By Andy Buyting, Founder & CEO, Tulip Media Group It was May of 2019 and I had just done something I never thought I would do. In a single afternoon, I had fired my entire sales team. At that time, our sales team had represented over half of our company. This was a scary moment for me and for everyone…
Congratulations to coauthors Erika MacLeod & Stacey Cowperthwaite for reaching Amazon bestseller status with, The Ultimate Culture: It’s about DNA, not Resume.
Tips and Tricks to Starting Your Pay-Per-Click Journey By Jessica Embree, Creative Director, Tulip Media Group How business is done has changed, but many have not adapted their business accordingly. Trade shows and face-to-face meetings are restricted and are now going virtual. With this “new normal,” your inbound sales strategy needs to pivot toward a different direction. In my…
By Andy Buyting, Founder & CEO, Tulip Media Group When talking marketing strategy, the digital attraction component is critical. Most of us—dare I say, all of us—need to have a very robust strategy when it comes to attracting people online. As we know, online is the only real venue for finding unlimited number of customers, and we all need to…
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Discombobulated dispersion. Days punctuated by Zoom meetings and cold coffee. You may be wondering how anyone could craft a coherent engagement at a time like this, but these trying times for the business world are not nearly as dire as they seem. This is a critical time for teams to remain…
By Erika MacLeod, Managing Editor & Publisher, Tulip Media Group At Tulip Media, we’re extremely lucky to have amazing team culture. It’s something we’re proud of and that we’ve been fortunate to transplant into the digital workplace. As a fairly small office, getting to know all of the fabulous people that make up our team isn’t challenging, and we recognize…
Overcoming Your Marketing Woes During and After a Pandemic By Jessica Embree, Creative Director, Tulip Media Group Marketing is never easy. It can be downright tricky. Today, businesses all over the world are facing a new hardship, COVID-19. This pandemic has transformed how we work, interact, and sell. Businesses are having to embrace the new norm by setting up e-commerce,…
Automating the Front End of Your Sales Funnel By Andy Buyting, Founder & CEO, Tulip Media Group Business is not as usual in this new pandemic world. With tradeshows and conferences being cancelled through to the end of the year, and conventional sales tactics such as sales calls and client presentations being restricted, most of us are being forced to…
Thought leader, author, and Scaling Up coach Andy Buyting joins Thursday’s Daily Dose of Advice to discuss opportunities and challenges companies face as they prepare to reopen in the coming weeks.
Digital and print marketing are key components of an overall marketing strategy. With so many options, how are business owners to choose? In this episode, Adam Torres and Andy Buyting, Founder & CEO of Tulip Media Group, explore digital and print marketing strategies for business owners.
