By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Discombobulated dispersion. Days punctuated by Zoom meetings and cold coffee. You may be wondering how anyone could craft a coherent engagement at a time like this, but these trying times for the business world are not nearly as dire as they seem. This is a critical time for teams to remain…
By Erika MacLeod, Managing Editor & Publisher, Tulip Media Group At Tulip Media, we’re extremely lucky to have amazing team culture. It’s something we’re proud of and that we’ve been fortunate to transplant into the digital workplace. As a fairly small office, getting to know all of the fabulous people that make up our team isn’t challenging, and we recognize…
Overcoming Your Marketing Woes During and After a Pandemic By Jessica Embree, Creative Director, Tulip Media Group Marketing is never easy. It can be downright tricky. Today, businesses all over the world are facing a new hardship, COVID-19. This pandemic has transformed how we work, interact, and sell. Businesses are having to embrace the new norm by setting up e-commerce,…
Thought leader, author, and Scaling Up coach Andy Buyting joins Thursday’s Daily Dose of Advice to discuss opportunities and challenges companies face as they prepare to reopen in the coming weeks.
Digital and print marketing are key components of an overall marketing strategy. With so many options, how are business owners to choose? In this episode, Adam Torres and Andy Buyting, Founder & CEO of Tulip Media Group, explore digital and print marketing strategies for business owners.
Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers! Andy Buyting is an established thought leader in the world of content marketing and brand positioning. He is a TEDx speaker and the author of two books: The…
EPISODE NOTES Andy is founder and CEO of Tulip Media, a very successful business combining digital and print media. This idea sprang from the ashes of his former business, Green Village Home and Garden – a home and garden shop in Canada. Like many people and businesses, Andy was hit hard by the global financial crisis of 2007, but he…
By Andy Buyting, Founder & CEO Since we started Tulip Media a few years ago, we’ve continuously evolved and are consistently developing new strategies for our Client-Partners to use as we see what works and what doesn’t. While doing that, we’ve learned that, at the core, there are really 6 steps to an effective content marketing strategy that virtually any…
By Andy Buyting, Founder & CEO Both new businesses and existing smaller businesses typically have one thing in common: they want to grow fast. Fast growth, of course, is not something as easy to accomplish as it is to aspire to. One issue that business owners and stockholders often do not take into account, however, is the problems that a…
In business, sometimes we think about sales and marketing together and sometimes we separate them. In theory, sales and marketing should work together hand in hand, but the reality is that, oftentimes, they don’t. Oftentimes we find a missed step between the two. I’m going to help bridge that with the following six steps for aligning sales and marketing. In…
