What does your company’s content marketing strategy look like? Many would define success as a measure of how profitable your business is. But success is better defined as knowing what you’re doing and having the skills to execute. Marketing is an important tool that many businesses rely on to generate leads, provide value, and increase revenues. Everyone is looking to…
by David Meerman Scott I frequently get emails and social media inquiries from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”. People ask: “What can I do…
John DiJulius is a lot of things. He is a writer, a family man, a customer service guru, and a loyal leader. Underneath all of those titles are the core principles that make him who he is, and examining parts of his daily routine and the way he goes about accomplishing his goals puts those principles on full display. Family has…
Brand Humanization: Transparency vs Authenticity As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? What…
