Are you looking to make your own magazine? Did you know it is a simple and cost-effective way to grab the attention of niche demographics? Capitalizing on print as a marketing medium is a powerful strategy for capturing niche markets beyond the web. Did you know that your magazine could pay for itself before it’s ever printed? Let me show…
Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers! Andy Buyting is an established thought leader in the world of content marketing and brand positioning. He is a TEDx speaker and the author of two books: The…
EPISODE NOTES Andy is founder and CEO of Tulip Media, a very successful business combining digital and print media. This idea sprang from the ashes of his former business, Green Village Home and Garden – a home and garden shop in Canada. Like many people and businesses, Andy was hit hard by the global financial crisis of 2007, but he…
By Andy Buyting, Founder & CEO Since we started Tulip Media a few years ago, we’ve continuously evolved and are consistently developing new strategies for our Client-Partners to use as we see what works and what doesn’t. While doing that, we’ve learned that, at the core, there are really 6 steps to an effective content marketing strategy that virtually any…
By Andy Buyting , Founder & CEO When most of us think about the products and/or services that we sell, we put a lot of thought into how we will market and gain awareness about our business. There are many vehicles to market your business – be it online marketing, traditional advertising, media (such as TV or radio), or content marketing.…
by Andy Buyting, Tulip Media, Founder & CEO Seated in a half-moon lecture hall with sixty other fast-growth entrepreneurs, I was listening to round-the-clock speakers and authorities on business at the MIT Endicott House as part of MIT’s three-year program, Birthing of Giants. The speaker who stood out from the rest was Verne Harnish, New York Times best-selling author and…
Every business wants to create engaging content. But what is your company doing when it comes to video content? A solid content marketing strategy will incorporate both video and written content. By including both formats, you allow yourself to cast a wide net by speaking to the individual preferences of your customers. Video marketing is one of the best ways…
You’ve likely heard the idea that some content is better than no content. It’s no secret that content marketing is incredibly profitable when done right. But developing the right content marketing strategy requires high-quality writing to pull off. So, what do you do when you have the expertise, but struggle with writing? We recommend you try the “Share the Spotlight”…
Anyone who has spent much time on YouTube probably knows that the quality of a video can vary dramatically. What may surprise you, however, is that the actual content is typically not what causes people to think a video is worth watching or not. In fact, it is often the environment in which the video is filmed and the equipment that…
Running a business requires you to juggle a lot of roles. You may handle sales, on-boarding clients, design work, dealing with suppliers, and all the day-to-day things. But keeping that up forever isn’t possible. No one has time to do everything for their business – and no one is an expert in everything. Just like you’re great at what you…
