Quick Claimers Discovers the Power of Print Through Tulip Media

When Quick Claimers Medical Billing set out to refine its marketing strategy, founder Rosebell Murigu knew she wanted something different from traditional digital outreach. Like many professionals today, she was looking for a marketing approach that stood out, built authority, and deepened client trust.

“What initially led me to Tulip Media Group,” she explained, “was my background working with Robin Robins’ Technology Marketing Toolkit. She teaches something called CAT, Celebrity, Authority, and Trust, and one of the key elements is having a print magazine that positions you as an expert while keeping clients engaged. Her magazine focused mainly on technology, but my world is medical billing. I wanted a publication that reflected our industry, so I decided to go straight to Tulip Media to build our own.”

Transitioning from Reactive to Proactive Communication

Before launching the magazine, Quick Claimer’s communication with clients was mostly reactive. “I realized that I only reached out when there was a problem or when payments needed to be processed,” she said. “That kind of relationship isn’t sustainable. I wanted to share updates, celebrate client successes, and let people know who we are and what we’re doing, without it feeling like a sales pitch.”

The custom magazine became a tool for consistent, meaningful connection. “It allowed me to share my story, highlight clients, and establish a voice that clients could recognize. It turned communication from transactional to relational.”

Capturing the Brand’s Voice and Mission

A primary focus of the project was ensuring that the magazine aligned with the Quick Claimer’s brand. “I had no concerns about customization,” she shared. “Tulip Media gave me control over my content and presentation while also offering guidance. The team is flexible, easy to collaborate with, and understands when to lead and when to listen.”

As a relatively new business, Quick Claimer’s Medical Billing needed more than a marketing piece; it needed a platform to tell its story. “Most of my clients only knew me through day-to-day business interactions or maybe a Google search. This magazine gave me a platform to say, ‘Here’s who I am, what I do, and what I stand for.’ It aligned perfectly with our mission to bring clarity, professionalism, and trust into the medical billing industry.”

Easy, Effective, and Enjoyable in Action

One of Tulip Media’s guiding promises is to make the process “Easy, Effective, and Enjoyable.” For Rosebell, that promise held true from the beginning. “It really was easy-peasy,” she said. “I could delegate the project without losing control. Your team filled in the gaps when I didn’t have time to write every piece, and always made sure the topics were relevant to my audience.”

The Q2 issue on telehealth, for example, came directly from Tulip’s editorial team. “You knew it was an important subject for my clients, and it turned out to be one of the most impactful topics we’ve covered. It showed me you truly understand our industry.”

Positive Client Feedback and Stronger Connections

The initial client reaction was enthusiastic. “Every bit of feedback has been positive,” she said. “One of my directors even visited a provider’s office and sent me a photo of our magazine sitting on their reception table. That’s exactly where I wanted it to be seen, shared, and valued.”

Unlike disposable newsletters, the magazine became a piece that clients wanted to keep. “It’s beautiful and professional, something you’d never just toss away,” she added. “That physical presence keeps our name in front of people for months.”

Beyond visibility, it created deeper personal connections. “During photo shoots, I made a point to exchange cell numbers with each featured client. Now, those conversations often continue beyond business topics. The magazine gave me a reason to reach out, connect, and celebrate their work. It turned contact information into real relationships.”

Positioning for Growth and Differentiation

The magazine has also helped Quick Claimers stand out in a competitive market. “When we present proposals to prospects, we know they’re comparing us against several similar bids. On paper, we might all look alike, but our magazine changes that. It shows expertise and professionalism before we’ve even signed an agreement.”

Early Signs of Measurable Growth

Although only a few issues in, Quick Claimers is already seeing measurable value. “We’re still early, but I can already see the long-term payoff. I expect after six months we’ll start tracking metrics like new leads and conversions that originated from our magazine.”

One early success involved a major local bank. “A client connected me with them, and as we talked, I mentioned our quarterly magazine. I followed up by sending a copy, and their feedback was fantastic.”

A Seamless Partnership

Working with the Tulip Media team, she says, was both organized and straightforward. “From the very beginning, I received a clear roadmap that laid out every step, content planning, design, editing, printing, and mailing. That made it easy to coordinate internally with my staff. There were no surprises or gray areas, just a simple process that kept us moving efficiently.”

The One Major Benefit

When asked to pinpoint the greatest benefit of having a custom print magazine, her answer came easily. “It gives me an authentic reason to reach out to someone without selling them anything. I can say, ‘Here’s our latest issue, I’d love your feedback,’ and that opens the door to meaningful conversation. It keeps me connected to clients and prospects in a warm, genuine way.”

A Strong Recommendation

For Quick Claimers, the magazine isn’t just a marketing piece; it’s a long-term investment. “Tulip Media makes print marketing simple and powerful. Print stands out, it’s tangible, its high value, and it builds real relationships.”

Looking ahead, she hopes to expand the initiative across future acquisitions. “I see each company under our umbrella eventually having its own quarterly magazine.

Her recommendation to other businesses is straightforward: “If you’re looking for an easy, professional, and enjoyable way to elevate your brand and deepen client relationships, Tulip Media Group is the way to go.”