Tulip SMarketing Academy

A 9 part online training course that is structured to span 3 weeks, at 15-20 minutes per session.
PPC Advertising | Content Marketing | Core Customer Development | Keywords | And More

SMarketing Course Outline:

Module 1

Introduction & Goal Setting
Kick things off with Andy and go through goal setting exercises.

Module 2

Discover Your Core Customer
Discover your core customer with Andy and learn about your buyers' journey.

Module 3

Using a Keyword Analysis
What are your customers searching for? Discover why keywords are an important marketing strategy as Jessica walks you through Google Keyword Planner.

Module 4

SEO Optimizing Your Website
Join Jessica as she walks you through how to use your keywords and other tips you can use to SEO optimize your website.

Module 5

Creating Your Landing Page
Does your website speak to your core customer? Is your messaging clear? Do you have clear a CTA? These are just some of the questions Jessica will help you answer in this module.

Module 6

Beginners Guide to Pay-Per-Click
Learn how to set up your Google Ad account and your first campaign using your core customer and keywords with Jessica.

Module 7

Beginners Guide to Content Marketing for SEO
Jessica will show you some free resources you can start using today that will help you create SEO optimized content.

Module 8

Understanding Analytics:
Google Ads
You're never done optimizing and tweaking your Google Ads. Discover what the right metrics are for your company with Jessica.

Module 9

Understanding Reporting:
Google Data Studio
So many programs and data! Where do you even begin? Jessica shows you how to start automating your reports with Google Data Studio.

Exclusive SMarketing Course

A 9 part online training course that is structured to span 3 weeks, at 15-20 minutes per session.
PPC Advertising | Content Marketing | Core Customer Development | Keywords | And More​
$499.99
$ 0
  • Company Goal Setting
  • Discover Your Core Customer
  • Using a Keyword Analysis
  • SEO Optimizing Your Website
  • Creating Your Landing Page
  • Beginners Guide to PPC
  • Beginners Guide to Content Marketing for SEO
  • Understanding Analytics: Google Ads
  • Understanding Analytics: Google Ads
  • Understanding Analytics: Google Data Studio
Exclusive!

Meet Your Instructors

Jessica Embree
Jessica Embree
Creative Director
Andy Buyting
Andy Buyting
Founder & CEO