Marketing Horror Stories

Marketing Horror Stories: The Bad and The Ugly By Jessica Embree, Creative Director at Tulip Media Group At Tulip Media Group, our mission is to provide Client-Partners with the tools and strategies to ultimately be successful in their marketing initiatives. But along the way, we’ve also heard some horror stories that could only be described as the bad and the…

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Disney: Creating A Culture Of Happiness

Disney: Creating A Culture Of Happiness By Erika MacLeod, Managing Editor at Tulip Media Group Founded in 1923 by brothers Roy and Walt Disney, Disney has become the largest and most profitable media and entertainment organization in the world. With over 330 retail stores, four Disney cruises, 12 theme parks, and special attractions like Disney on Broadway, it has been…

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6 Steps for Aligning Sales and Marketing

In business, sometimes we think about sales and marketing together and sometimes we separate them. In theory, sales and marketing should work together hand in hand, but the reality is that, oftentimes, they don’t. Oftentimes we find a missed step between the two. I’m going to help bridge that with the following six steps for aligning sales and marketing. In…

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The 3 Pillars of Effective Content Marketing

by Andy Buyting, Tulip Media, Founder & CEO Seated in a half-moon lecture hall with sixty other fast-growth entrepreneurs, I was listening to round-the-clock speakers and authorities on business at the MIT Endicott House as part of MIT’s three-year program, Birthing of Giants. The speaker who stood out from the rest was Verne Harnish, New York Times best-selling author and…

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Creating Videos That will Engage Your Audience

Every business wants to create engaging content. But what is your company doing when it comes to video content?  A solid content marketing strategy will incorporate both video and written content. By including both formats, you allow yourself to cast a wide net by speaking to the individual preferences of your customers. Video marketing is one of the best ways…

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Share the Spotlight in Your Content Marketing Strategy

You’ve likely heard the idea that some content is better than no content. It’s no secret that content marketing is incredibly profitable when done right. But developing the right content marketing strategy requires high-quality writing to pull off. So, what do you do when you have the expertise, but struggle with writing?  We recommend you try the “Share the Spotlight”…

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Maximizing the Impact of Video Marketing

Anyone who has spent much time on YouTube probably knows that the quality of a video can vary dramatically. What may surprise you, however, is that the actual content is typically not what causes people to think a video is worth watching or not. In fact, it is often the environment in which the video is filmed and the equipment that…

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Outsourcing Your Content Marketing Isn’t Bad

Running a business requires you to juggle a lot of roles. You may handle sales, on-boarding clients, design work, dealing with suppliers, and all the day-to-day things. But keeping that up forever isn’t possible.  No one has time to do everything for their business – and no one is an expert in everything. Just like you’re great at what you…

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Looking to Improve Your Credibility?

Credibility is something that most business owners strive to achieve. But finding the right ways to make yourself appear credible is one area where some business owners struggle. Building credibility isn’t impossible. You just need to create positive interactions with those around you. Building credibility in business is done through working relationships and dealing with clients, customers, and business partners.…

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Why a Content Marketing Strategy is the Key to Better ROIs

What does your company’s content marketing strategy look like? Many would define success as a measure of how profitable your business is. But success is better defined as knowing what you’re doing and having the skills to execute. Marketing is an important tool that many businesses rely on to generate leads, provide value, and increase revenues. Everyone is looking to…

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