Overcoming Your Marketing Woes During and After a Pandemic By Jessica Embree, Creative Director, Tulip Media Group Marketing is never easy. It can be downright tricky. Today, businesses all over the world are facing a new hardship, COVID-19. This pandemic has transformed how we work, interact, and sell. Businesses are having to embrace the new norm by setting up e-commerce,…
Automating the Front End of Your Sales Funnel By Andy Buyting, Founder & CEO, Tulip Media Group Business is not as usual in this new pandemic world. With tradeshows and conferences being cancelled through to the end of the year, and conventional sales tactics such as sales calls and client presentations being restricted, most of us are being forced to…
During periods of economic turbulence, an increased need for strong communication creates a lot of potential to leverage integrated marketing techniques. A real opportunity presents itself for a company that increases its focus on communication and marketing during any kind of a downturn or period of difficulty. Whether you are forging new communication channels with other companies B2B or sharing the industry latest…
In our line of business (i.e. content marketing), this question comes up regularly. Is print marketing dead? Although the role of print in content marketing has indeed changed over the last couple of decades, the simple answer to this question is no, print marketing is not dead. At Tulip Media, we actively promote print marketing to all of our Client-Partners.…
Are you looking to make your own magazine? Did you know it is a simple and cost-effective way to grab the attention of niche demographics? Capitalizing on print as a marketing medium is a powerful strategy for capturing niche markets beyond the web. Did you know that your magazine could pay for itself before it’s ever printed? Let me show…
Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers! Andy Buyting is an established thought leader in the world of content marketing and brand positioning. He is a TEDx speaker and the author of two books: The…
EPISODE NOTES Andy is founder and CEO of Tulip Media, a very successful business combining digital and print media. This idea sprang from the ashes of his former business, Green Village Home and Garden – a home and garden shop in Canada. Like many people and businesses, Andy was hit hard by the global financial crisis of 2007, but he…
By Andy Buyting, Founder & CEO Usually when we think about marketing, we think about how to reach potential customers in a way that will attract them to our business with the intent of driving sales. While marketing is primarily thought of through the lens of sales and growing revenues, it really can be so much more. At the core,…
By Andy Buyting, Founder & CEO Having a job that pays well and has good prospects is no longer enough to keep workers engaged and committed. The millennial generation is coming of age and expects a workplace that contributes positively to their work-life balance. This means injecting fun into your company culture, a feat which is possible without affecting your…
By Andy Buyting, Founder & CEO Since we started Tulip Media a few years ago, we’ve continuously evolved and are consistently developing new strategies for our Client-Partners to use as we see what works and what doesn’t. While doing that, we’ve learned that, at the core, there are really 6 steps to an effective content marketing strategy that virtually any…
