What Does a Turnkey Custom Magazine Campaign Include?
Quick Answer
A turnkey custom magazine campaign encompasses strategy, content creation, graphic design, printing, and distribution, all managed from start to finish by a single provider. It’s a hands-free way for businesses and associations to produce a professional, branded publication without adding internal workload.
What Does “Turnkey” Mean in Print Marketing?
In the context of custom magazines, “turnkey” refers to a fully managed solution. From planning your editorial calendar to mailing the final printed magazine, every step is handled for you by a dedicated team.
This is ideal for real estate professionals, associations, and corporate marketers who want the impact of a magazine but don’t have the bandwidth or resources to coordinate writers, designers, printers, and mail houses independently.
What’s Included in a Turnkey Magazine Campaign?
Here’s what a full-service, turnkey custom magazine campaign from Tulip Media Group typically includes:
- Editorial Strategy
Tulip Media Group starts by developing a content plan tailored to your goals and audience. This includes:
- Article themes
- Recurring sections
- Voice and tone guidelines
- Seasonal or industry-specific topics
- Content Creation
From thought leadership articles to lifestyle and business content, you get original writing that reflects your brand. Tulip Media Group blends custom articles with high-quality syndicated pieces to deliver a well-rounded, reader-first publication.
- Professional Graphic Design
Each issue is professionally laid out with:
- Custom covers
- Branded design elements
- High-resolution photography
- Sponsor and ad integration (if applicable)
- Printing & Paper Selection
Your magazine is printed on premium stock that reflects the quality of your brand. Tulip Media Group manages the entire print process, including volume optimization, quality control, and cost efficiency.
- Targeted Distribution
Whether mailing to a client list, member database, or geographic farm area, distribution is streamlined and tracked. You don’t have to touch a single envelope.
- Optional Digital Version
Extend your reach with a digital flipbook (Joomag). This provides you with another asset for email, social, or web use while staying true to the print-first value.
Who Uses Turnkey Magazine Campaigns?
Turnkey campaigns are ideal for:
- Real estate brokerages that want to stay top-of-mind with prospects
- Associations seeking to provide value-added content to members
- B2B businesses that need a high-quality branded touchpoint without stretching internal resources
Client-Partners of Tulip Media Group consistently cite the ability to “just approve and go” as a game changer. They get the credibility of a professional magazine without the time drain.
What Results Can You Expect?
A turnkey magazine campaign delivers:
- Increased brand trust
- Higher client retention
- Greater perceived authority
- Deeper engagement compared to digital-only content
Many Tulip Media Group Client-Partners also monetize their magazines through sponsorships and see added value from the goodwill and professional polish that comes with consistent, high-quality publishing.
Ready for Done-for-You Publishing?
If your organization wants the brand-building power of a custom magazine, without adding workload to your plate, Tulip Media Group is your go-to partner.
