How Can Sales Teams Use Custom Magazines as a Closing Tool? Quick Answer Sales teams use custom magazines as powerful leave-behinds and conversation tools that build trust, differentiate the brand, and keep the door open in long sales cycles. Unlike digital assets that are skimmed or ignored, a print magazine demonstrates expertise, stays on desks, and drives follow-up opportunities without…
How to Keep Your Magazine Relevant Without Losing Its Soul Let’s be honest, publishing isn’t what it used to be. Between endless scrolling, fleeting attention spans, and the pressure to “go digital or die,” a lot of magazines are losing their grip. But here’s the thing: magazines still have power when done right. Real power. People are craving depth, curation,…
The Data Behind Why Tangible Media Still Matters We live in a world that is addicted to screens. Scroll, click, swipe, repeat. Ads follow us everywhere, inboxes overflow, and most of it barely registers. In the middle of all that noise, print doesn’t just stand out, it stands its ground. Far from being outdated, print is proving to be one…
Print vs. Digital in 2025: Which Drives More Trust? Quick AnswerIn 2025, print continues to outperform digital in perceived trust, attention span, and message retention. While digital offers reach and speed, print offers credibility and focus. For businesses seeking to establish authority and long-term brand equity, a well-crafted print piece, such as a custom magazine, cuts through the noise and…
What Does a Turnkey Custom Magazine Campaign Include? Quick AnswerA turnkey custom magazine campaign encompasses strategy, content creation, graphic design, printing, and distribution, all managed from start to finish by a single provider. It’s a hands-free way for businesses and associations to produce a professional, branded publication without adding internal workload. What Does “Turnkey” Mean in Print Marketing? In the…
Stop Letting Sales Slip Through the Cracks Five Essentials Every Site Needs to Gain Real Traction (And a Brutally Honest Look at What Works and What Doesn’t) Your website isn’t just a digital storefront. It’s your handshake, your elevator pitch, your proof of life. It’s what people check out when they Google you at 11:00 PM. If it doesn’t instantly…
Your Website Might Look Good, But Is It Doing Its Job? Five Essentials Every Site Needs to Gain Real Traction (And a Brutally Honest Look at What Works and What Doesn’t) Your website isn’t just a digital storefront. It’s your handshake, your elevator pitch, your proof of life. It’s what people check out when they Google you at 11:00 PM.…
Building A Recognizable Brand Across Platforms You don’t need to be everywhere, but you do need to be the same everywhere. Consistency isn’t a buzzword. It’s a strategy. The kind that builds trust, drives authority, and makes your brand unmistakable, whether someone finds you on LinkedIn, your website, or any other channel. In an attention-fragmented world, the brands that rise…
How Real Voices Drive Real Results Authenticity isn’t a trend. It’s a growth strategy. In a digital landscape flooded with templated messaging, staged stock photos, and recycled slogans, audiences have developed a sharp eye and an even sharper filter. They don’t just scroll past inauthentic content. They actively distrust it. That’s why authenticity has become one of the most valuable…
Why AI Can’t (And Shouldn’t) Replace You AI is impressive, no question. It can streamline your workflow, automate repetitive tasks, generate content ideas, and crunch data in ways humans never could. It’s fast, efficient, and incredibly powerful. But for all its strengths, AI can’t do the one thing that truly matters in marketing: build human connection. At Tulip Media Group,…
