A 9 part online training course that is structured to span 3 weeks, at 15-20 minutes per session.
PPC Advertising | Content Marketing | Core Customer Development | Keywords | And More
Kick things off with Andy and go through goal setting exercises.
Module 2
Discover Your Core Customer
Discover your core customer with Andy and learn about your buyers' journey.
Module 3
Using a Keyword Analysis
What are your customers searching for? Discover why keywords are an important marketing strategy as Jessica walks you through Google Keyword Planner.
Module 4
SEO Optimizing Your Website
Join Jessica as she walks you through how to use your keywords and other tips you can use to SEO optimize your website.
Module 5
Creating Your Landing Page
Does your website speak to your core customer? Is your messaging clear? Do you have clear a CTA? These are just some of the questions Jessica will help you answer in this module.
Module 6
Beginners Guide to Pay-Per-Click
Learn how to set up your Google Ad account and your first campaign using your core customer and keywords with Jessica.
Module 7
Beginners Guide to Content Marketing for SEO
Jessica will show you some free resources you can start using today that will help you create SEO optimized content.
Module 8
Understanding Analytics: Google Ads
You're never done optimizing and tweaking your Google Ads. Discover what the right metrics are for your company with Jessica.
Module 9
Understanding Reporting: Google Data Studio
So many programs and data! Where do you even begin? Jessica shows you how to start automating your reports with Google Data Studio.
Exclusive SMarketing Course
A 9 part online training course that is structured to span 3 weeks, at 15-20 minutes per session. PPC Advertising | Content Marketing | Core Customer Development | Keywords | And More