Your Website Might Look Good, But Is It Doing Its Job? Five Essentials Every Site Needs to Gain Real Traction (And a Brutally Honest Look at What Works and What Doesn’t) Your website isn’t just a digital storefront. It’s your handshake, your elevator pitch, your proof of life. It’s what people check out when they Google you at 11:00 PM.…
Building A Recognizable Brand Across Platforms You don’t need to be everywhere, but you do need to be the same everywhere. Consistency isn’t a buzzword. It’s a strategy. The kind that builds trust, drives authority, and makes your brand unmistakable, whether someone finds you on LinkedIn, your website, or any other channel. In an attention-fragmented world, the brands that rise…
How Real Voices Drive Real Results Authenticity isn’t a trend. It’s a growth strategy. In a digital landscape flooded with templated messaging, staged stock photos, and recycled slogans, audiences have developed a sharp eye and an even sharper filter. They don’t just scroll past inauthentic content. They actively distrust it. That’s why authenticity has become one of the most valuable…
Why AI Can’t (And Shouldn’t) Replace You AI is impressive, no question. It can streamline your workflow, automate repetitive tasks, generate content ideas, and crunch data in ways humans never could. It’s fast, efficient, and incredibly powerful. But for all its strengths, AI can’t do the one thing that truly matters in marketing: build human connection. At Tulip Media Group,…
From Clicks To Clients: How To Master Micro-Moments We live in an era of immediacy. The average person picks up their smartphone hundreds of times each day, and each interaction represents a potential decision point—a moment where they want to know something, go somewhere, do something, or buy now. These aren’t just habits. They’re micro-moments—the critical, split-second interactions consumers turn…
In business, sometimes we think about sales and marketing together and sometimes we separate them. In theory, sales and marketing should work together hand in hand, but the reality is that, oftentimes, they don’t. Oftentimes we find a missed step between the two. I’m going to help bridge that with the following six steps for aligning sales and marketing. In…
by Andy Buyting, Tulip Media, Founder & CEO Seated in a half-moon lecture hall with sixty other fast-growth entrepreneurs, I was listening to round-the-clock speakers and authorities on business at the MIT Endicott House as part of MIT’s three-year program, Birthing of Giants. The speaker who stood out from the rest was Verne Harnish, New York Times best-selling author and…
Every business wants to create engaging content. But what is your company doing when it comes to video content? A solid content marketing strategy will incorporate both video and written content. By including both formats, you allow yourself to cast a wide net by speaking to the individual preferences of your customers. Video marketing is one of the best ways…
You’ve likely heard the idea that some content is better than no content. It’s no secret that content marketing is incredibly profitable when done right. But developing the right content marketing strategy requires high-quality writing to pull off. So, what do you do when you have the expertise, but struggle with writing? We recommend you try the “Share the Spotlight”…
Anyone who has spent much time on YouTube probably knows that the quality of a video can vary dramatically. What may surprise you, however, is that the actual content is typically not what causes people to think a video is worth watching or not. In fact, it is often the environment in which the video is filmed and the equipment that…
