Tulip Media Group

Case Studies

Learn How Tulip Media Has Helped Other Businesses Grow
Waypoint Case Study

Waypoint Insurance wanted to increase their lead generation and grow their business with new strategic marketing initiatives.

Waypoint Insurance engaged with Tulip Media for:

  • Website Messaging
  • Conversion Strategy
  • Optimize, Recreate and Retargeting their Google Ads 
  • Content Creation for Blogging
  • Overall Marketing Strategy
  • 98.76% increase in leads generated through Google Ads.
  • Increased their contact form submissions from 305 to 855 in 2 months.
  • 8.9% increase in organic traffic.
  • Exceed sales targets.
  • Hired new producer to meet inbound demands.
“The team at Tulip is so excited about what they do and it makes me excited about it,” Heather related. “I’m so pumped when I get off of a phone call with Jessica and Erika that energy flows to the rest of the team.”
– Heather Batchelor, Director, Operations, Waypoint Insurance

Waypoint Insurance, a Navacord Company, is a BC based brokerage offering the products and knowledge of a large brokerage, with the service and attention of a boutique firm and the backing and stability of an international firm. We believe in building strong relationships with our clients and insurer partners and it is through these relationships that we help our communities.


Metalfab Fire Trucks biggest lead source disappeared in March of 2019. Tradeshows were canceled and face-to-face meetings were prohibited. Metalfab knew it was time to look at their online marketing strategy.

Metalfab engaged with Tulip Media for:

  • 45.7% increase in organic traffic.
  • Increase in email click rate from 2.9% to 20.3%.
  • Eliminate the need for tradeshows with an automated sales strategy that resulted in multiple leads per week. This saved Metalfab over $60,000 in tradeshow costs.
  • Grew brand awareness in new markets.
“Tulip Media Group is an extremely professional partner to have working with you in your marketing endeavors. They say that their customers are partners and that is definitely true. They fee l like an extension of our own company as they dive deep to understand the workings of our company and market.”
– Ryan Stacey, Business Development Manager, Metalfab Fire Trucks

With over 50 years of experience, Metalfab has been providing the tools and resources fire departments need in order for them to make the right investment for their communities.  We help you serve the needs of your fire department while working within your communities budget.


Nesbit Agencies needed help implementing marketing tasks they didn’t have time for. Their goal was to receive inbound leads for both commercial and personal insurance. 

Nesbit Agencies engaged with Tulip Media for:

  • Website Messaging
  • Conversion Strategy
  • Optimize, Recreate and Retargeting their Google Ads 
  • Content Creation for Blogging
  • Overall Marketing Strategy
  • Quarterly Magazine Publication
  • 154% increase in leads generated through Google Ads.
  • Increased Google Ad leads generated from 10 to 101 in the first quarter.
  • 13.11% increase in organic traffic.
  • Targeted new markets in the commercial industry successfully
“I have worked with Jessica Embree at Tulip Media Group for several years on both print and digital marketing projects and she does exceptional work. Most recently Jessica and Tulip Media analyzed our marketing materials to determine the best way to communicate our message and brand to customers and prospects. Tulip Media provided a lot of great insight and redesigned our website to ensure our message was consistent across all media and generating business. Tulip Media has been a great business partner!”
– Jay Nesbit, Nesbit Agencies 

Nesbit Agencies, Inc., headquartered in Minnetonka, MN is a family owned and operated group of independent agencies.  Founded in 1974 by Ross Nesbit, Nesbit Agencies has since expanded to 17 locations.  Experienced staff, centralized marketing, strong carrier relationships and a client-first commitment have helped us become one of the largest independent agencies in the Midwest.



Blomidon Nurseries wanted out perform their local garden centres and increase sales. The goal was to grow sales for their retail store and wholesale business. 

Blomidon Nurseries engaged with Tulip Media for:

  • Website Messaging
  • PPC Advertising
  • Conversion Strategy
  • Email Marketing (Nurture Campaigns)
  • Content Creation for Blogging
  • Print Newsletter For Wholesale/Retail Customers 
  • Overall Marketing Strategy
  • Increased leads generated through Google Ads online and in store.
  • Increase in email open rate to an average 15%.
  • 44.5 % increase in organic traffic.
  • Create brand awareness and lead generation for retail and wholesale business
“Worked with these folks for the better part of a year working as a marketing coordinator within a business. They did fantastic work, were punctual, very transparent, precise, and best of all – they delivered results. Writing in the past-tense as I am leaving my position, but they will continue to work with the company. Very talented team of personable people, willing to get to know your business and help you in developing a strategy, creating content, and planning your executions. You really don’t feel like a client, instead they act as if they’re a team member within your org. Very impressed with their marketing/business philosophy and methods. I’d recommend anyone who is finding it challenging to get their digital, email, or print marketing off the ground – or even to find a starting point – to at least have a chat with them, you’re unlikely to be disappointed!”
– Brogan O’Brien, Blomidon Nurseries

Established in 1970 and encompassing 26 acres, Blomidon Nurseries has evolved from a retail garden center to a full production and wholesale nursery stock distribution center for the Maritimes. By Partnering with select suppliers and continually investing in updated technology and infrastructure, Blomidon Nurseries is able to provide you with quality plant material for both your residential and commercial projects.


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