Why Should B2B Companies Invest in a Custom Magazine? Quick AnswerB2B companies use custom magazines to build authority, nurture long sales cycles, and deepen relationships with decision-makers. Unlike digital ads or cold outreach, a magazine positions your brand as a trusted expert while providing long-form value that earns attention and credibility in competitive markets. What Makes a Magazine Effective for…
How Is AI Reshaping Content Strategy—and Where Does Print Still Lead? Quick AnswerAI is accelerating content production, personalization, and analytics across digital channels, but it also contributes to content overload and trust fatigue. In this landscape, print stands out by delivering curated, high-trust, human-centred content that cuts through noise. The smartest content strategies in 2025 blend AI-driven efficiency with the…
Why Should Universities Publish a Custom Magazine? Quick AnswerCustom magazines help universities strengthen alumni relationships, boost donor engagement, and reinforce brand prestige. Print magazines cut through digital fatigue and provide a tangible, high-impact way to tell the university’s story by celebrating achievements, spotlighting people, and deepening loyalty across generations. Why Print Still Works in Higher Education Emails get deleted. Social…
Tulip Media Group Client-Partners Win Platinum and Gold at the 2026 Hermes Creative Awards Five Client-Partners recognized for custom magazine publishing excellence Fredericton, NB — Tulip Media Group is proud to announce that five of its Client-Partners have been recognized at the 2026 Hermes Creative Awards, earning two Platinum awards and one Gold award across three custom magazine entries. The…
How Do You Build a Quarterly Marketing Calendar Around Your Custom Magazine? Quick Answer To build a quarterly marketing calendar around your magazine, use the magazine as your anchor content, then repurpose articles, stories, and visuals across email, social media, blog posts, and sales enablement tools. This approach streamlines planning, reinforces consistent messaging, and multiplies the value of your investment.…
AI’s Benefits and Boundaries The New Era Of Marketing Content: AI’s Benefits & Boundaries AI tools have become increasingly prevalent in marketing content in 2025, streamlining the writing process and enabling teams to scale up their output. However, as artificial intelligence reshapes the landscape of content creation, it’s essential to acknowledge both its limitations and the editorial guidelines that professionals…
Why Printed Magazines Beat Digital Fatigue Crushed By Clicks: Why Printed Magazines Beat Digital Fatigue Marketing teams everywhere are struggling under a silent epidemic: digital fatigue. Scroll through any social media feed or inbox, and it’s obvious people are drowning in ads. Sponsored posts, pop-ups, algorithm-driven video reels, and relentless display banners compete for consumers’ attention every second. But how…
Social Media Keeps Changing Social Media Keeps Changing, But Magazines Don’t (And Never Will) The social media marketing landscape in 2025 is undergoing significant changes due to constant algorithm updates, advancements in artificial intelligence, user fatigue, and an unexpected resurgence of nostalgia and analog formats. As both brands and users adjust, the distinctions between digital and analog, authentic and artificial,…
A Showcase of Bold Print Campaigns Printed To Last: A Showcase Of Bold Campaigns In a sea of scrolls and swipes, a handful of print campaigns still stops us cold. These campaigns are not ours but rather are examples of how brands continue to reinvent physical media with precision and purpose. Each campaign trades volume for vision, earning its place…
What Makes a Magazine Visually Appealing Good Design is C.R.A.P.: What Makes A Magazine Visually Appealing A truly great magazine doesn’t just deliver stories; it invites you in before you’ve even turned the first page. The look and feel of a publication play a decisive role in how readers connect with it. From the cover to the closing pages, design…
