Credibility is something that most business owners strive to achieve. But finding the right ways to make yourself appear credible is one area where some business owners struggle. Building credibility isn’t impossible. You just need to create positive interactions with those around you.
Building credibility in business is done through working relationships and dealing with clients, customers, and business partners. But the average customer is busy today. Finding ways to establish credibility and the value is hard.
Remember – time is a premium, and you only have a few seconds to demonstrate your value. That’s why content marketing through digital and print magazines is essential.
What Strategies Can You Use to Demonstrate Credibility?
Digital content is the first type of content marketing that comes to mind for most people. The Internet has changed the way we interact with content. And while important, digital is only the first of the three pillars of content marketing.
The second pillar is print. Credibility is established in the digital format through small pieces of content. That’s not the case when it comes to print. Print media like print magazines rely on larger stories loaded with images, a compelling narrative, and other engaging elements.
There are two primary methods to consider when it comes to print:
- Publishing books
- Print magazines
For public speakers and thought leaders, books are essential. While B2B and B2C businesses can generate a lot of value from print magazines.
Print marketing establishes you as an expert in your field and gives you an opportunity to touch base with customers regularly.
Branded print magazines are another approach to the monthly newsletter. But where newsletters often end up in your spam box, print magazines are tangible and help to establish a feeling of authority.
Is Your Content Marketing Strategy Taking Advantage of Print Magazines?
Digital marketing is important, but don’t overlook the value of print marketing. Getting your own printed marketing materials created is extremely easy when you work with a reputable publisher like Tulip Media.
We can help you create printed magazines that sell your credibility. Ready to get started? Contact our team today by phone at 1-877-719-8919 for a free 30-minute discussion.