Ever feel like the moment you sit down to write your next magazine article, it’s like someone erased all your great ideas and left you sitting there staring at a blank page? We’ve all been there, and when this happens, it can be frustrating, to say the least. But, what if all the content ideas you needed were actually right under your nose all along? Spoiler alert—they are! So, here are a bunch of different suggestions for what to do when you run out of content ideas for your magazine so you won’t ever be left story-less again.

Revisit Old Content

To begin, we’re starting with arguably the most obvious (and often most under-utilized) strategy: revisit your old content. You’ll first need to identify any older posts that can be updated with new information, perspectives, or trends. However, we also suggest you take it one step further and look at different content or media formats you’ve recently published. For example, was there a relevant podcast you took part in that you could highlight ideas from? Or perhaps you posted a video on social media that you’d like to expand into a magazine article. Either way, repurposing old content is a good place to start whenever you’re stuck!

Innovative design concepts like arranging your content in the shape of a summer motif can make your summer-themed ads even more appealing. Bright, eye-catching colors that evoke warmth and energy are perfect for summer. Incorporate elements like the sun, water, ice cream, and beach scenes to create a seasonal vibe that resonates with your audience.

Pro Tip: Still blanking on content ideas? Try a free, online content idea generator like HubSpot’s Blog Ideas Generator or Answer The Public.

Engage With Your Audience

When you’re trying to create content that resonates with your ideal audience, sometimes one of the best things you can do is simply ask them what they want to see! By engaging with your audience, whether it be through surveys, social media polls, or reading their comments, you can begin to identify any common questions or suggestions that may be worth addressing in your next article. You may even offer an incentive for their feedback, such as a coupon or other reward to encourage further brand interaction.

Pro Tip: Another way to engage with your audience is by utilizing user-generated content. For example, is there any success story or client feedback you could showcase?

Leverage Trends And Current Events

Another suggestion for those times when you’re struggling with content ideas is to see if there are any trends or current events you could leverage in your article. Are there any recent developments or news in your industry you could discuss? Maybe there’s a seasonal trend or annual event that’s relevant to your organization? For instance, if your magazine focuses on technology, you should regularly update your readers on the latest tech innovations, product launches, or major company moves. To maintain credibility, ensure that your news sources are reliable and that you verify all information before publishing.

Pro Tip: Use tools like Google Trends to find out what topics are currently popular in your industry!

Highlight Personal Experiences

If revisiting old content, asking your audience, or utilizing industry trends has still left you staring at a blank Word document, then it might be time to look inward and consider highlighting some of your personal experiences. While this may sound scary, it doesn’t have to be. You could share some behind-the-scenes content about one of your projects, or maybe there’s a hard lesson you learned in the industry you’d like to discuss. Remember, some of the best articles are the ones that are authentic and insightful—and if you can hit both, you’re golden.

Pro Tip: Things like industry events, forums, or even your professional partnerships can be great opportunities to find content ideas! Ask yourself: What are people talking about, and how can I add to this conversation using my industry expertise?

Final Thoughts

We hope this article has given you a new perspective on how you can approach your next magazine article to generate engaging and impactful content. Although we can’t promise you’ll never struggle with writer’s block again, at least you have a comprehensive list of suggestions to help you find and create your next content piece! However, if you’re still thinking, ‘“There’s got to be an easier way.,’ ” you’re right—there is!

At Tulip Media Group, our print marketing program features professional ghostwriters who will transform your ideas into meticulously crafted magazine articles. No more worrying about punctuation, grammar, or if your ideas make sense. You simply complete a quick interview with one of our team members to discuss what you’d like the article to cover, and our ghostwriters take care of the rest!

If you’re interested in learning more about our print marketing program, speak with one of our experts today by visiting TulipMediaGroup.com.