The Power Of Print Marketing

Print marketing creates an opportunity to slow them down. The reality is that print is tangible, it is credible, and it’s more engaging than anything found online.

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You’ve Got A New Lead. Now What?

In this article, we’re going to talk about how to nurture those leads once marketing delivers them and increase your chance of securing the sale.

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A Look Into The Heart of Homestead Road

In the second quarter of 2021, Homestead Road was successful in increasing their qualified pay-per-click leads by 79% while saving an annualized amount of over $50,000 due to Google optimizations.

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So You Want to Be Customer Centric

Customer centricity is a growing trend for businesses. More and more companies are realizing that to drive sales, the focus needs to be on the customer.

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Painted Pictures

A Visualizing Technique For Companies. The painted picture exercise is a practical tool for sharing your vision with your team.

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Using Reports & Dashboards In Your Marketing Strategy

Dashboarding and reporting help us hold ourselves accountable with our Client-Partners for the marketing strategies we’ve developed together.

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Exploring the Tremendous Zappos Culture

This quarter, I’ve read three books on Zappos, an online shoe and clothing retailer based in Nevada.

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Conversions Soar At Waypoint Insurance

Since starting our SMarketing program only three months ago, we’ve seen an 8.9% increase in organic growth with 161 qualified leads generated, 855 contact forms submitted, and $241,500 in potential premiums.

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Strategic Marketing Through Quarterly Planning

Let’s say you’ve successfully gone through the process of identifying your business strategy, you’ve developed an effective marketing strategy, and you’re now ready to launch.

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Increase Productivity by Investing in Your Employees

By Stacey Cowperthwaite, VP of Everything, Tulip Media Group Your employees are your most valuable asset. No company resource has as much power to improve profit margins as they do. When your employees are at their most productive, the company as a whole achieves optimal performance. Not only does high employee productivity contribute to healthy profit margins but it also…

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