Tulip Media Group

Case Studies

Learn How Tulip Media Has Helped Other Businesses Grow

Metalfab Fire Trucks biggest lead source disappeared in March of 2019. Tradeshows were canceled and face-to-face meetings were prohibited. Metalfab knew it was time to look at their online marketing strategy.

Metalfab engaged with Tulip Media for:

  • StoryBrand Website Messaging
  • PPC Advertising
  • Conversion Strategy
  • Email Marketing (Sales & Nurture Campaigns)
  • Content Creation for Blogging
  • Print Marketing (Quarterly Newsletter)
  • Overall Marketing Strategy
  • 45.7% increase in organic traffic.
  • Increase in email click rate from 2.9% to 20.3%.
  • Eliminate the need for tradeshows with an automated sales strategy that resulted in multiple leads per week. This saved Metalfab over $60,000 in tradeshow costs.
  • Grew brand awareness in new markets.
“Tulip Media Group is an extremely professional partner to have working with you in your marketing endeavors. They say that their customers are partners and that is definitely true. They fee l like an extension of our own company as they dive deep to understand the workings of our company and market.”
– Ryan Stacey, Business Development Manager, Metalfab Fire Trucks

With over 50 years of experience, Metalfab has been providing the tools and resources fire departments need in order for them to make the right investment for their communities.  We help you serve the needs of your fire department while working within your communities budget.


Waypoint Case Study

Waypoint Insurance wanted to increase their lead generation and grow their business with new strategic marketing initiatives.

Waypoint Insurance engaged with Tulip Media for:

  • StoryBrand Website Messaging
  • Conversion Strategy
  • Optimize, Recreate and Retargeting their Google Ads 
  • Content Creation for Blogging
  • Overall Marketing Strategy
  • 98.76% increase in leads generated through Google Ads.
  • Increased their contact form submissions from 305 to 855 in 2 months.
  • 8.9% increase in organic traffic.
  • Exceed sales targets.
  • Hired new producer to meet inbound demands.
“The team at Tulip is so excited about what they do and it makes me excited about it,” Heather related. “I’m so pumped when I get off of a phone call with Jessica and Erika that energy flows to the rest of the team.”
– Heather Batchelor, Director, Operations, Waypoint Insurance

Waypoint Insurance, a Navacord Company, is a BC based brokerage offering the products and knowledge of a large brokerage, with the service and attention of a boutique firm and the backing and stability of an international firm. We believe in building strong relationships with our clients and insurer partners and it is through these relationships that we help our communities.


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