammy? Although emails have been around for more than 50 years, they’re still an integral part of our daily communications, with billions being sent every day worldwide. However, email users also face more sophisticated spam, phishing, and malware attacks than ever, forcing providers like Yahoo and Google to tighten their restrictions – —starting with bulk senders.…

Succinct & Striking: Mastering Short-and-Sweet Messaging for Maximum Impact “Don’t get cute or clever. Cute and clever language is almost always the enemy of clarity. Clarity sells, while cute and clever confuse.” – Donald Miller   Picture this: you’re sitting at home after a long day, scrolling your phone with the TV going while you’re talking to your spouse. Sounds pretty…

Print Marketing: A Hidden Gem for Effective Marketing In our current marketing landscape, which is seemingly controlled by digital channels, B2B companies are finding exceptional value in revitalizing the lost art of print marketing. Not only is it because print marketing helps deepen the relationships that B2B businesses hinge on but also because print provides a template for ongoing physical…

Our Favorite AI Tools for Business Marketing If you’re not using AI in your business marketing, you’re going to be replaced by someone who is. That’s the cold, hard truth. While you still need that human touch and intuition—that human creativity, strategy, and high-level thinking—everyone needs to embrace AI, not just in marketing but in whatever they’re doing in order…

Developing Dynamic Designs: How to Use the Psychology of Print for Your Next Marketing Campaign Did you know that recent studies show that our brains process images 60,000 times faster than they process text? If you apply this to business, it means that the design elements you use in your next print marketing campaign can (and will) have a significant…