Tulip SMarketing Academy

A 9 part online training course that is structured to span 3 weeks, at 15-20 minutes per session.
PPC Advertising | Content Marketing | Core Customer Development | Keywords | And More

SMarketing Course Outline:

Module 1

Introduction & Goal Setting
Kick things off with Andy and go through goal setting exercises.

Module 2

Discover Your Core Customer
Discover your core customer with Andy and learn about your buyers' journey.

Module 3

Using a Keyword Analysis
What are your customers searching for? Discover why keywords are an important marketing stategy as Jessica walks you through Google Keyword Planner.

Module 4

SEO Optimizing Your Website
Join Jessica as she walks you through how to use your keywords and other tips you can use to SEO optimize your website.

Module 5

Creating Your Landing Page
Does your website speak to your core customer? Is your messaging clear? Do you have clear CTA? These are just some of the questions Jessica will help you answer in this module.

Module 6

Beginners Guide to Pay-Per-Click
Learn how to set up your Google Ad account and your first campaign using your core customer and keywords with Jessica.

Module 7

Beginners Guide to Content Marketing for SEO
Jessica will show you some free resources you can start using today that will help you create SEO optimized content.

Module 8

Understanding Analytics:
Google Ads
You're never done optimizing and tweaking your Google Ads. Discover what the right metrics are for your company with Jessica.

Module 9

Understanding Reporting:
Google Data Studio
So many programs and data! Where do you even begin? Jessica shows you how to start automating your reports with Google Data Studio.

Exclusive SMarketing Course

A 9 part online training course that is structured to span 3 weeks, at 15-20 minutes per session.
PPC Advertising | Content Marketing | Core Customer Development | Keywords | And More​
$499.99
$ 0
  • Company Goal Setting
  • Discover Your Core Customer
  • Using a Keyword Analysis
  • SEO Optimizing Your Website
  • Creating Your Landing Page
  • Beginners Guide to PPC
  • Beginners Guide to Content Marketing for SEO
  • Understanding Analytics: Google Ads
  • Understanding Analytics: Google Ads
  • Understanding Analytics: Google Data Studio
Exclusive!

Meet Your Instructors

Jessica Embree
Jessica Embree
Creative Director
Andy Buyting
Andy Buyting
Founder & CEO