In business, sometimes we think about sales and marketing together and sometimes we separate them. In theory, sales and marketing should work together hand in hand, but the reality is that, oftentimes, they don’t. Oftentimes we find a missed step between the two. I’m going to help bridge that with the following six steps for aligning sales and marketing. In…
by Andy Buyting, Tulip Media, Founder & CEO Seated in a half-moon lecture hall with sixty other fast-growth entrepreneurs, I was listening to round-the-clock speakers and authorities on business at the MIT Endicott House as part of MIT’s three-year program, Birthing of Giants. The speaker who stood out from the rest was Verne Harnish, New York Times best-selling author and…
Every business wants to create engaging content. But what is your company doing when it comes to video content? A solid content marketing strategy will incorporate both video and written content. By including both formats, you allow yourself to cast a wide net by speaking to the individual preferences of your customers. Video marketing is one of the best ways…
You’ve likely heard the idea that some content is better than no content. It’s no secret that content marketing is incredibly profitable when done right. But developing the right content marketing strategy requires high-quality writing to pull off. So, what do you do when you have the expertise, but struggle with writing? We recommend you try the “Share the Spotlight”…
Anyone who has spent much time on YouTube probably knows that the quality of a video can vary dramatically. What may surprise you, however, is that the actual content is typically not what causes people to think a video is worth watching or not. In fact, it is often the environment in which the video is filmed and the equipment that…
Running a business requires you to juggle a lot of roles. You may handle sales, on-boarding clients, design work, dealing with suppliers, and all the day-to-day things. But keeping that up forever isn’t possible. No one has time to do everything for their business – and no one is an expert in everything. Just like you’re great at what you…
Credibility is something that most business owners strive to achieve. But finding the right ways to make yourself appear credible is one area where some business owners struggle. Building credibility isn’t impossible. You just need to create positive interactions with those around you. Building credibility in business is done through working relationships and dealing with clients, customers, and business partners.…
What does your company’s content marketing strategy look like? Many would define success as a measure of how profitable your business is. But success is better defined as knowing what you’re doing and having the skills to execute. Marketing is an important tool that many businesses rely on to generate leads, provide value, and increase revenues. Everyone is looking to…
by David Meerman Scott I frequently get emails and social media inquiries from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”. People ask: “What can I do…
John DiJulius is a lot of things. He is a writer, a family man, a customer service guru, and a loyal leader. Underneath all of those titles are the core principles that make him who he is, and examining parts of his daily routine and the way he goes about accomplishing his goals puts those principles on full display. Family has…
