When I speak to them about what an effective marketing strategy might look like, we don’t even talk about marketing for the first half of the conversation. What we focus on first is their business strategy.
When I speak to them about what an effective marketing strategy might look like, we don’t even talk about marketing for the first half of the conversation. What we focus on first is their business strategy.
Your lead-generating, downloadable PDF should have an interesting title that attracts potential customers and demonstrates its added value.
Despite the convenience of not having to commute, working from your home office can leave you feeling out of touch and struggling to keep tabs on your team’s mental health.
Social media has gained immense popularity in the last eighteen months. It has become vital to take advantage of social media trends if you want to remain competitive in today’s market.
After Deeley Insurance Group embarked on a yearlong identity exploration, Tulip Media was instrumental in conveying their new brand and optimistic energy.
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group At Tulip Media Group, we’re always learning. It’s what drives us. Our thirst for knowledge is at the heart of everything we do. We don’t get stuck in old ways of doing things. We are constantly on the hunt for new and exciting ways to become more efficient, more engaged, more…
By Heather Crossman, Lead Designer, Tulip Media Group From a very young age, we’re taught to explore color. Having children of my own, I’ve always encouraged them to explore every color of the rainbow, from pinks and blues to greys and browns. No colors are “girl” colors or “boy” colors. They aren’t scared of bright colors or of dark colors,…
By Andy Buyting, Founder & CEO, Tulip Media Group As we head into a new year, I think it’s safe to say we’re all looking forward to having a fresh start and a new outlook for our businesses. I believe those of us who have strategically survived COVID are feeling optimistic about the future and getting things somewhat back to…
By Erika MacLeod, Managing Editor, Tulip Media Group Renowned thought leader Jack Daly is a valued contributor and friend to Tulip Media. Jack’s philosophy about company culture is that it’s either created by design or by default. In other words, you either make it happen or it happens on its own. Jack illustrates this point using a gardening metaphor. Your…
By Jessica Embree, Creative Director, Tulip Media Group One of the biggest mistakes that marketers make is forgetting to include calls to action in their promotional content. Calls to action are not only important to include on your website but they should also be integrated into every single blog and social media post you publish. The reason is simple: your…
