Beyond Impressions: Understanding The True ROI Of Print Marketing As a savvy businessperson, you know that determining your ROI for your digital marketing efforts is fairly straightforward—often, the stats and metrics are easily populated for you. But what about calculating your ROI for your print marketing efforts? While it is a more nebulous concept, there are some key things you…
When Print Meets Digital: The Power Of Multichannel Marketing Campaigns In today’s competitive business world, it’s more important than ever to stay top of mind with your audience while also actively targeting and acquiring new clients. But what’s the best way to do this? Well, one thing you can do is review and optimize your multichannel marketing strategy. You might…
Social Media Strategy 101: Building A Foundation For Success As a business, much of your online presence hinges on social media. You’ve got a great website, sure, but no one is going to see it if you don’t disseminate it, right? That’s right. And there’s no better way to do this quickly than by establishing your business on popular social…
What’s Hot In The World Of Print Publishing The world of print publishing is “bumping” (that’s slang for a lively, energetic, and exciting atmosphere) again. As a digital and print marketing strategist, we’ve had the fantastic opportunity to welcome many of you on board into this world with a tailored print strategy. For those of you who have not yet…
Beyond Likes: Measuring The Real Impact Of Social Media Campaigns It can be hard not to focus on how many likes your posts are getting—or worse, comparing yourself to other businesses on social media—but the truth is that there are so many other metrics you should be monitoring beyond simply the number of likes. It’s almost like our brains have…
Graphic Brilliance: Elevate Your Next Print Marketing Campaign Using Infographics Serious question: If a “picture is worth a thousand words,” how many words is an infographic worth? An infographic is more than a simple image. It’s a visual representation of statistics or data that allows you to present information quickly and clearly to your audience. If you’ve never used (or…
Spring Cleaning Your Social Media: 7 Must-Check Elements To Review This March Everyone’s heard of spring cleaning your home, but what about spring cleaning your social media? With people out of their winter daze and warmer weather ahead, it’s the perfect time to take advantage of this energy and have another look at your online presence. (Can’t remember the last…
Spring Cleaning For Your Print Strategy: Review, Refresh, And Re-Engage It’s everybody’s favorite time of year—spring! (Even if it’s not your fave, at least it’s not the dead of winter anymore.) And you know what that means—spring cleaning! You’ve heard of cleaning baseboards and wiping your walls, but what about spring cleaning for your print strategy? If you’re a business…
How AI Will Change the Way You Shop Thanks to artificial intelligence (AI), the way you shop, both online and offline, is rapidly evolving. Emerging features are revolutionizing the way you will interact with products and brands. If you’re wondering what to expect this coming year, here’s a look at how AI will change the way you shop, for the…
Email Marketing: Are You Spammy? Although emails have been around for more than 50 years, they’re still an integral part of our daily communications, with billions being sent every day worldwide. However, email users also face more sophisticated spam, phishing, and malware attacks than ever, forcing providers like Yahoo and Google to tighten their restrictions – —starting with bulk senders.…
