Social media has gained immense popularity in the last eighteen months. It has become vital to take advantage of social media trends if you want to remain competitive in today’s market.
Social media has gained immense popularity in the last eighteen months. It has become vital to take advantage of social media trends if you want to remain competitive in today’s market.
After Deeley Insurance Group embarked on a yearlong identity exploration, Tulip Media was instrumental in conveying their new brand and optimistic energy.
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group At Tulip Media Group, we’re always learning. It’s what drives us. Our thirst for knowledge is at the heart of everything we do. We don’t get stuck in old ways of doing things. We are constantly on the hunt for new and exciting ways to become more efficient, more engaged, more…
By Heather Crossman, Lead Designer, Tulip Media Group From a very young age, we’re taught to explore color. Having children of my own, I’ve always encouraged them to explore every color of the rainbow, from pinks and blues to greys and browns. No colors are “girl” colors or “boy” colors. They aren’t scared of bright colors or of dark colors,…
By Andy Buyting, Founder & CEO, Tulip Media Group As we head into a new year, I think it’s safe to say we’re all looking forward to having a fresh start and a new outlook for our businesses. I believe those of us who have strategically survived COVID are feeling optimistic about the future and getting things somewhat back to…
By Erika MacLeod, Managing Editor, Tulip Media Group Renowned thought leader Jack Daly is a valued contributor and friend to Tulip Media. Jack’s philosophy about company culture is that it’s either created by design or by default. In other words, you either make it happen or it happens on its own. Jack illustrates this point using a gardening metaphor. Your…
By Jessica Embree, Creative Director, Tulip Media Group One of the biggest mistakes that marketers make is forgetting to include calls to action in their promotional content. Calls to action are not only important to include on your website but they should also be integrated into every single blog and social media post you publish. The reason is simple: your…
By Stacey Cowperthwaite, VP of Everything, Tulip Media Group When friend and partner of Tulip Media Group Heidi Huettner suggested at our May 13, 2020, quarterly strategy meeting that we write a book, we thought she was crazy. Not only would this have seemed far-fetched in a healthy economic climate, but we were in the middle of a pandemic! Regardless,…
By Andy Buyting, Founder & CEO, Tulip Media Group It was May of 2019 and I had just done something I never thought I would do. In a single afternoon, I had fired my entire sales team. At that time, our sales team had represented over half of our company. This was a scary moment for me and for everyone…
Congratulations to coauthors Erika MacLeod & Stacey Cowperthwaite for reaching Amazon bestseller status with, The Ultimate Culture: It’s about DNA, not Resume.
